Do Good by Doing Better

From What to Why with a Learning Agenda

We're surrounded by plans, data, and analyses, all designed to help us achieve our goals. But how often do we get so caught up in the tactics—the “what”—that we lose sight of the “why”? We chase the latest hacks and follow pre-packaged blueprints, hoping for a hockey-stick growth curve, yet often neglect the underlying human behaviors and system dynamics that truly drive outcomes. Real, sustainable growth doesn’t come from a simple formula. It stems from elemental insights—those moments of clarity when you finally understand what motivates your customers and how to build lasting trust. But when the answers aren’t in the data you already have, you can find yourself just chasing shadows. This is where a learning agenda comes in. It’s a powerful framework that shifts our focus from simply reacting to data to proactively creating knowledge. In this episode, I’ll guide you through the process of building a learning agenda to transform your data from mere numbers into actionable intelligence. It’s about asking the right questions to uncover the insights that lead to thoughtful, meaningful, and impactful action. In this episode, I explore: * The common trap of focusing on tactical “hacks” and metrics instead of understanding the fundamental “why” behind customer behavior. * What a learning agenda is and how it provides a structured, proactive framework for intentional growth. * An analogy of an explorer’s map to explain how a learning agenda helps you navigate uncharted territory in your business. * The four key elements of an effective learning agenda: Strategic Questions, Evidence & Experiments, Insight Activation, and Coordination & Accountability. * Five actionable steps you can take to implement a learning agenda in your own work and up your impact. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit ericduell.substack.com/subscribe [https://ericduell.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

On Reflection... The Labels We Live By

One word. That’s all it took. In this episode of On Reflection, I want to share a story about that single word that sent me into a spiral of self-questioning, and how unpacking that feeling led to a powerful realization about the labels we use to define ourselves, and the ones we're afraid to claim. It’s a personal exploration of why we sometimes feel like we don't belong, and in my case, what I decided to do about it. In this episode, I explore: * Why a single word can spark a swirl and how we can grow from it. * The power of hearing someone else see something in you that you haven't yet seen yourself. * The pressure to fit our multifaceted careers into neat, specialized boxes. * How the words we use in our internal monologue can redefine our own sense of self. * The realization that we have the power to "punch our own card" and claim the identities we've rightfully earned. Based on Friday Morning Reflection #37: The Labels We Live By [https://open.substack.com/pub/ericduell/p/the-labels-we-live-by?r=2y0koa&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false] Related Reading from the Reflection:* What to Do When Inspiration is a No Show [https://www.google.com/search?q=https://www.dogoodbydoingbetter.com/p/what-to-do-when-inspiration-is]* More Than One Thing [https://www.google.com/search?q=https://www.dogoodbydoingbetter.com/p/more-than-one-thing] This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit ericduell.substack.com/subscribe [https://ericduell.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

On Reflection… NY Tech Week, Local Media, and the Human Connection

A year ago, NY Tech Week revealed the surprising energy and positively of mission-driven creators. Now, host Eric Duell revisits his takeaways from 2024 as he returns to the event. Does that optimism hold true? How is AI really being used in the creative process? And are we closer to bridging the gap between creators and local media? Join us for the latest episode of the Do Good by Doing Better podcast [https://ericduell.substack.com/podcast] On Reflection for a look at tech, community, and human connection as we revisit the surprising insights from 2024 and anticipate the connections and discoveries awaiting in 2025. Key Takeaways: The Enduring Power of Creators: A look back at how the mission-driven focus and authentic energy of creators stood out, even amidst intense GenAI buzz, during NYTW 2024. The Untapped Potential of Local: Exploring the idea of a symbiotic relationship between independent creators and local media, and why this connection remains a crucial area for growth. AI as a Creative Partner: Shifting the focus from AI hype to how creators are actually using these tools today – and what to look for in terms of AI enhancing, not replacing, human creativity. Searching for Bridge-Builders: Understanding the importance of finding and fostering connections that link the burgeoning Creator Economy with the established reach and infrastructure of local media. The Human Connection Matters: Emphasizing that beyond the technology and business models, the real value lies in authentic human connection and mission-driven work. This episode is inspired by Eric's FM (Friday Morning) Reflection #3: The Creator Economy and Local Media [https://ericduell.substack.com/p/fm-friday-morning-reflection-3] This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit ericduell.substack.com/subscribe [https://ericduell.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

On Reflection... How to Embrace Questions and Navigate Uncertainty

Episode 6 | In this On Reflection, I explore how we can better embrace complex questions that arise and navigate uncertainty in today’s rapidly changing world. Inspired by my Friday Morning Reflection #16 [https://open.substack.com/pub/ericduell/p/navigating-the-crossroads-of-complexity?r=2y0koa&utm_campaign=post&utm_medium=web&utm_source=pc6_or3], I discuss the challenges of navigating through moments of uncertainty and how embracing questions and challenges can lead to growth. It’s about being okay with saying “I don’t know” and then immediately committing to “I’ll find out.” My reflection touches on strategies like building connections, prioritizing what's essential, and using AI as a supportive tool—while also being mindful of our own critical thinking and decision-making. Key Takeaways: * Embracing the Unknown: The journey to deeper understanding begins with honesty about what we don't know. Acknowledging uncertainty isn’t a weakness; it's the first step toward finding meaningful answers. * Kinesthetic Analysis: I share a concept I call Kinesthetic Analysis—learning through a blend of data and lived experiences. It’s about seeing through others’ eyes, physically putting ourselves in the spaces we want to understand, and letting these moments shape our insights. * Connecting AI-Driven Analysis with Data and Experience: Generative AI has immense capabilities for pattern recognition and problem-solving. But the best insights come when we combine AI-driven analysis with what we experience firsthand. There’s power in both data and lived experience. * Intentional Decision-Making: Facing uncertainty ultimately means making decisions—whether it’s choosing a direction, a policy, or deciding to stay the course. These decisions affect real people, which is why I emphasize building empathy and using our collective wisdom to guide our choices. * Practical Steps for Engaging with Complexity: I offer a few practical ways to navigate uncertainty, like embracing collaboration, simplifying complexity, experimenting boldly, and remembering to reflect and adjust as we go. A Final Thought: The path of uncertainty is one we all must walk at some point, and it can be an uncomfortable space. But by embracing questions, connecting with others, and approaching our challenges with curiosity and intention, we can make wise choices that lead to impactful, lasting change—one thoughtful act at a time. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit ericduell.substack.com/subscribe [https://ericduell.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

On Reflection... Finding Authenticity in a Changing World

Episode 5 | In this On Reflection, Eric Duell explores the concept of authenticity in both our lived experiences and the increasingly complex digital world. Triggered by a cross-state move and the need to connect with his new home, Philadelphia, Eric shares his unconventional approach to learning about his adopted state of Pennsylvania—first by seeking out high quality sources of information and then through a visit to the state capitol! This personal journey serves as a springboard for a larger conversation about the growing importance of authenticity in the age of AI-generated content: Key takeaways: * Authenticity Through Curiosity: Eric’s story highlights how a genuine desire to learn and connect can foster a deeper sense of belonging and understanding. Sometimes, embracing unconventional methods can unlock the most unexpected insights. * Beyond the Tools: Just as the tools used to compose the text of a book don't dictate the value of the information within, the tools used to create content shouldn't dictate its inherent worth. The focus should be on the substance and the creator’s genuine thoughts, intent, and purpose. * The Quest for Trust: In a digital landscape flooded with AI-generated content, the need to validate authenticity is paramount. Eric discusses the potential of technologies like watermarking and blockchain not as tools to flag AI, but to verify the trustworthiness and origin of content. This shift prioritizes trust in the voice behind the content, not the method of creation. * Practical Steps for Navigating the Digital Landscape: The episode offers tangible actions listeners can take, including building AI literacy, choosing trusted sources, and advocating for technologies that prioritize content authentication. It emphasizes the importance of collective conversation and engagement as crucial tools in spotting what's real and reliable online. A Final Thought: Ultimately, the quest for authenticity is about building trust and fostering deeper connection and understanding. Whether it's connecting with a new place or navigating the evolving digital world, a commitment to curiosity, reflection, and mindful action can help us all "up our impact—one act at a time." This episode is based on Eric's FM (Friday Morning) Reflection #14 Authenticity > Approach [https://ericduell.substack.com/p/authenticity-approach]. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit ericduell.substack.com/subscribe [https://ericduell.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]