Creative Grooming, Colourful Poodles & Charging What You’re Worth with Katie Darcey

Kind, Transparent and Made for Dogs: Inside Woof Wellness

In this episode, Bill is joined by Cheryl and Natasha from Woof Wellness [https://www.woofwellnessltd.co.uk/] to talk about how frustration in the grooming salon turned into a brand-new product range created specifically for dogs. Cheryl shares her experience as a groomer and competitor struggling to find shampoos that were kind, effective and reliable, especially for dogs with sensitive skin, allergies and coat issues. Natasha brings her background in cosmetic formulation, and together they explain how Woof Wellness was built from scratch with transparency, education and dog welfare at the heart of everything they do. They discuss why thicker, foamier shampoo does not always mean better results, why groomers may need to rethink the idea of “one shampoo fits all”, and how choosing the right products can support better outcomes for dogs, groomers and business owners. This episode also touches on the importance of trusting your values, educating your clients, creating extra income through spa treatments, and having the confidence to build something different when you see a gap in the industry. As always, we'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn. You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500 [https://merchant.lopay.app/ref/PETPASSION2500] Listeners of this podcast get £2500 of fee-free transactions. And if you’d like support building a stronger, more profitable grooming business, visit: https://petpassiontoprofit.com/ [https://petpassiontoprofit.com/]

The Entrepreneur Mindset Every Groomer Needs

In this short solo episode, Bill talks about the mindset shift every pet groomer needs to make when running their own business: moving from seeing yourself as “just a groomer” to recognising yourself as a business owner and entrepreneur. Bill explores what really keeps groomers going through the difficult days, from pricing worries and awkward customer conversations to overwhelm, slow bookings, confidence knocks, and the loneliness that can come with running a business. This episode is a reminder that business ownership is not about hustle or pretending everything is easy. It is about taking responsibility, creating value, solving problems, and understanding what drives you when things feel tough. Whether you are struggling with confidence, feeling isolated, questioning your pricing, or trying to grow without burning out, this episode will help you reconnect with why you started and remind you that you are building something to be proud of. As always, we'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn. You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500 [https://merchant.lopay.app/ref/PETPASSION2500] Listeners of this podcast get £2500 of fee-free transactions. And if you’d like support building a stronger, more profitable grooming business, visit: https://petpassiontoprofit.com/ [https://petpassiontoprofit.com/]

40 Years in Dog Grooming: Confidence, Pricing & Building a Career That Lasts

In this episode, Bill chats with Pam Rowley of Best Friends Pets [https://bestfriendspets.co.uk/] as she celebrates an incredible 40 years in dog grooming. From starting out in the days of “poodle parlours”, Yellow Pages adverts and hand shears, to becoming an educator, examiner and long-standing business owner, Pam shares a fascinating look at how the grooming industry has changed over the decades. This conversation explores the evolution of grooming equipment, training, customer expectations, marketing, pricing and professionalism. Pam also shares honest reflections on what it takes to build confidence as a groomer, charge your worth, adapt as the industry changes, and keep your passion for dogs at the heart of your business. A brilliant episode for groomers who want perspective, reassurance and a reminder that grooming can be a long-term, rewarding and well-paid career when you believe in your skills and treat yourself as a professional. As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn. You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500 [https://merchant.lopay.app/ref/PETPASSION2500] Listeners of this podcast get £2500 of fee-free transactions. And if you’d like support building a stronger, more profitable grooming business, visit: https://petpassiontoprofit.com/ [https://petpassiontoprofit.com/]

The Hairy Universe of Hand Stripping: Saving a Dying Grooming Art

In this episode, Bill is joined by Mia Overnas and Carola from GroomerDK UK to talk about their upcoming book, The Hairy Universe of Hand Stripping. Together, they explore why hand stripping is such an important but often misunderstood grooming technique, and why it is at risk of becoming a dying art. Mia and Carola share the inspiration behind the book, the knowledge gaps they see in the grooming industry, and why understanding the science behind coat care can give groomers more confidence with both dogs and their owners. The conversation covers everything from coat anatomy, genetics, common myths, pricing hand stripping properly, working with breeders, managing client expectations, and why groomers need reliable education rather than just opinion-led advice from social media. Whether you are a groomer wanting to build confidence with hand stripping, an owner of a hand-stripped breed, or simply passionate about preserving specialist grooming skills, this episode is packed with insight, encouragement, and plenty of “don’t panic” moments. To order the book on release visit their website [https://handstripping.wpcomstaging.com/] or the Great British Bookshop [https://www.thegreatbritishbookshop.co.uk/] and https://groomerdkusa.com/ [https://groomerdkusa.com/] (US Purchases) As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn. You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500 [https://merchant.lopay.app/ref/PETPASSION2500] Listeners of this podcast get £2500 of fee-free transactions. And if you’d like support building a stronger, more profitable grooming business, visit: https://petpassiontoprofit.com/ [https://petpassiontoprofit.com/]

Creative Grooming, Colourful Poodles & Charging What You’re Worth with Katie Darcey

In this episode, Bill is joined by Katie Darcey from Katie Grooms Dogs [https://www.instagram.com/katie.grooms.dogs/] for a colourful conversation about life as a dog groomer, building confidence in your pricing, setting boundaries, and finding your own path in the industry. Katie shares her journey from canine hydrotherapy into grooming, her experience in corporate salons, and how she built her own business after relocating to Devon. She talks openly about charging properly, choosing the right clients, protecting your body and your time, and why pricing your work well can give you more freedom in both business and life. The conversation also dives into Katie’s world of creative grooming, including how her poodle Joey became known for his bold, colourful designs, what goes into planning creative grooms, and why safety, product knowledge, coat condition, and the dog’s temperament all matter. Katie also shares tips for left-handed groomers, the importance of great prep work, handling dogs safely, and what groomers can expect from her one-to-one training and creative grooming workshops. A fun, honest and inspiring episode for groomers who want to grow their skills, charge with more confidence, and maybe even add a little colour along the way. Find Katie online here: https://www.facebook.com/p/Katie-Grooms-Dogs-Grooming-Education-by-Katie-100090731677949/ [https://www.facebook.com/p/Katie-Grooms-Dogs-Grooming-Education-by-Katie-100090731677949/] https://www.instagram.com/katie.grooms.dogs/ [https://www.instagram.com/katie.grooms.dogs/] As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn. You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500 [https://merchant.lopay.app/ref/PETPASSION2500] Listeners of this podcast get £2500 of fee-free transactions. And if you’d like support building a stronger, more profitable grooming business, visit: https://petpassiontoprofit.com/ [https://petpassiontoprofit.com/]