DGS 346: The Wisdom Behind Property Management Growth

Descripción

What if the key to building lasting wealth is to pour wisdom? In this episode of the #DoorGrowShow, Jason Hull reflects on timeless lessons from the Book of Proverbs and explores how wisdom shapes every aspect of business, leadership, and personal growth. Inspired by the legacy of mentor Aaron Stokes, Jason shares why entrepreneurs who focus on learning, serving others, and making wise decisions ultimately build stronger businesses and more fulfilling lives. You'll Learn [00:00] Why Jason Started Reading Proverbs [05:02] Stop Chasing Riches, Start Pursuing Wisdom [10:12] Where Real Wisdom Comes From [17:08] Why Business Is Personal Development [23:05] Humility, Service, and Lasting Success [29:18] The Power of Learning From Others [36:04] Why Entrepreneurs Need the Right Room [42:56] Turning Wisdom Into Business Growth Quotables "If you're struggling to get riches and you're seeking riches, maybe you need to shift your attention instead to seeking wisdom." Jason Hull "The marketplace only rewards you if you provide value." Jason Hull "One of the greatest gifts to yourself is service." Jason Hull "We attract who we are." Jason Hull Resources DoorGrow and Scale Mastermind [https://www.doorgrowacademy.com/courses/mastermind] DoorGrow Academy [https://www.doorgrowacademy.com/] DoorGrow on YouTube [https://www.youtube.com/channel/UCC1mGYT2Sw0LOe32hO_QdNg/featured] DoorGrowClub [https://doorgrow.com/] DoorGrowLive [https://doorgrowlive.com/] Transcript Jason Hull (00:00) All right, what's up, everybody? I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential, third-party, single-family, small, multi-property management entrepreneurs. Enough adjectives? All right. So for over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so today's episode: I've been reading the book of Proverbs. Why? Well, one of my mentors, Aaron Stokes, who I've talked about on the podcast before, who passed recently, he was a gatherer of wisdom. And so I thought, you know what? Aaron built a really amazing coaching business. He built a really amazing empire. It lives on after him. And I I I wanted to s I was thinking what what Really made him great. Why did people want to listen to him? Why did people resonate with his message? Why did he have such a well of wisdom to be able to give to other people? And my thought was he was focused on gathering wisdom. And this is something that I've done throughout my life: is I love learning. I love studying books, I love absorbing information, I love putting frameworks together, gathering ideas. taking all the best ideas and formulating new stuff. I love doing that. And my clients appreciate it greatly. So I've been focused, how can I really, at the core, where is the most timeless wisdom that's been gathered over decades, centuries, maybe even longer? And one of those books is the book of Proverbs. So I've started reading the book of Proverbs and that's been interesting for me. So one of the themes that I'm noticing a lot in this is the theme of trying to get riches. And God must be using riches as a bait if this book talks this much about riches. because he wants to obviously get a message across, would be my guess. And there's a constant theme of talking about riches in this book, even though a lot of it's really talking about wisdom. And so I've thought I've thought about this as a business owner. We want to gather wealth. We want to make money. We want and we can tell ourselves it's to do good things, right? We want to be able to take care of our family and do all these noble things. But sometimes it's like we just want a nicer car or we want a nice house or this sort of thing. And so there's always this motivation that's hardwired into man to seek wealth or to seek riches. And we almost have to like destroy that in some way to not have it. well, money's evil, or I don't want money, or we come up with reasons to not be the person looking for money because we think, that's kind of bad, sick, and wrong to be looking for money. I really believe God wants good people to be rich. And that's really what the the book really seems to say over and over again is that for the righteous, they They they get riches. For the generous, they get riches. For those that gather wis wisdom, they get riches. But what's interesting that I think is important, because if you want money and you want money and I don't care why you want it, if you want money and you think it's going to do something beneficial for your life, you're not going to get money, according to Proverbs, according to this timeless wisdom that's been around a long time, probably tested quite a bit, probably proven to work well. it's it's helped a lot of people over time gather wealth. It says not to seek riches. It says not to seek it. If you seek riches, you're going to end up in a bad situation, is basically the message. But it says it talks about wisdom as a lady, as a woman. And this lady wisdom, this this woman that is wisdom, it says in her right hand. Is long life, and in her left hand is honor and riches, riches and honor. And these are the things that Lady Wisdom brings to you if you keep wisdom by your side. And it talks about how wisdom, this feminine energy or this woman wisdom, was with God when He was creating the world, creating everything. Wisdom was by his side. And so wisdom has existed before this world was even created, is kind of the idea. Wisdom is timeless, is the idea. Wisdom's always been there. It's foundational. It's what drives things to work and drives outcomes. Wisdom is what works in the practical real world reality. I was hanging out with my barber and I was sharing a little bit about, you know, how I've been reading and this idea of wisdom and And every man out there, I recommend you find a barber like this. Find a the most intelligent barber you can. I just did a reel on Instagram talking about this. find the most intelligent, healthy barber that you can find because barbers. Have people sit in their chair constantly, especially if they're a higher-end barber. So if you're sitting there with a barber, the barber is constantly putting people into his seat and gathering ideas, gathering wisdom, gathering knowledge. And this is men opening up, revealing their trials, their problems because he's curious. He asks questions, he genuinely cares, he wants to know how they're doing. And You know, he might have a millionaire in his chair, like I'm sitting there giving him wisdom and knowledge. And he might have somebody just, you know, from the street that wants a haircut sitting in in his in his suite. But the lessons that he's able to gather through talking to all these various men that are having real-world experience and real world problems and real issues with their marriage and relationships and their kids. And business and life. He is able to just gather wisdom. And he has a passion, he even mentioned to me for being able to help others and to facilitate and help men. He's in a position to be able to do so because he's seen what's working and what's not working. He's heard, gotten so much anecdotal feedback from everybody of what works and what doesn't work. And this is practical, grounded real world reality. This is wisdom. This is what we're the foundation where you find truth. This is not the intellectuals that sit in their lofty towers of intellectualism that have all of their BS ideas that theoretics and stuff they've read where they think everything could be or should be a certain way, but it's not actually connected to reality, what actually works in real life. And a lot of these intellectuals hate capitalism. A lot of these intellectuals hate. They hate business. They hate capitalism. They don't like that the marketplace rewards what actually works. This is also why a lot of these intellectuals are probably not in super great shape. They're probably not really taking care of themselves in certain ways because they're probably physically lazy and they're focusing so much on this intellectualism that they are not focused on what works in the real world. Real world practical reality. I notice people that I follow like that have been around for a long time, like Alex Hermozy, he has become kind of this gatherer of wisdom because he's been so focused on business. And you become wise if you do what works in business. You cannot lie, cheat, steal, be unethical, be shady, and have longevity in your business or have long life in your business. It will be short-lived. Death creeps in very quickly into any situation where there isn't wisdom. And so if you find that you're struggling to get riches and you're seeking riches, maybe you need to shift your attention instead to seeking wisdom. And where do you find wisdom? You find it by being around others that are doing what you want to do. Like our mastermind is full of people that are winning and succeeding. And I've been kind of the barber with lots and lots, hundreds, thousands really, of property managers sitting in my chair, having conversations to figure out what's actually working out there. I've had a lot of guinea pigs to try stuff out. So even more than just a barber, I'm able to say, well, here's an idea. Go try this. And then when it works, I get that feedback. Now like Jason, that was awesome. That worked. I'm adding doors. This is going well. I've got a great new hire. Whatever you told me to do, this is awesome. And so I'm constantly getting feedback from some of the best, most innovative people I think on the planet, which are entrepreneurs. Entrepreneurs are willing to do things, they're willing to take risks, they're willing to take action, they're willing to seek freedom and fulfillment and contribution. And support over just trying to play it safe and be safe all the time. There are few things in life that will help you collapse time on gathering wisdom more than getting married. having kids. There's a lot of people that don't want to have kids nowadays. children and marriage, two of the greatest personal development hacks you could undertake. The third, I would suggest, greatest personal development hack that you could do is to start a business. To start a business. Why? Because if you start a business, you are now faced with the marketplace, the real world reality of everyone outside of yourself that you are trying to serve, that you are maybe trying to get money from, that you are trying to maybe extract value from. And the marketplace only rewards you if you provide value. Then there's an exchange of value. But if you're trying to take value without providing value, you're snake oil. You know, and I've had thousands, I've made thousands of mistakes. Thousands of mistakes have built what DoorGrow is to this day. I've done so many different things wrong. I always had good intentions. I was always trying to do the right thing. But as business owners, we make mistakes. We have blind spots. We don't see certain things. And so over the years, I've learned more and more what works. I've learned more and more what I need to do in order to shift people and to shift their identities and to get them to grow. And I want to share this idea with you today gain and gather wisdom directly from those that you can trust as an authority to say, This is what I know works. And that could be from your barber. That could be from the handyman. That could be from the people that are doing real. world stuff and they've built things that are working. And it certainly can be from the people that you follow on social media that you subscribe to their podcasts that you like follow on YouTube. It can certainly be the people that you curate that are actually gatherers of wisdom. And your soul knows this. Your soul knows deep down whether what they're offering is good or is true. This is the the Gift of discernment that we all have wired within us. We all have this ability to recognize good versus evil. Some, it's more honed and developed than others. The more wisdom you have, the more you're able to see what is beneficial and is wisdom and have greater discernment and what is not. And so as you develop and grow in wisdom and gather wisdom, you also become more and more humble. Because you also realize there's so much you don't know. My goal is to benefit other people. I get so much joy and fulfillment out of that. I love being able to do that. That's contribution. I have a certain degree of fulfillment and a certain degree of freedom already. That's fulfillment is the first of the four reasons, as I call it, my framework. Freedom is the second. And once you have fulfillment and freedom, usually then you want to benefit others. That's contribution. And my business gives me an amazing vehicle of contribution. It allows me to go. Selfishly, like spend a lot of money on coaches and mentors and learning and growth, like six figures annually just on that. I'm incredibly blessed to be able to do that. Most people, that's more than what they make in a year. And I'm able to spend that to learn and absorb information and to grow. And then I have the blessing, the gift to be able to go and share what I learned with other people. I really believe that one of the greatest gifts to yourself is service. It's being able to serve. Not everybody gets themselves into a position where they get to contribute and they get to serve other people. That's, I think, the ultimate goal because nothing feels better than that. That is better than riches. It is better than riches. Having a client, a client's spouse come up to you and say, Hey, you made my husband a better man. There's that's better than money. It just that feels amazing. Having somebody say, Hey, you changed my life. That is better than money. And some of you may not get that yet. Maybe you're not there. But I know if you continue, if you continue to seek wisdom and you continue to try and extract money from the marketplace and figure out what works, you're eventually gonna figure out what works is to seek wisdom. You're eventually gonna figure out what works is to benefit humanity and benefit other people. You're gonna eventually figure out integrity and honesty. And all of these good values that are talked about in scripture, these things are what actually build life, what build life and health in your business, what build money and the support for yourself and for your family. And that wisdom is what helps you be a better father, it helps you be a better partner, it helps you be a better friend, it helps you be a better business owner, it helps you be a better leader. And so if you're struggling with money, then go gather wisdom. Humble yourself. Recognize that your your biggest breakthroughs are on the other side of that embarrassment of owning up or or raising your hand and saying, I'm struggling. I'm not doing so well right now in this area. And sometimes even my clients, they don't reach out. They don't ask for help. I had a client that for some reason, even though he's paying me $2,000 a month, wasn't reaching out for five months at a BDM that wasn't working out. The salesperson was, it turns out later, was being dishonest and lying and whatever, but he was blaming himself as a business owner, saying, Maybe I'm not supporting him well enough. And they don't this BDM had only added one door in five months. I'm like, why did you wait that long? Like they should be adding doors immediately. You can like I have team members, I told them I have team members that we put on accounts just making calls to get clients some leads and they just reached out and made calls and they got leads that day. Like that day. Like you can get leads every day just by picking up the phone. You can create leads. And so a BDM that only has one door in five months, there's something totally wrong. But the I I what I want to say is Get a get in the room with other people that care, other people that get get momentum by helping others. That's the type of people that we attract. Why? Because you attract who you are. That's who I am. And so I attract clients that are like that. And if you're attracting clients that you don't like, it's because of who you are and the business you created around who you are. And so you need to gather more wisdom. You need to shift your identity. We attract who we are. So, real quick, I want to share a quick word from our sponsor, and then I'll get into some other really cool ideas about wisdom. So this is from our sponsor Super. Really cool tool you can check out at hiresuper.comslash doorgrow. So ring ring, who's there? Not property managers. Over half don't answer their phones during business hours. Hot leads calling you directly are going straight to missed calls. If you're spending time and money on growth, you need to actually capture it. This is true. That's where Super comes in. Super's AI receptionist sounds lifelike, answers 24/7, and is trained on property management. It even makes follow-up calls and two leads, follow-up calls, two leads. You might have missed. Go to higher super.com/slash doorgrow and stop missing revenue to missed calls. All right. You don't want to be missing out on those sales, leads, or opportunities. So if you are wanting to gather more wisdom, one channel, shameless plug, is the DoorGrow Mastermind. It is the industry's best mastermind for property management that is focused. Entirely on growing a business quickly. It's focused on growing the business and making it scalable operationally so you can continue to grow quickly without stopping focusing on growth to fix ops. And so we build the fastest growing businesses and we give you the tools, the engines to collapse time on growth so that you don't have to spend any money on digital marketing, SEO, pay-per-click, content marketing, social media marketing. pay-per-lead services, any of this stuff in order to grow your business. We help you install growth engines that actually over time make your business grow faster and faster with less and less work. Once an it takes work to build an engine, but once an engine's built, you just put fuel in it and it keeps running and it keeps running. So if you are interested in maybe having a conversation with me or somebody on my team to see if we might be able to help. You start really getting ahead, growing your business, using wisdom that's been gathered over 17 plus years that have been doing this. Aggressively focused on growing businesses. With a program that is month to month, no contract, because we're so confident in what we do, we are able to keep and retain clients without locking them into some sort of. contract or agreement for a year like most vendors try to do in this industry because they know they can't get your results quickly or they you're not going to stick around in the long term. It's one or the other. Otherwise they would all do what I'm doing. It's month to month. And we keep clients for years because they get an ROI. And if I can help you just add 10 more units, maybe 20 more units if your margins are bad. Our program's already paid for. If I can help you, if you have already 100 to 200 units, if I can help you add 10 more dollars of profitability per unit by optimizing your pricing structure or reducing your overhead or your operational costs or staffing costs, which is very easy to do, our program is basically paid for and free to you forever. And then we'll make you more and more money. You are probably spending. Thousands of dollars a month on team members. Thousands and thousands of dollars a month on team members. If you consider that hiring DoorGro coming into our mastermind is like getting several of the best property managers available to you, getting me and Sarah, my brilliant operational strategist wife, and myself, brilliant growth-minded entrepreneur, on your team, basically, as fractional helpers to your business. We're basically the cheapest team member that you'll ever get that will make you the most money that you will ever get. And it's easy no brainer. And usually we can offset the cost of the program just by that first in-person session that you do with each new client, where we have you come out and we onboard clients in person. You come spend a day with Sarah and I in Austin. We can usually find you, find the money for the program so it's already paid for. Just by helping you eliminate interruptions, eliminate some of the costs in the business, increase your pricing, increase your fee structure, maximize what you're doing there, and several other things that we do. this is this this is how we're able to help clients justify staying in our program, even though it's expensive. And if it's too expensive for you right now, we've created a program called the PM Launchpad that will help you. To get your first 10 or 20 doors with two of our best growth engines. One's one of the hardest, but it always works. And then another one that's more of a long game that also works to help you get your first 10 or 20 units, and it's only $97 a month to get into the PM launch pad. So that can help you get your first 10 or 20 units. By doing some hard work. If you want to collapse time and go a lot faster, make a lot more money a lot more quickly, then join our mastermind. But if you can't afford that, I want to be able to help you. We've created a program just for that. So we've also created a program for those that have money and you want to hire a salesperson, but you failed at this before. We will become your salesperson at DoorGroad. This is our program called the Door Machine. This is it, yes, it's expensive, but so is hiring a salesperson. It's basically the same thing. Except we are your salesperson. And I actually hire, train, support, keep accountable a person in your local market. Maybe even we're considering adding because we're incentivized. The more doors we add, the more DoorGrow makes. It's like a partnership. we're also incentivized to perhaps also get sales setters to feed this BDM. whatever makes this business grow quickly. And so if we're having some success with growing your business in your market. It's a win-win-win for all three parties, for the salesperson, for DoorGrow, and for you. And if we can make that work, we will throw all of our, all the gasoline at that fire that we can, Sarah and I, because we we all win together. So if any of this sounds interesting, reach out to us at DoorGrow. So let's go ahead and wrap this up. So if you've ever felt stuck or stagnant, you want to take your business to the next level, reach out to us at DoorGrow. We can help. And for a free training on how to get unlimited leads for free, text the word leads to 512-648-4608. Also join our free Facebook community, just for property management business owners at doorgrowclub.com. And if you want tips, tricks, ideas to and to learn about our offers, subscribe to our newsletter by going to doorgrow.com/slash subscribe. And if you and I said our Facebook community. We actually were shifting away from Facebook. So now we have our own community. You can download the app. DoorGrowHub is the app in the app, Apple Place, Apple App Store or the Google Play Store. check that out. And like I was saying, if you want tips, tricks, ideas, learn about our offers, subscribe to our newsletter, go to doorgrow.com slash subscribe. And if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. And I just launched, this is brand new. I just launched my own Substack. I'm King Jason Hull, H U L L King Jason Hull on every platform that exists. So that's how you can find me on Substack. I just wrote my first article, kind of attacking the PM Trends report and survey in a nice way, helping to add some value to it. There's some great stuff in it. And so go check that out by going to kingjasonhull.substack.com, I believe. And then I'm also getting more and more involved on LinkedIn. And so Make sure to connect with me on LinkedIn. You'll find me as as King Jason Hull on LinkedIn or just search for Jason Hull and look for my shiny happy face. And until next time, everybody, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone.

DGS 344: The SPRUCTIS Framework for Business Growth

In this episode of the #DoorGrowShow, Jason Hull sits down with entrepreneur, author, and business strategist Leigh Angman to explore the principles behind building sustainable, profitable businesses. Leigh introduces the SPRUCTIS framework, a system focused on profitability, systems, communication, technology, integrity, and sales. Jason and Leigh discuss why so many business owners operate without knowing their true financial health, the importance of surrounding yourself with people who elevate your business, and how documenting processes protects long-term growth. They also dive into the mindset behind entrepreneurial success, including the power of "delusional optimism," making decisions through the Pleasure Utility Determinant (PUD), and why success often comes down to consistently making slightly more right decisions than wrong ones. You'll Learn [00:00] Introduction to Leigh Angman and the SPRUCTIS Framework [01:29] Leigh's First Entrepreneurial Lesson at Six Years Old [05:07] Why Every Business Owner Should Know Their Profitability [06:22]] Breaking Down the SPRUCTIS Business Framework [15:02 Delusional Optimism and Thinking Beyond Realistic Goals [21:13] The Pleasure Utility Determinant (PUD) Explained [24:13] Better Decision-Making Through Value and Mindset Quotables "You cannot make intelligent decisions about your business if you don't know what your financial health is." — Leigh Angman " "The only way that I've been able to find success... is to surround myself with people that are smarter than I am." — Leigh Angman ""If you think you can or you cannot, you're absolutely correct." — Leigh Angman Resources DoorGrow and Scale Mastermind [https://www.doorgrowacademy.com/courses/mastermind] DoorGrow Academy [https://www.doorgrowacademy.com/] DoorGrow on YouTube [https://www.youtube.com/channel/UCC1mGYT2Sw0LOe32hO_QdNg/featured] DoorGrowClub [https://doorgrow.com/] DoorGrowLive [https://doorgrowlive.com/] Transcript Jason Hull (00:00) All right, I'm Jason Hull, the owner and founder of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. In today's episode, here on the DoorGrow Show, we have Lee Angman, serial entrepreneur, business strategist, author of Spruptus from Insight to Action with over 20 years of experience founding and scaling companies across hospitality, tech, and real estate. Lee is going to be sharing his practical framework for small to medium-sized business success. And we're going to talk dive into a bunch of topics like mindset, delusional optimism, and the pleasure utility determinant PUD for redef redefining success and the best free technology tools entrepreneurs can leverage to scale smarter. Lee, welcome to the DoorGrow Show. Leigh Angman (01:12) Thank you so much, Jason. ⁓ it's a pleasure to be here. Jason Hull (01:15) Great, so where I'd love to start is why don't we dig into your background? I want people to get a feel for who you are and how you sort of arrived where you are right now in life in your entrepreneurial journey. How did your entrepreneurial journey sort of start? Leigh Angman (01:29) ⁓ I I like to talk about the first taste of entrepreneurialism that I got. I was six years old and I was at a a rodeo in the the north of British Columbia, province of British Columbia. I'm Canadian up here. And I was sitting with my family and watching this is this was, you know, 40 something years ago, ⁓ and watching rodeo events. And my father just kind of leaned over to me and he said, Hey, take a look around, what do you see? And I saw, of course, a bunch of ⁓ recyclable bottles that the friendly patrons of this rodeo had been consuming during the day. And he said, you know, if you round those up, because they're just at people's feet and you take them back to the point of purchase, they'll give you you know, for X number of bottles that you out, they'll they'll give you a quarter. And I said, You kidding me? He said, No, go ahead. So I started and I excuse me, could I could I get that? Could I get that? Remember, I was only six years old at the time. So it was very interesting. And I, and I certainly recall thinking about that beautiful sunny day many times, you know, 12, 15 years later when I was working at a at a you know, a fast food restaurant or a gas station. It was in those days, no matter how hard I worked, I got paid the same. And I much, much preferred that original story of being back and being able to work harder or work smarter. and it and it took several years after working in in restaurants to get into the entrepreneur world. But it's been over 25 years now since I have have been kind of owning and operating businesses. And Jason Hull (02:36) Yeah. Leigh Angman (02:59) I like to say that the the worst possible definition of hell that I can imagine is being at a desk on Monday morning at nine o'clock simply because Mr. Johnson tells me that I have to be there. Jason Hull (03:09) Alright, well let's see if we can all win against Mr. Johnson. So all right, so ⁓ cool. Well let's let's get into the topic topics at hand. where should we start? ⁓ y we could start with the spructus or we could start with ⁓ you know, some of your mindset things, what w we Leigh Angman (03:26) Sure. They all they all flow from the book. I took two years and launched last November, two years to write a book. I found myself ⁓ evolving processes that have been applied to various businesses that I have owned and operated, been a part of. and most recently we I I've owned I've owned restaurants and pubs in Vancouver for twenty-three years now, give or take. and What I like to say, and when I'm speaking to other entrepreneurs and business owners about this, is do you know what your profitability is every two weeks? And if they say yes, then there's not much I could do to help them. But there's you'd be surprised how many entrepreneurs that operate small to medium businesses, and I define that as something that does up to about $15 million in annual revenue. you'd be surprised how many of those people don't know what their profitability is. Until you know a couple of weeks after their chartered accountant delivers them their financials at the end of the year. And it's a terribly frightening concept for me to absorb that you cannot make intelligent decisions about your business if you don't know what your financial health is. So Spructus, which is the name of the book that I wrote, which stands for systems, processes, redundancy, urgency, communication, technology, integrity, and sales. Is really a framework that covers a lot of those things that are defined by the individual letters of the word. But but one of the very most important parts of it in there, it clearly defines a framework that has been refined over the last 15 or 20 years that allows us complete insight into the business. ⁓ we know what our profitability is to the penny every eight to fourteen days. And if there's anything that someone takes from that book, it's a very clear roadmap to exactly how to do that with any kind of a ⁓ you know, a self-owned business. So that's the core foundation for the book. Jason Hull (05:07) Mm-hmm. Yeah. You know, I love I love the idea of focusing on profit. I've had Mike McAllowicz on the show and he has booked Profit First. So I don't know if you have any way to connect this to that in any way, positively or negatively, if how you feel about that. But I know that just even a business setting aside a certain amount for profit so that they actually have some profit is a great s like really large baby step that they need to take. So Leigh Angman (05:27) Okay. Yeah. Yeah, absolutely. I I think and one of the things I say to my partners all the time when I deliver them news about you know where we where you sit financially, there's you you don't turn a profit every single period or every single month. We operate on four week periods for various reasons, but just knowing where you are, even if you're in a loss, it's just knowing that that position in which you sit. that allows you to make those intelligent decisions about how to support the growth and sustaining of your business. Jason Hull (06:16) Got it. Yeah. Love it. Alright, so ⁓ should we go through the framework? Or Leigh Angman (06:22) Yeah, quickly I'll go through them. redundancy is not in the way that that people are made redundant and made irrelevant, but it's all always about not siloing your brilliance and being able to ensure that there's not one really smart person in the business that only knows how to do a particular amount of things ⁓ that that nobody else knows. So if they are lost for any particular reason, the business is in in dire need of ⁓ Jason Hull (06:41) Yeah. Leigh Angman (06:49) Or in in big trouble. one sidebar on that is, you know, I I always say the only way that I've been able to find success in the last 25 years of owning and operating businesses is to surround myself with people that are smarter than I am. and it's not difficult to do. ⁓ but you know, really, I am not aware of any entrepreneur, and maybe AI is changing this, but to date, I'm not aware of any entrepreneur that has created a massively successful business exclusively on their own. So Jason Hull (07:15) Yeah. Leigh Angman (07:15) That idea that there's some very smart people in your business is critical for its success so that they can do things that you're not talented at. Obviously, each person in that equation has to bring something to the table. and they can specialize it. but they should absolutely share and document the items that they specialize in that could allow someone else to take over. Urgency also factors its way into lots of other things. There's lots of examples where urgency is is very, very critical. And I spoke about how these topics intertwine with each other, urgency in communication, urgency in systems and processes that you you know, that you under that you were involved with, urgency in your sales. So you could see how all of these kind of things start to cross-reference each other in a bit of a matrix. technology is is an incredibly important part to any business. I've watched it change. and we're obviously in a time where communication is 24-7. Your ability to get information from the internet is 24-7. ⁓ but leaning into that kind of technology, AI is a perfect example of the modern version of of you know the latest and greatest advance in technology. ⁓ you have to lean into these new technologies or else they're not going to be. Jason Hull (08:27) Yeah. Leigh Angman (08:31) you're you're not you're just not going to gonna be able to sustain your business. my experience has found that has led me to believe that without integrity, your success is not long lived. Jason Hull (08:34) Right. Leigh Angman (08:42) It's short-lived and it's and it's ⁓ a lack of integrity absolutely can lead you to finding short-term success. But ⁓ my in my life I have certainly you know shot for a lot deeper than that. ⁓ it's hard to sell things, it's hard to operate a business, it's hard to start a business if you have integrity. ⁓ I have found anyways that a long-term more sustainable sense of success has been achieved. And then of course doesn't matter whether you're a a butcher, a baker, or a candlestick maker, as long if you can't sell your product, you're you know, it's the it's that exchange of of of of monetary documents for your goods or services that lead to your ability to sustain that business. that. Jason Hull (09:25) I love it. I I really resonate with that. I you know, just going through it, some of the things that popped out to me, you know, we you were talking about having smarter people and yeah, if it it if you don't have systems, processes, and redundancy, you're vulnerable. And y you can be in a really dangerous spot. And we have a client that he had like three hundred doors in his property management business. Leigh Angman (09:42) Absolutely. Jason Hull (09:50) And he lost one key team member and then his entire team fell apart and he realized that person was carrying everybody. And so he laid everybody else off. And so he had total team turnover twice in like a really short time period, in like months. And so his hair was on fire. He was so strong. And so we had to help him build a hiring system, but and then make sure we get good people. But a lot of companies build teams, but they don't realize and they think they need processes. I call it the process myth, but what I find is usually they just need better people. Better pe people that have integrity, people that share their values. And when that's off, they're always spending way too much money on people. So Leigh Angman (10:19) Fair. Yeah, absolutely. on that exact note, I was ⁓ a recruiter in New York and Vancouver in the very late nineties and early two thousands. And very quickly early in my career, I found that there were two types of hiring managers. One when when we brought them what we called a rock star, was a a super high-end ⁓ candidate for a position. When we brought a rock star to the table, one type, Which was, of course, the very successful type was the one that embraced them and was excited about bringing this wildly intelligent person into the fold of their business. and it always led to sustainable long-term growth and that kind of result. Whereas you had the other type of hiring manager that was paranoid that this new amazing person was going to steal their job, was going to make them look bad. and and it's a it's just awful. I just did not. like to work with that type of hiring manager at all. So you're very right. You know, the idea that surrounding yourself with those right people, it is the kind of decision that one makes that allows you to build those systems and processes in place. But finding the right people is is key to the success in any business. Absolutely, I found. Jason Hull (11:34) Yeah, very true. It's a it's it's really interesting. We see that even with clients, that if they're positive active versus be versus being negative active, meaning they're actively trying to figure out how to make things work, how this could work, they're looking through a positive lens versus actively finding flaw or fault or sabotaging the they they prove themselves right either way in in our own programs. And so the positive active clients are the ones we filter and look for, right? you mentioned urgency. I'm like I had a problem with sales for a bit and it was I had tons of stuff in our pipeline. We were having lots of great conversations. Everybody loved what our offer was, yet nobody was closing. And it was simply because we lacked questions around urgency. And so just adding in the element of urgency really ramped up sales. It was just questions like, Why would it matter for you to do this now? Or does it even matter at all? And letting them figure out and find the reason there might be some urgency. So that made a massive difference. communication, I love that. speaking with people rather than talking to. Yeah, if you're not having a conversation, then you're not learning and you're not listening. And and the last thing you want to be as a as a CEO or a boss or an owner of a business is the Emperor with No Clothes, where everybody just says yes to everything that you say and everybody comes to you and asks you to do all the thinking for them. And this is where business owners build a team and they don't they're it they do it blindly or unknowingly initially, but they don't understand why won't my team just think for themselves? Well you designed it that way. Leigh Angman (13:00) Yeah, you have not empowered them to do so. Jason Hull (13:02) Right. And so, yeah, because the safest thing in the world is to have them have you do the thinking for them. Then they can't get fired for doing what you told them to do, you know. But yeah, empowering them to do it and motivating them to do it. And then you mentioned technology. Lots of people are leaning in into AI now. Yeah, integrity I think is paramount because there's nothing ⁓ greater than character to elevate somebody. If somebody has great character, they rise up in any organization Any system they're in, any friend group that they're in, integrity, like character, people recognize that this is a person that they can rely on, that gets things done, that has their life together. in any situation that my wife and I are in, we tend to always rise to the top. And I believe the secret is just care good character. And ⁓ the shortcut is a shortcut in life. ⁓ I'm really inspired by one of my mentors, ⁓ Sharon Shrivatsa. He was the CEO of Real. Leigh Angman (13:49) It's yes. Jason Hull (13:58) He's now the CEO of the Alex and Layla Hermosis Companies, Company Umacquisition.com. But I was in a little mastermind with him, and he was just, he's this gentleman that came to the US from India, had like got r got robbed right as he entered the US. He convinced the person mugging him, taking his money, to give him a little bit back so he could book a a r ⁓ a ride somewhere. and ⁓ get a tr a train or a bus or something. And ⁓ and even when he was in school he was like dumpster diving to get food out and now he's a billionaire, right? And so he always found ways to be the best. And he always has operated with integrity at the core of that. And who he was is what really elevated him, I believe, to where he's at now. He's also a brilliant thinker, but I think it's a sign of intelligence. To live with integrity. So yeah. So and then sales. Leigh Angman (14:53) Amen. Jason Hull (14:55) really, really great stuff. So I I love mindset. Let's get into this mindset of delusional optimism. What tell me about this? Leigh Angman (15:02) Okay. ⁓ I love the expression. I tell my 15 year old son this all the time. If you think you can or you cannot, you're absolutely correct, right? How you set yourself up for success and I talk about the idea also, it's it's not just about how you think, but it's how you prepare to think. Are you set? Are you established? Are you you know, ready to take on the next challenges that as an entrepreneur come to you all the time? A way that I always like to describe. I can't remember who said this, but I I I've latched on to this quote. It's being an entrepreneur entrepreneur is like waking up every morning and getting hit in the face with a baseball bat. And having the occasional pieces of positive reinforcement to remind you to keep going. Okay. So this concept that that ⁓ those that have not owned and operated their own businesses tend to not see as deeply as fellow entrepreneurs is that there's always going to be another fire to put out. And it's not, I believe in the law of attraction as well. So it's not like you're attracting these things, but you have to understand that it's they're gonna come to you. No matter what you do, there's going to be a challenge. There's no safety net in running your own business. You are the one that is responsible for making the decisions to push things forward. And when we talk about delusional optimism, it's really setting your mindset in a proper way to establish that you are going to do that thing. some people call it manifestation. there's other words for it. So I was saying, you know, in all the things that I've read, I'm not reinventing these things. I am just saying, look, these are this is a collection of ideas that have that I have cobbled together and learned about over the last several, you know, decades to that that have just given me blatant positive feedback that what I am doing is at least the right, you know, decision. And making that right decision 51% of the time is what you have to do to find that success, right? That shouldn't be the goal, but That's the the bare minimum. in terms of this delusional optimism, it comes down to the car that you're going to get, the relationship that you want, the the you know, the the the house that you want. And it's not all material things by any stretch of the imagination, but the body that you've wanted, you know, all of these kinds of things. you know, when it comes to a sales topic or a sales call. I know statistically, there's zero way, zero percent chance that I am closing all of the deals that I go into. But I can promise you the little pep talk that I give myself prior to going into any sales call is you've closed this. It's done. I'm not looking past the process that needs to occur to get there, but I am absolutely seeing that sale closed. It, you know, it you you could apply this to so many elements of your life. Jason Hull (17:51) ja Leigh Angman (17:56) Doesn't matter what it is, if you want it, the only thing from stopping you from getting there is you. despite all odds believing that you're going to achieve exactly what you want to achieve. Make sense? Jason Hull (18:08) Yeah, totally I think it ties back into what I had mentioned about being positive active. we yeah, you have to be optimistic. You have to believe it before you can achieve it. And you know, it's it's I feel like it's as simple as turning on a light switch. If you don't believe the light switch works, you're not even gonna try turning it on. And it's not hard to turn on a light switch. Leigh Angman (18:17) Yes, love that one. Jason Hull (18:28) But you won't even attempt it if you're like, yeah, I don't think there's power in this building. Yeah. And so it's it doesn't necessarily have to have to be hard. There is a place certainly for hard work, but it just being optimistic certainly makes everything less hard. Because we're creating our own limitation, our own barriers. We're not trying things that could work or could be. And I've seen, you know, business owners that were delusionally optimistic. Like I had a client who decided. Leigh Angman (18:30) Absolutely. Jason Hull (18:55) He felt it was hard getting to his first 100 doors. And so he decided, I want to be at a thousand by the end of this year. And he and he did it. He went and walked into property management businesses, met met them, met the business owner, shook hands and said, Hey, would love to buy your company. And he found a 900-door owner that was willing to sell. And he was at a thousand doors by the end of that year. And so, but if he didn't have that level of optimism, Leigh Angman (19:01) Amazing. Jason Hull (19:19) And that sort of impossible goal, if you will, he wouldn't have tried that. He would have done what everybody else does. Well, I'm gonna see if I can be realistic and get a hundred doors this year. I've I'm a really big fan of Ben Hardy, Dr. Benjamin Hardy. He's in a master men. And ⁓ he shared with us down in Mexico this his newest book, which is The Science of Scaling. And he talks about in this these different sort of goals, and I kind of built my own mental model around this, these three levels of goal setting. But the basic idea is level one is their survival goals. These are where it's terrible to live, right? We make bad decisions usually from this place. It's like I need to get money in. And the next level goals are realistic goals. That's level two. And so this is where we focus on something, but this is where our brain kind of caps our thinking because we already know how to do it. It's just work harder. And so we're not a visionary at that point. But when we shift into a impossible goals The goal becomes a tool to change our thinking, he talks about in his book. And so he says we either use time by collapsing time down to something that makes the goal impossible, or we make the goal so much bigger, like 10x bigger, to make it impossible. But either way, it changes the path and it changes our level of thinking, and then we become a visionary. And when we hold space for these goals that others would say are impossible. Because if we focus on just what's realistic, then the challenge is we cap our own thinking because our brain already knows how to do Leigh Angman (20:40) Absolutely. Jason Hull (20:40) And it's like right. And so, so this really ties into that. I I love that, I love that so much. And I've seen people when they shift into having a big enough goal, they become optimistic. If they can just hold space for a big enough goal that is currently impossible to their current realistic negative brain, it forces them to shift into into what I call a playground where we're playing with ideas. Whereas when we're realistic, realistic goals are like a yardstick by which we beat ourselves up with. 'Cause we rarely rarely hit them. It's always a linear, difficult path of a lot of hard work and multiple steps, if that makes sense. So yeah, I love this. Love this so much. So tell me what is a pleasure utility determinant? Leigh Angman (21:13) Mm-hmm. Absolutely. the amount of effort or energy or dollars that you spend to achieve a particular thing for one or two or three choices, up to an infinite number of choices, it it if you think about things in that frame, right? It allows you to more easily make decisions about what to do. And I speak all the time that life is just a series of wagers. Every single day you're making choices whether to go A or B in terms of a different direction. And we need things to help us make choices in this world. It's just one, like I said, started as an amusing thing, but factored into business decisions. It's not always about getting the thing for the cheapest. It's about deriving the most amount of pleasure or success from the decision that you've made based on a number of parameters. Make sense? Jason Hull (22:12) Yeah, I love it. When people get too hyperfixated on one currency, and and one of my mentors talked about, you dropped a few of them right here. t s his name's Alex Sharfin and he talks about the five currencies of time, energy, focus, cash, and effort. And these things we have to invest in life and in our own business. And ⁓ yeah, and a lot of business owners I've noticed will continually invest. And focus on the business, but not on taking care of themselves. How they initially build their teams. This is always the solopreneur transitioning to having a team. I call this the team sand trap after they get past the solopreneur sand trap. But in this team sand trap, they always build a team around the way they thought as an on as a solopreneur. And that the and so they always end up with the wrong team because they s they're building this entire team around themselves, but they are showing up as the wrong puzzle piece at the center. And because they're not focused on what they want. They're not focused on what they need. They're just continually giving the business what it needs. And then the business becomes almost like their master. It's like a high chair tyrant flinging food in their face. You know, if anybody has kids listening, you should not be just giving this thing everything that it always asked for or needs or wants. To the exclusion or the detriment of yourself. You gotta be taking care of yourself. That's the other lens. And so I like this idea of figuring out, all right, how do I figure out the pleasure utility determinant related to this thing I'm making a decision about? How is this going to benefit or serve me? And is this giving me more of what I call the four reasons for starting a business: of more fulfillment, more freedom, more contribution, and more support? If it's not giving us more of those four things, then we're losing those. And it's very easy to make more and more money and have less freedom, have less fulfillment, have less contribution and have less support. And then we end up very miserable, even though we're in control of it all. So we just made a tactical bad mistake. We designed the business the wrong way. And it's our choice how we design it. Leigh Angman (24:13) if you seek value, whether it's in people, whether it's in your business, whether it's in something that you acquire, whether it's an experience that you are that you were having, ⁓ and and again, it's not value for money, it's value for those other currencies that you just explained, right? Your time, your energy, your focus, these kinds of things. ⁓ it's a it's a almost a comical concept, but if you apply it in a serious manner and you you just allow yourself, it's just a tiny little tool. Jason Hull (24:31) Yeah. Leigh Angman (24:41) To allow yourself to become ⁓ in a positive mindset framework. It's again, I taught I mentioned this very early on in our chat here today. It's not about just thinking, it's about how you prepare to think. It's just yet another one of these little tools that helps you prepare to think about how you're going to solve the series of wagers that are put in front of you every single day. As an entrepreneur or as a as a life partner with, you know, your wife or your. you know, your spouse, whatever it happens to be, ⁓ or as a parent, all of these things come down to making decisions. And we need to factor in various tools to help us make the right ones. Jason Hull (25:20) Yeah, got it. So I mean just even asking ourselves, you know, what this business decision that I'm looking at making, or this life decision, would this bring me more joy or would it take way? Cause if we look through the wrong lens, like what if we're always like, what would be cost less? Or what would be cheapest? And we're focused on the wrong thing. And I don't think the goal is to save a bunch of money and be miserable. Leigh Angman (25:36) Right. It's dangerous. That's right. Yeah. Yes. It's it's a very simple concept, but like everything else in the world, the idea that you pull one lever down and you know, there's a hundred levers on the wall. There's a there's a lot of you know, discussion in the current political climate of the world where people are led to believe that there is simply two lever there are simply two levers. Pull one down and it's gonna pull the other one up and it's gonna solve it. Clearly not the case in business, in life, in politics, in anything else. But this idea that you allow yourself tools to help make the series of choices every day that will lead you to a greater likelihood of success. I will embrace all of those. Another thing I like to say all the time is you don't know what you don't know. There's there's a million brilliant people out there, millions, millions, surely, of brilliant people out there that that I could learn from. I love to hear these types of you know, Jason Hull (26:30) Yeah. Leigh Angman (26:36) tools that they have acquired in their lives to help them make the right decisions. Again, this is but one of many. Jason Hull (26:42) Yeah, yeah. you know, a lot of times we think something else is gonna make us feel a certain way. And we think, if I had this amount of money, I would feel the certain way. If I had this car, I would feel a certain way. Usually boils down to a feeling. And ⁓ and then the question is eventually we maybe figure out as we mature, hey, can I just choose to feel a certain way rather than trying to fill this hole constantly, right? Can I just share what's keeping me from feeling that way. What do you feel would be for those listening that really want to have better financial health, what would you feel are maybe the best tools or resources, books for them to kind of get start figuring this out? Leigh Angman (27:21) I mean, I'm gonna pump mon spructus' tires a little bit, you know. If if you go to Amazon and check out Spructus, S P R U C T I S, you can see the book and it'll give you a taste of of exactly what this framework is. And ⁓ you know, we are the easiest people in the world to get a hold of ⁓ at spructus.com. I could be found on LinkedIn at Lee L E I G H A N G A N, which is Angman. Jason Hull (27:25) Yeah. Leigh Angman (27:43) And I I would love to tell people about this because it's it's it's if you have the capacity to operate a spreadsheet, we can show you how to do that. continue to growth, keep an open mind, learn from people, have a thirst for education and and just continue to try to grow your career. I like to I like to believe I'm gonna be able to do that until the day I drop dead. Jason Hull (28:02) Yeah, me too. Lee, ⁓ pleasure having you on. plug some of your your URLs etcetera. How can people get in touch or learn about you and and all your different stuff? ⁓ go ahead and you've given us some URLs, but go ahead and do that again here. Leigh Angman (28:17) Yeah, I'll summarize. ⁓ I would for the property, obviously we spoke a lot. I've I've listened to a couple of your episodes on property management. there's a tremendous of amount of ⁓ fantastic resources there, and clearly this is what you're focusing on. If people want to learn about the the offerings that we have on the property management software side of things, you can check out Mondofi, O N D O F I dot com. you can learn about the book. on Amazon or at sprukeddis.com, S P R U C T I S dot com and reach out on LinkedIn. I'm the easiest guy in the world to get a hold of. It's Lee Angman, L E I G H A N G A N. Would love to learn from some of the brilliant oper entrepreneurs that you sp I would love to meet this guy you that that created his big hairy audacious goal to get a thousand doors. Like that's the kind of guy that jacks me up that that that I love to hang around with that's like we're gonna do this crazy thing. That everybody has told me no, I can't do. I want that kind of positive energy in my life. And I've worked very hard to surround myself with that kind of person. Jason Hull (29:18) Well, I if for those that are listening, if you're a property management entrepreneur and you're listening and you felt stuck or stagnant and you want to take your property management business to the next level, this is the type of room we curate here at DoorGrow in our mastermind. So reach out to us at DoorGrow.com. And if you'd like a free training on how to get unlimited leads for free, text the word leads to five one two six four eight four six zero eight. Also, you can join our free community by going to doorgrow club.com. And if you want tips, tricks, or ideas, and to learn about DoorGrow's offers and what we're up to, subscribe to our newsletter by going to doorgrow.com slash subscribe. And if you found this episode even a little bit helpful, which I hope you did, because this was really great stuff. Thank you, Lee. then don't forget to subscribe, leave us a review on whatever channel you saw this on, we'd really appreciate it. And until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone. Leigh Angman (30:14) Thanks so much.

15 de jul de 202630 min

DGS 342: Property Management Beyond AI Slop

In this episode of the #DoorGrowShow, property management growth experts Jason Hull and Sarah Hull discuss how AI is rapidly changing business, marketing, and communication, along with the growing problem of "AI slop" and why authentic human connection is becoming more valuable than ever. They break down the secondary effects of AI, why in-person relationships and masterminds are becoming a competitive advantage, and how property management business owners can stand out in a world flooded with automated content, fake interactions, and digital overload. You'll Learn [00:00] The Rise of AI Slop [06:20] Why Human Connection Still Matters [12:10] The COVID Parallel and Isolation [20:00] Why In-Person Transformation Works [31:30] AI, Trust, and Real Relationships [43:40] The Future of Property Management Growth Quotables "The secret to creating a scalable business is to do the unscalable actions." "Transformation happens in the room, not on Zoom." "If you can make it easily, so can anybody else." Resources DoorGrow and Scale Mastermind [https://www.doorgrowacademy.com/courses/mastermind] DoorGrow Academy [https://www.doorgrowacademy.com/] DoorGrow on YouTube [https://www.youtube.com/channel/UCC1mGYT2Sw0LOe32hO_QdNg/featured] DoorGrowClub [https://doorgrow.com/] DoorGrowLive [https://doorgrowlive.com/] Transcript Jason Hull (00:00) we live in a world of the next stage I'm calling AI Slop. AI Slop, we're in the world of AI Sloppy Sloppiness. I just got a letter, no offense, NARPM, but I got a letter from y'all You wrote this using ChatGPT. This is the problem with Narpum 2.0. We're not just talking about the future of our association, We're actively building it. it's not A, it's B, dead giveaway. And there's lots of other dead giveaways. And some of you are starting to hear this AI voice and you're starting to recognize this AI voice. And so we're now in the world of ASLOP where nobody is writing anything. All right, hello everybody. I'm Jason Hull. This is Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. All right, now let's get into the show. All right, so in today's episode, we're gonna be chatting. Just change that right now, because every week I tell you, stop saying a decade and a half. So just go ahead and change it right now. Okay, for, she doesn't like that I say a decade It drives me For 17 years. For over 17 years, yeah. That's how long it's been. for over years. I'm like decade, decade sounds like a long time, but all right, we're changing it. Cause the life wants to change. 17 years space week. There we go. right. Updated real time. Yeah. Done. That's how we get stuff done. Okay, cool. What are we talking about today, Sarah? talk about how AI is starting to change things. Okay. Let's do it. All right, so. One of the things we've been talking a lot about is the secondary effects of AI, because everybody's talking about AI. And I think we started in phase one was the AI revolution. Everybody's starting to use chat GPT. Now people are starting to use Clod for business and people are learning prompting. now people starting, some of you are starting to vibe code. And some of you are making videos. Some of you started making images with AI and Now we live in a world of the next stage I'm calling AI Slop. AI Slop, we're in the world of AI Sloppy Sloppiness. I just got a letter, no offense, NARPOM, but I got a letter from y'all and I can tell you wrote this. You wrote this using ChatGPT. It's like, I mean, the big giveaway phrases and some of you have heard stuff like this. It's like, and we love NARPOM. Thanks for NARPOM for sending us a letter, but. This is the problem with Narpum 2.0. We're not just talking about the future of our association, M-Dash. We're actively building it. So with blank, it's not A, it's B, dead giveaway. And there's lots of other dead giveaways. And some of you are starting to hear this AI voice and you're starting to recognize this AI voice. And so we're now in the world of ASLOP where nobody is writing anything. And the people that do write original content, like I've done a couple of Facebook posts just recently, totally handwritten, I wrote the whole thing. And I really enjoy writing. The challenge is, is some people don't recognize how to get their voice into AI. And so anyway, we've got this whole world of AI slop now. Anything can be created by anyone instantly. You can create images, video, text, and so... You've probably heard me talk about fake internet theory. Have you ever heard of this idea? I have, but just for anyone who hasn't. So the fake internet theory has been around probably since the, you know, once the internet went mainstream. And the fake internet theory is this idea that the majority, at least half in the past, of all the content, all of the traffic that was on the internet, was bots. It could be like Google crawling sites. It could be a lot of different things, but at least half of all the traffic was bots. Well now with AI, this is even worse. Perplexity is doing research. All these different AI tools are doing research. People are not crawling stuff or crawling websites a lot of times. They're just talking to AI and AI is doing all this. And so the internet now, all the content isn't even, if even this letter probably was not written. by D.D. Garzone, the Narfim president, 2026. It was probably written by AI, which saved her time. And it's not a bad letter. The challenge is people read this, see this, and we're starting to recognize what's AI and what's not. And we're kind of developing, there's kind of this feel, this voice that you're like, oh, that's AI. And so what am I doing? I just discount stuff. I read and go, oh, AI wrote this. I probably don't even need to read the rest. So we just skim stuff, we stop reading things. And so this is the challenge is that people want reality, people want humanity. And so the secondary effect, we're in phase two, AI slot, phase three, I believe, is going to be a return to in-person. It's gonna be human interaction. The secondary effect of AI is that human interaction is going to be significantly more important. And this is where things are going to be shifting to in-person. Things are going to be shifting away from digital marketing. Things are going to be shifting away from anything that you can tell AI to do quickly and easily. And I've always said to our clients, the secret ingredient to scaling your business is depth. The secret to creating a scalable business is to do the unscalable actions. That's depth. And so we're going to talk about today the importance of in-person. Yeah. So do you guys remember in COVID when everything shut down? Yeah, good And then you couldn't leave your house? Yeah, was great. Yeah, because you might die. So that was great for a little bit, right? Everyone was like, we don't have to go to the office. I don't have to go to work. This is like, would just hang out in my house in my pajamas all day and eat some chips. And like, no, I don't know. It'll be amazing. And that was a really fun thing. What voice is this? What is this voice? I don't know. Who speaks like this? I'm just letting you know it's not me. I'm gonna be lazy. I'm gonna do my pajamas. Today I got some pajamas on. Are they southern? Now they are. You don't know. They're all over the place. I can't do it in New York. Anyway, so it was a really fun time for like I don't know, two weeks. The first week was awesome. It was like when you have a substitute teacher and then they put on a movie and you go, this is great. We don't have to do anything today. This is amazing. This is gonna be so cool. And the first week- thought it was awesome. I think for the first, yeah, I think a lot of people really thought it was really great for the first week because they were like, oh, this is great. Like we don't have to go into the office. I a lot of workers, think employers, business owners were freaking out. Yes, exactly. Business owners were- Although they liked, let's be honest for a second, property managers were real happy about getting a vacation. And it was a vacation that you were forced to take. Right? You couldn't go and do things you normally do. And if you decided to not do showings or decided to not go to the office or decided to, know, like, hey guys, we're all going to work from home. No one was going to fault you. It was going to be totally fine because everybody else was doing it. So it would have been totally fine if you were like, hey, we're not doing. Showings or hey, you know, we're gonna slow down on inspections or you know, hey, we're you know, we're not gonna come into the office We're all gonna, you know stay from home and then at some point we'll go back to the office for a little bit I think people welcomed that they were like, oh, this is great. This is fun And that maybe lasted a week maybe two maybe even three weeks for some people and then after that they were like what? When can I leave? I what do you mean? Like I'm stuck in my house. I'm I can't get out, can't go anywhere. When my kids are here, they were all stuck together and no one knows what to do and we're all bored out of our minds and they were starving for human interaction. everything, Zoom, look at the Zoom stock in 2020, skyrocketed because everything moved to remote. Everything moved to Zoom. It was like. we can't meet in person, but we still kind of have to do things. How do we do it? We are going to do Zoom. And then even remember when a lot of like commercial real estate, it it tanked because people were like, we can't go into the office. We're not buying office space. We're not renting office space. We're going to wait and hold out and see what happens in all this crazy COVID stuff. Right. And it's because all of us were just stuck in our houses. So everything became virtual. Everything became remote. Even the things that are normally done in person, a lot of them started to shift so that it was no longer in person or the full thing wasn't in person. There was just the one quick little piece that was in person and everything else was done virtually. did we? Okay, I didn't know if you had the podcast. And then At that point, people were starving for human interaction because it's not the same being on a screen. Looking at a face on the screen and hearing voices on a screen or on a phone call or through Zoom or Teams or whatever it was or emailing and texting and phone calls, it's just not the same. So people then started to go a little bit stir crazy. And what happened, like as soon as things opened up, then what happened? Things started to surge again. People were desperately trying to connect with other people in person. They were going to their friends' houses. They were trying to meet up with their friends. They were trying to go on vacation. Travel started to boom again. Why? Because people, we are meant to be with other people. Humans are not solitary animals. We're just not. So AI is going to end up creating something that I think is quite similar. We're going to rely on AI so much just because we have to. And it's an amazing tool. It's incredible. And it makes things a lot faster. And we can do things that were not possible before. And we can do years or months of research in minutes or hours. the advancements that it allows us to make and in such a short time span are remarkable. But the other thing that it does is it reduces the human to human communication. And now even has anyone ever picked up the phone and called a company and you don't talk to a human now? Now you talk to the AI agent. Yeah. Right. And that seems really great. because you go, okay, it helps me and I answered my questions and that's lovely. But can you imagine now that most of your interactions are going to be with AI? Most interactions will not be with other humans. Most of a human's interactions will be with a bot or AI. Even if it sounds like a human, it will be AI. And that kind of effect is go, I think it's. we're going to see largely what we saw in COVID all over again, where people want to see and interact with and talk to and hang out with people. Yeah. And I think that's going to be incredibly valuable. Yeah. I think as humans, when we shift into a mode of isolation where we're no longer interacting with other people, and you're spending the majority of your day talking to Claude and chat GPT and building things and you probably feel a lot of dopamine. You're like, look at all the stuff I'm getting done. But you're just contributing to the problem of AI slop. If you can make it easily, so can anybody else. And so it's not just about creating more stuff with AI. That isn't really a competitive advantage. Everybody can do that. The competitive advantage really is being in person. It's those that the wealthy will be able to afford to slow down. The wealthy and the smart will be able to afford to be able to go slow, not faster. They'll be able to spend more time with people. They'll be able to spend more time with their family. They'll be able to spend more time going deeper into building real relationships. These relationships you have with your AI agents aren't real relationships and they're not going to create the connection that humans need. And they're not going to create the connection and the feelings that your clients need. Clients don't just need their stuff done. That's not it. They need human connection. They need trust and they need to feel safe. So alienation is going to lead to isolation. And isolation will lead to stagnation in your business because you're not around people that are actually making moves and figuring out how to connect and make a big difference. And the thing that we've noticed, because we've been in a lot of different programs, I mean, we've been in lots of different mass, high ticket masterminds, coaching programs. spend a lot of money every year. That's a bright thing. Yeah, we've been in all the best programs out there. We probably have been in them or connected to them or whatever. And so we've been in a lot of different programs. We invest a lot. And the thing I've noticed is we've been in a lot of these programs, but the real benefit of the programs, most significant benefit is the caliber of the people physically in the room. It's the people that we get to meet. It's not the guru at the helm. It's not their cool content or ideas. Everybody joins for the content, but it's really, it's the people, it's the connections. It's the community that's curated. And that's one of the things that we're really shifting our awareness and focus around. I've realized that transformation always happens in the room. It doesn't happen over Zoom. Wow, that rhymes. You can all quote me on that. That's a Jason Hall written all over. Transformation happens in the room, not on Zoom. And Zoom calls the other thing related to fake internet theory. You can ask AI about this, people. AI people, go check me on this. There's a psychological effect that watching being on Zoom calls on video and watching video training material inside of even our DoorGro Academy does not, your brain does not perceive this as real life. It perceives it as This digital universe, it's fake. And so we've noticed our clients aren't able to just watch a video and implement or absorb it mentally the same way. And once they get in person with us and they recognize we're real people and we give them a high five or a hug or whatever, and they come to our onboarding, because we onboard every Mastermind client in person now. We also have quarterly events that we're launching. for about two years. We've been doing that for a long time. saw the writing on Huge game changer. And we decided, hey, let's go, we can go much deeper in person. Totally. Than we can ever get to on Zoom or on a phone call. So we decided that should be one of the first things that we do with people is really get them in momentum quickly. And what's the fastest way that we can do that? We can get them in person. Yeah, cause on Zoom, it's very easy for you to look like you're cool. It's very easy for you to look like everything's put together. Slashy lights, like YouTubers, and you can get some books and stuff in the background. You're making fun of me now? Have a pretty background. I see what's going on. You can have a boring office without cool lights. We can both play this game. Okay. So what I'm saying is... When you're on a Zoom call with a group of your peers and business owners and people maybe you look up to, it's very easy to not give people your real situation and not reveal what's really going on. That's hard to avoid doing in person, especially if you're called out or your mentor's calling you out. That's difficult. And so you need to be in the room because you have to get real feedback. You have to share your real challenges. You need to recognize they're real people. Your brain and unconscious mind and your subconscious need to recognize these ideas that you maybe saw in video or see on Zoom or the people you see on Zoom are real. And there's something that clicks and shifts when we get our clients in person. All of their results shift. They make more money. They have breakthroughs. And your breakthroughs are on the other side of embarrassment. One of my mentors would share. And one of our mentors would share. And that's, you have to be willing to get real. And real and raw happens in person. It's just not going to be the same on a Zoom call or on video or even digital marketing. We're looking at how we can do less of that ourselves and do more stuff that actually creates real connection and relationship with people. Because I think anybody can do anything digitally now Let me go take some property managers out to lunch. That's what we need to do. We need to meet people face to face and in person. do door to door. Yeah. I know. I think there's going to be a secondary effect that we're going to see a lot of things shifting back to humans. We've spent so much time over the last decade sitting in front of computer, like so many people. And I think if AI does anything well for us, it will be that it gets us out from behind the computer and actually hanging out with human beings again. And that should be the goal. And the people that are smart are going to be focused on that. And that's why our DoorGrow Mastermind, we've shifted the priority and the focus to being an in-person mastermind. And we've seen people have great success with this, our mentors like Aaron Stokes and others have great success with this. And that's what we're wanting to replicate and emulate. And we want people to have real relationships. We want people to have a family, a cohort of property management business owners that feel connected and are doing cool stuff. And that way you can cut through all the AI slot because everything AI puts out sounds like it's great and amazing. Every landing page looks like, yeah, this sounds like it could be awesome. And so it's hard to know if anything is real at all. and a lot of stuff on the internet is not even real anymore. A lot of the products you see aren't even like actually real or decent products. They've just got great AI marketing and you can go buy the product for like a third of the cost on Ali Express or Alibaba or whatever. Or you can go on Amazon. Some of these products I'm seeing on Instagram, you can go buy for like $50 cheaper on these small products on Amazon. And so it like, yeah. And AI can create courses too. Anyone can get on any AI thing and go, hey, I have this idea and have this thought and I want to create a course and then sell this course online. Build me the whole course, build me the material, me the script. everything. You can even have AI. If you don't want to do the video for the course, you don't have to. I can just do it. You can summarize it. You can do that in minutes now. What value is there in that? The challenge is, is that there's no way to know what really works. Right. Because AI is just making stuff up based on what it has in its knowledge base. We have a lot of awesome stuff that's behind our payroll. hitting the table because every time you do, it's a whole time shakes. Yes, dear. Okay. This is going to be, if someone's watching this podcast live, I'm so sorry if you're like ceasing. It's like bouncing a little bit. It shakes. That's me. I'm moving around so much. Many earthquakes. Seizures. Got it. No taking. Okay. Well that's how you know it's not AI, right? You're shaking the table. AI's not going to say that to me. No, AI would Claude, how do I respond to my wife? All right. Awesome. All right. yeah, so this is the idea is We want to shift towards reality and in person because if I'm talking with a property management business owner and they say, this is what I've done and it's actually working, whereas AI will just hallucinate, it'll make stuff up, it will lie and just make everything sound amazing because somebody could say, just make this sound like it's amazing and it works and it's awesome. And it might not be. And so how do you know it's real anymore? You're going to need to be around real humans that can say, I did this. I tried this thing. I used this AI prompt and here is the result. It wasn't great. Or this worked. And more importantly, that's a bad idea because AI doesn't want to tell you if it's a bad idea. AI is so affirming. It goes, that's such a great idea. Yeah, you should definitely do that. Wait, whoa, whoa, whoa. Are you sure? Is that going to work? Yeah, you're on the right track. Yeah, you've got this dialed in so well. And then You could also do this and no, no, no. You're not coming up with a new idea. You're a game changer. You're not just cool. You're awesome. right. So yeah, know AI is really bad at telling people bad news. Well, I know there's people listening and they're like, well, I use this and I have this problem. I get it. Like, but yeah, chat GPT. It's But you have to you feel amazing. You have to give a prompt. in order to make it be more honest with you, in order to make it not just affirm everything that you say. So when we think about what is the programming of it, therefore then what is the validity of it? So we have to kind of reprogram it just in order to get better output from it and better data from it. That doesn't mean it's the best data. What is great data is here's a real person. They've been there, done that. I'm going to trust that over what AI tells me any day of the week. Yeah. And people trust AI. Like, I use AI to do research on things because I'm like, this product claim real? Is this landing page on the level? And sometimes it's like, yes. And sometimes it's like, no, this is overinflated. This study they're citing is like, misreference, whatever. There's so much BS. So now we have to use AI to combat AI to figure out what's real. But this is going to be one of the secondary effects is we need to be connecting with human beings and we need to be in the room with real people and in person. And that's what AI should enable us to do it. It should enable more humanity. It should enable more connection, not disconnect us. okay, anything else that we want to say about this? So if you're looking for something that is a real human, and if you're looking for human connection, then we've got... Events coming up in October. I know that by the time this will be released, you'll miss the May event. But we do have live in-person events coming up in October that you would be able to attend. They will be in the North Austin, Texas area. And one of them will be our fall intensive. This will be for our clients. If you're not yet our client, then you still have some time to figure out, you know, hey, let's just jump in and try it out. The other one is our DorgR Live event. And we've decided in this whole AI spirit, let's get people moving through things quickly. And instead of just sitting at another conference, because there's so many of those in property management, where you just sit at a conference and you go home with 38 pages of notes and all of these ideas that you would love to do, and maybe you're going to do one of two of them, and that's about it. And then in reality, there's all of this other good stuff and you never really got to it. But had you implemented it, it might have changed the business. So we've decided to instead shift. So it's not a conference where you're going to be sitting there in the room, taking notes and learning, which is very valuable. That's still a valuable thing. We're just making it more valuable. So we're going to have some workshops built right into it so that you can go there. do the work, take action, and you can move your business forward. And the way that we're structuring things is it will allow you to get 30 or more days of work done in the two days at the event. And it's in person with real humans. Yeah. So I'll read a little quote from our offer document for our growth accelerator mastermind. And it says, the room where property managers stop playing small. Most property managers are stuck trying to grow from behind a screen. Watching webinars, sitting on Zoom calls, collecting PDS they'll never read and wondering why nothing changes. And nothing changes because your environment hasn't changed. You've got to get into a different environment. Environment changes the identity. Even fish will grow to the size of the container that they're in. You need a different container if you want to grow energetically, spiritually, mentally. I don't know, maybe physically. All right, so the DoorGrowth Growth Accelerator Mastermind, our super system level of the mastermind, which is supposed to focus more on operations for higher level operators or business owners. This is not just a course. It's not an online program. I'll be AI. It's not A, it's B. It's like, this is what actually really works. This gets you real results. And so, yeah, so come. is come be in a seat with us in Austin. Come hang out with us. Come hang out with us. We curate and attract like the most amazing entrepreneurs. We have a new team member named Kyle who's over Client Success. And Kyle, we were just chatting the other day, him and I, and he was like, I was talking about, have really awesome clients. He's like, I know, it's so amazing the type of people you attract. Like we attract, I believe, the best people in the industry. The best humans in property management are in DoorGrowth's mastermind. and are working with DoorGrow. And a lot of the coaches, a lot of the people out there, they're past clients of mine. Like, DoorGrow's had a significant impact. And I'm obviously a bit biased, but I believe we have the best stuff in the industry to bring to the table. And we have the most comprehensive program. We help with growth. We help with ops. Nobody else has rebranded over 300 companies. Nobody else has built, well, maybe someone's built as many websites as us, but we built hundreds, probably six, seven, 100, 800 websites. helped people clean up their pricing. We've rolled out innovative three-tier hybrid pricing models. We're helping clients dramatically increase their profit margins. If you feel like you've heard it all and you've worked with all the other coaches, you may want to take look at DoorGrow because we have the most comprehensive. There's lots of coaches that do one little thing here or there. And there's some really great ones out there. But as far as having the most comprehensive program and I think the most innovative ideas and strategies, that's the only way you can curate and have that is through some sort of mastermind environment and that's what we've created at DoorGrow. Okay so there's tapping me on the leg saying stop selling like let's wrap this up. Is that accurate? I interpreting things correctly? Okay. You got it. All right. And there's salespeople are gonna sell I just say I want you to win and I don't hate money so and I want you to not hate money and I want to help you make more money. All right cool. Anything else? No. All right cool. And we will do the outro and here's what this sounds like and this will be relevant. All right. So if you felt stuck or stagnant and want to take your property management business to the next level, reach out to us at doorgrow.com for free training on how to get unlimited free leads. Text the word leads to 512-648-4608. Also, you can join our free Facebook community just for property management business owners by going to doorgrowclub.com. We have launched our own private community outside of Facebook. And so we'll be telling you more about that. The DoorGrowth Club will be somewhat shifting into this new awesome space. And if you want tips, tricks, and ideas to learn about our offers, subscribe to our newsletter by going to doorgrowth.com slash subscribe. And you can get our newsletter. And if you found this even a little bit helpful, don't forget to subscribe, leave us a review. We'd really appreciate it on whatever platform you saw this on. And until next time, remember the slowest path to growth. is to do it alone. So let's grow together in the room together. Bye everyone.

18 de jun de 202623 min

DGS 346: The Wisdom Behind Property Management Growth

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