Say It So They Buy It: Justin Blackman on Copy, Clarity & Messaging That Converts - Dr. Naddy's Business, Biceps and BS Episode 39

Say It So They Buy It: Justin Blackman on Copy, Clarity & Messaging That Converts - Dr. Naddy's Business, Biceps and BS Episode 39

Dr. Naddy's Business, Biceps, and BS Show Notes Say It So They Buy It: Justin Blackman on Copy, Clarity & Messaging That Converts - Episode 39   What makes someone choose your business over another with the exact same qualifications? In this episode, Tim sits down with brand voice strategist Justin Blackman to explore why authenticity—not clever marketing—is often the greatest competitive advantage. Justin explains how businesses and professionals can discover, define, and consistently communicate their unique voice without sounding manufactured or generic.  💡 What You’ll Learn * Why your brand voice is discovered rather than created  * The three measurable components of effective brand voice: vocabulary, tone, and cadence  * How authenticity influences trust and buying decisions  * Why "friendly," "casual," and "professional" are insufficient brand descriptions  * How businesses can maintain a consistent voice across teams and AI-generated content  * Why being different only works when it's intentional and meaningful  * How personal brands and professional firms can stand out without sacrificing credibility 💬 Quote of the Episode "The reason someone chooses you over another qualified professional is your voice." – Justin Blackman 🎧 Earn CPE by Listening to Business, Biceps, and BS!  Thanks to growing interest from members like you, we've streamlined the process with a brand-new podcast self-study exam. Each episode of Business, Biceps, and BS offers the option to purchase a self-study test for CPE credit. Episodes will feature a 3-question exam and will be worth 1 hour of CPE credit. A passing grade of 70% or better is required to earn credit. Exams may be submitted for CPE up to one year after the purchase date.   Here’s the link to purchase the exam for this episode:  https://www.gscpa.org/Public/Products/ProductDetails.aspx?ProductID=POD.BBB.39 [https://www.gscpa.org/Public/Products/ProductDetails.aspx?ProductID=POD.BBB.39]   RESOURCES:  Justin Blackman justinblackman.com [https://justinblackman.com/] LinkedIn: @justinblackman [https://www.linkedin.com/in/justinblackman/]  Dr. Tim Naddy, VP of Finance, Savannah Bananas and Adjunct Professor at Savannah College of Art and Design  https://www.linkedin.com/in/drtimnaddy221b/ [https://www.linkedin.com/in/drtimnaddy221b/] Savannah Bananas  www.thesavannahbananas.com [http://www.thesavannahbananas.com/] The Georgia Society of Certified Public Accountants Not a Member of The Georgia Society of CPAs?  Check out the benefits of becoming part of the community.  https://www.gscpa.org/content/Membership.aspx [https://www.gscpa.org/content/Membership.aspx]    Check out all of the Business, Biceps and BS episodes here: https://www.gscpa.org/content/olc/VirtualSeries/BusinessBicepsBS.aspx [https://www.gscpa.org/content/olc/VirtualSeries/BusinessBicepsBS.aspx] Need more CPE? GSCPA’s CPE Catalog https://www.gscpa.org/public/catalog/search.aspx [https://www.gscpa.org/public/catalog/search.aspx]

People First, Always: Linda Perry on Leadership, Growth & Building Stronger Teams - Dr. Naddy's Business, Biceps and BS Episode 38

Dr. Naddy's Business, Biceps, and BS Show Notes People First, Always: Linda Perry on Leadership, Growth & Building Stronger Teams - Episode 38   What happens when a successful criminal defense attorney walks away from a 17-year legal career to become a leadership coach? Linda Perry joins Tim to discuss why understanding people, not just processes, is often the missing ingredient in business success. Drawing on her background in law, psychology, and executive coaching, Linda explains how our earliest experiences shape the way we lead, communicate, make decisions, and build teams. 💡 What You’ll Learn * Why leadership begins with understanding yourself before leading others * How childhood experiences shape the way we communicate and make decisions * The concept behind the "Why Operating System" assessment * How different leadership styles complement one another on high-performing teams * Why technical expertise alone is not enough for long-term leadership success * Practical ways to reduce burnout by working within your natural strengths * How self-awareness can improve hiring, delegation, and team dynamics 💬 Quote of the Episode "We're all leaders. We have self-leadership first."   - Linda Perry 🎧 Earn CPE by Listening to Business, Biceps, and BS! Thanks to growing interest from members like you, we've streamlined the process with a brand-new podcast self-study exam. Each episode of Business, Biceps, and BS offers the option to purchase a self-study test for CPE credit. Episodes will feature a 3-question exam and will be worth 1 hour of CPE credit. A passing grade of 70% or better is required to earn credit. Exams may be submitted for CPE up to one year after the purchase date. Here’s the link to purchase the exam for this episode: https://www.gscpa.org/Public/Products/ProductDetails.aspx?ProductID=POD.BBB.38 [https://www.gscpa.org/Public/Products/ProductDetails.aspx?ProductID=POD.BBB.38] RESOURCES: Linda M. Perry https://www.linkedin.com/in/lindamperry/ [https://www.linkedin.com/in/lindamperry/]lindamperry.com [https://lindamperry.com/] Dr. Tim Naddy, VP of Finance, Savannah Bananas and Adjunct Professor at Savannah College of Art and Design https://www.linkedin.com/in/drtimnaddy221b/ [https://www.linkedin.com/in/drtimnaddy221b/] Savannah Bananas www.thesavannahbananas.com [http://www.thesavannahbananas.com/] The Georgia Society of Certified Public Accountants Not a Member of The Georgia Society of CPAs?  Check out thebenefits of becoming part of the community. https://www.gscpa.org/content/Membership.aspx [https://www.gscpa.org/content/Membership.aspx] Check out all of the Business, Biceps and BS episodes here: https://www.gscpa.org/content/olc/VirtualSeries/BusinessBicepsBS.aspx [https://www.gscpa.org/content/olc/VirtualSeries/BusinessBicepsBS.aspx] Need more CPE? GSCPA’s CPE Catalog https://www.gscpa.org/public/catalog/search.aspx [https://www.gscpa.org/public/catalog/search.aspx]

Built Different: From Dawg to Dynasty, Mykel Williams on Faith, Foundation & Forging a Legacy - Dr. Naddy's Business, Biceps and BS Episode 37

Dr. Naddy's Business, Biceps, and BS Show Notes Built Different: From Dawg to Dynasty, Mykel Williams on Faith, Foundation & Forging a Legacy - Episode 37   Tim sits down with rising NFL star Mykel Williams for aconversation that goes far beyond football. While many fans know Mykel as a standout defensive end at the University of Georgia and now with the San Francisco 49ers, this episode explores the entrepreneur, mentor, investor, and community leader behind the helmet. 💡 What You’ll Learn * Why Mykel believes athletes should be known for more than their sport * The business ventures he hopes to pursue after football * How mentorship has shaped his personal and professional development * Why accountability and team-first thinking separate elite performers from everyone else * How giving back to his hometown communities remains a core part of his mission * Lessons from football that directly apply to business and leadership 💬 Quote of the Episode “I come from humble beginnings, and now that I have the means to help people, I'm going to do my all to give back.”   - Mykel Williams 🎧 Earn CPE by Listening to Business, Biceps, and BS! Thanks to growing interest from members like you, we've streamlined the process with a brand-new podcast self-study exam. Each episode of Business, Biceps, and BS offers theoption to purchase a self-study test for CPE credit. Episodes will feature a 3-question exam and will be worth 1 hour of CPE credit. A passing grade of 70% or better is required to earn credit. Exams may be submitted for CPE up to one year after the purchase date.   Here’s the link to purchase the exam for this episode: https://www.gscpa.org/Public/Products/ProductDetails.aspx?ProductID=POD.BBB.37 [https://www.gscpa.org/Public/Products/ProductDetails.aspx?ProductID=POD.BBB.37]   RESOURCES: Mykel Williams https://www.espn.com/nfl/player/_/id/4685623/mykel-williams [https://www.espn.com/nfl/player/_/id/4685623/mykel-williams] Legaci Forge legaciforge.org [https://legaciforge.org/the-hustle-academy] Dr. Tim Naddy, VP of Finance, Savannah Bananas and Adjunct Professor at Savannah College of Art and Design https://www.linkedin.com/in/drtimnaddy221b/ [https://www.linkedin.com/in/drtimnaddy221b/] Savannah Bananas www.thesavannahbananas.com [http://www.thesavannahbananas.com/] The Georgia Society of Certified Public Accountants Not a Member of The Georgia Society of CPAs?  Check out thebenefits of becoming part of the community. https://www.gscpa.org/content/Membership.aspx [https://www.gscpa.org/content/Membership.aspx] Check out all of the Business, Biceps and BS episodes here: https://www.gscpa.org/content/olc/VirtualSeries/BusinessBicepsBS.aspx [https://www.gscpa.org/content/olc/VirtualSeries/BusinessBicepsBS.aspx] Need more CPE? GSCPA’s CPE Catalog https://www.gscpa.org/public/catalog/search.aspx [https://www.gscpa.org/public/catalog/search.aspx]

From Hustle to Hope: Keith Walker on Mentorship, Opportunity & Changing the Game for Inner-City Youth - Dr. Naddy's Business, Biceps and BS! Episode 36

Dr. Naddy's Business, Biceps, and BS Show Notes From Hustle to Hope: Keith Walker on Mentorship, Opportunity & Changing the Game for Inner-City Youth - Episode 36 Tim sits down with Keith Walker for a wide-ranging conversation that spans football, music, real estate, entrepreneurship, and the power of financial education. Keith shares his unconventional journey from Division I football player to recording artist to real estate entrepreneur, illustrating how life’s twists and turns prepared him for a larger mission. 💡 What You’ll Learn * How Keith's diverse career path shaped his passion for entrepreneurship and financial education * Why athletes can play a powerful role in influencing and educating future generations * The mission behind Legacy Forge and Hustle Academy * How financial education and entrepreneurship can help strengthen communities and create generational impact 💬 Quote of the Episode “You’re a walking invention, and it’s up to you to determine how relevant you’re going to be.” - Keith Walker 🎧 Earn CPE by Listening to Business, Biceps, and BS! Thanks to growing interest from members like you, we've streamlined the process with a brand-new podcast self-study exam. Each episode of Business, Biceps, and BS offers the option to purchase a self-study test for CPE credit. Episodes will feature a 3-question exam and will be worth 1 hour of CPE credit. A passing grade of 70% or better is required to earn credit. Exams may be submitted for CPE up to one year after the purchase date.Here’s the link to purchase the exam for this episode: https://www.gscpa.org/Public/Products/ProductDetails.aspx?ProductID=POD.BBB.36 [https://www.gscpa.org/Public/Products/ProductDetails.aspx?ProductID=POD.BBB.36 ] RESOURCES: Keith Walker https://www.linkedin.com/in/keith-walker-878326aa/ [https://www.linkedin.com/in/keith-walker-878326aa/] stanleykeith@stanleykeith.com [stanleykeith@stanleykeith.com] Pannon Capital https://pannoncapital.com/ [https://pannoncapital.com/] Business of YOU ™ https://legaciforge.org/business-of-you [https://legaciforge.org/business-of-you] Legaci Forge legaciforge.org [legaciforge.org] Hustle Academy ™ https://legaciforge.org/the-hustle-academy [https://legaciforge.org/the-hustle-academy] Dr. Tim Naddy, VP of Finance, Savannah Bananas and Adjunct Professor at Savannah College of Art and Design https://www.linkedin.com/in/drtimnaddy221b/ [https://www.linkedin.com/in/drtimnaddy221b/] Savannah Bananas www.thesavannahbananas.com [www.thesavannahbananas.com] The Georgia Society of Certified Public Accountants Not a Member of The Georgia Society of CPAs? Check out the benefits of becoming part of the community. https://www.gscpa.org/content/Membership.aspx [https://www.gscpa.org/content/Membership.aspx] Check out all of the Business, Biceps and BS episodes here: https://www.gscpa.org/content/olc/VirtualSeries/BusinessBicepsBS.aspx [https://www.gscpa.org/content/olc/VirtualSeries/BusinessBicepsBS.aspx] Need more CPE? GSCPA’s CPE Catalog https://www.gscpa.org/public/catalog/search.aspx [https://www.gscpa.org/public/catalog/search.aspx]

Execution Over Excuses: Sean Crevier on Leadership, Accountability & Getting Results - Episode 35

Dr. Naddy's Business, Biceps, and BS Show Notes Execution Over Excuses: Sean Crevier on Leadership, Accountability & Getting Results - Episode 35   Tim sits down with educator and entrepreneur Sean Crevier to discuss the intersection of financial education, entrepreneurship, and community impact. Drawing on more than two decades in education, Sean shares why traditional financial literacy programs often fall short and how experiential learning can help young people develop the skills and confidence needed to build wealth and create opportunity. 💡 What You’ll Learn * Why entrepreneurship is a valuable skill, even for people who never start a traditional business * How financial education should focus on behavior and decision-making rather than memorization * The origins and mission of Legacy Forge and the Hustle Academy * Why side hustles can become powerful vehicles for wealth creation and community impact 💬 Quote of the Episode “Everybody's an entrepreneur, regardless of what they do.”   - Sean Crevier 🎧 Earn CPE by Listening to Business, Biceps, and BS!Thanks to growing interest from members like you, we've streamlined the process with a brand-new podcast self-study exam. Each episode of Business, Biceps, and BS offers theoption to purchase a self-study test for CPE credit. Episodes will feature a 3-question exam and will be worth 1 hour of CPE credit. A passing grade of 70% or better is required to earn credit. Exams may be submitted for CPE up to one year after the purchase date.   Here’s the link to purchase the exam for this episode: https://www.gscpa.org/Public/Products/ProductDetails.aspx?ProductID=POD.BBB.35 [https://www.gscpa.org/Public/Products/ProductDetails.aspx?ProductID=POD.BBB.35] RESOURCES: Sean Crevier https://www.linkedin.com/in/seancrevier/ [https://www.linkedin.com/in/seancrevier/] busedcrev@gmail.com [busedcrev@gmail.com]   Business of YOU ™ https://legaciforge.org/business-of-you [https://legaciforge.org/business-of-you] Legaci Forge legaciforge.org [https://legaciforge.org/the-hustle-academy]   Hustle Academy ™ https://legaciforge.org/the-hustle-academy [https://legaciforge.org/the-hustle-academy] Color Accounting https://www.coloraccounting.com/ [https://www.coloraccounting.com/] Dr. Tim Naddy, VP of Finance, Savannah Bananas and Adjunct Professor at Savannah College of Art and Design https://www.linkedin.com/in/drtimnaddy221b/ [https://www.linkedin.com/in/drtimnaddy221b/] Savannah Bananas www.thesavannahbananas.com [http://www.thesavannahbananas.com/] The Georgia Society of Certified Public Accountants Not a Member of The Georgia Society of CPAs?  Check out thebenefits of becoming part of the community. https://www.gscpa.org/content/Membership.aspx [https://www.gscpa.org/content/Membership.aspx] Check out all of the Business, Biceps and BS episodes here: https://www.gscpa.org/content/olc/VirtualSeries/BusinessBicepsBS.aspx [https://www.gscpa.org/content/olc/VirtualSeries/BusinessBicepsBS.aspx] Need more CPE? GSCPA’s CPE Catalog https://www.gscpa.org/public/catalog/search.aspx [https://www.gscpa.org/public/catalog/search.aspx]