Dreams Of Future Past
Harley Earl didn’t just create the art and science of automotive design, he helped teach America what the future was supposed to look like. At General Motors, Earl transformed automobiles from mechanical products into emotional experiences, using sweeping forms, jet-age styling, and theatrical presentations to turn progress into spectacle. From tailfins inspired by fighter planes to the creation of the modern concept car, Earl believed the future had to capture the imagination before it could shape reality. But his vision extended far beyond the showroom. Through the Parade of Progress, World’s Fair exhibits, and the creation of the General Motors Technical Center, Earl helped pioneer a new kind of corporate futurism, a future where companies didn’t just build products, but immersive visions of tomorrow. What He Got Right Harley accurately predicted, and shaped, the growing importance of design, branding, and desire in shaping consumer culture, and created the model year structure, one of the core engines of consumerism. Harley created a playbook for building brands and selling products that is followed by companies from Apple to Jaguar today. What He Missed Harley's future also assumed endless growth, constant consumption, and limitless resources. The sleek optimism he championed helped define postwar America and laid the groundwork for many of the excesses that followed. Join McKay, Ian, and Greg as we explore the man who turned the future into something people could see, touch, and aspire to own.
19 episodios
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