DRIVEN WOMEN
We're joined by Azzi Glasser, one of the world's most celebrated and unconventional perfumers, for a conversation that is as rich, layered and surprising as the fragrances she creates.Azzi has spent over 30 years in the industry, first as creative global director for major fragrance houses, then launching her own brand Agent Provocateur's debut scent, which outsold the entire Estée Lauder counter at Harvey Nichols with a single product and sat at number three in Selfridges for three years alongside Chanel No.5 and Angel. Ten years on, her company The Perfumer's Story is celebrating a decade of doing things entirely on her own terms.She talks candidly about why she launched against every trend in the industry, why most department store fragrance counters make her want to walk straight out, and why she believes the perfume world is about to be turned completely upside down.She speaks about her work with Helena Bonham Carter, creating fragrances using headspace technology from poisonous flowers for her role as Bellatrix in Harry Potter, and why Jude Law's personal scent makes you want to get closer and never leave.She also talks about her AI-powered fragrance diagnosis tool, what she knew about Julie's scent personality before they even met, why smell is the most powerful sense we have, and the ingredient that literally smells of poo but makes you irresistible.And she reveals her Smell of Britain candle, commissioned by the prime minister, that beat Diptyque and Jo Malone to become the bestselling home fragrance of 2025.
34 episodios
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