Eat the F*cking Food
Is soy bad for you in menopause? That myth has kept women away from one of the most protective foods available in midlife, and it is time to set the record straight. If you swapped your soy latte for almond milk because someone warned you it messes with your hormones, you are not alone, and you were misinformed. Kristin Collins, certified nutrition coach and menopause coaching specialist, sits down with Attessa Bradley, founder of Standing Tall Foods and a 25 year veteran of the natural food industry, to break down why soy protects your heart, your bones, and your brain as estrogen declines. Attessa explains the science behind phytoestrogens, references a recent Journal of Menopause report on plant protein and hot flashes, and shares what it took to launch a soy snack brand at 48. If you have been avoiding soy out of fear, this episode gives you permission to eat it. IN THIS EPISODE, YOU’LL DISCOVER: * Why the fear that soy raises breast cancer risk or disrupts hormones is a myth * How soy's phytoestrogens work in the body, gently binding to estrogen receptors instead of acting like synthetic estrogen, and why that matters as your own estrogen declines in midlife. * The specific ways declining estrogen affects heart health, bone density, and cognition, and why soy is one of the only plant foods with an FDA heart healthy seal of approval. * What a recent report from the Journal of Menopause found about eating more plant protein, including soy, and its effect on managing weight and reducing hot flash frequency. * Why Attessa Bradley left a 25 year career in natural foods to launch Standing Tall Foods at 48, and what it has actually been like building a company with her husband in midlife. * How to start adding soy back into your diet without overthinking it, from edamame and tofu to a one ounce roasted soybean snack you can keep in your car, bag, or desk. We talk about: 00:00 Meet Attessa Bradley, founder of Standing Tall Foods 04:00 Where the name Standing Tall Foods came from 08:00 What is Standing Tall Foods and why soy 12:00 Is soy bad for you? Debunking the breast cancer myth 16:00 What are phytoestrogens and how do they work 20:00 Why estrogen protects your heart, bones, and brain 24:00 What the new Journal of Menopause report on soy found 28:00 Starting a food company at 48 in a second act 32:00 What surprised her most about building a business in midlife 36:00 The power of community when you start over 40:00 Simple ways to add soy back into your day 44:00 Where to find Standing Tall Foods Connect with Attessa * Instagram: https://www.instagram.com/standingtallfoods/ [https://www.instagram.com/standingtallfoods/] * Facebook: https://www.facebook.com/profile.php?id=61584017549826 [https://www.facebook.com/profile.php?id=61584017549826] * Tiktok: https://www.tiktok.com/@standingtallfoods [https://www.tiktok.com/@standingtallfoods] * Website: https://standingtallfoods.com/ [https://standingtallfoods.com/] Connect with me * Instagram: https://www.instagram.com/kristinrcollins/ [https://www.instagram.com/kristinrcollins/] * YouTube: https://www.youtube.com/@kristin.collins [https://www.youtube.com/@kristin.collins] * Website: https://kristincollinshealthcoaching.com/ [https://kristincollinshealthcoaching.com/] #IsSoyBad #SoyForMenopause #Phytoestrogens #MenopauseNutrition #AntiDietCulture #MidlifeWomen #WomensHealth #HormoneHealth #BoneHealthWomen #PlantProteinForWomen #EatTheFuckingFood #SecondActAt50 #WomenFoundedBrand #StandingTallFoods #EdamameBenefits #NaturalFoodIndustry #EatTheFood #KristinCollins #AttessaBradley #MenopauseMyths
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