Step 2: Brand Research in the Age of AI

Customer Journey Explained in Under 2 Minutes

This is a clip from our first episode "Growth & Customer Journey Overview." Subribe on your favorite podcast app here: https://pod.link/1882068962 [https://pod.link/1882068962] Transcription: "In short, first let's break down what the difference is between a journey and a funnel. Marketing loves to talk about funnels, but a customer journey is the real path that people take from first hearing about your brand to buying and coming back again. Journey Versus Funnel These steps are Discovery - Brand Research, On-Site User Experience, Conversion Flow, and Follow-up. We're going to go into more detail about those five steps in a second. This path is not linear. Customers, just like you do, they bounce! They see an ad, maybe they click, maybe they don't. They come back and research you on Google, on Reddit, on YouTube, use Claude, Gemini, ChatGPT, whatever AI tool is out next week. And they come back weeks later, maybe, ready to decide to buy, or never. So that's why we analyze your entire customer journey, offsite and onsite, step by step, and after, I should say, and prioritize the top three quickest lifts for your business now. So then you can grow revenue from the same traffic, and by the same traffic, I mean, you don't have to increase ad spend at this point. And then once you have these things fixed, then you, boom! You scale the ads into a journey that's actually ready to buy. The key takeaway here is a customer journey is a confidence building system. If any step in this process creates doubt, the sale can slow down, it can pause for longer than you want, or poof! It vanishes. So what you're going to get from this guide is a plain English definition of customer journey, which we've just started to do, why it's not linear and why that's normal, and fast fixes that you can implement now with no additional ad spend required."

Step 2: Brand Research in the Age of AI

This is Step 2 of the customer journey: Brand Research.  Here is the hard truth: You might have a better website, and a significantly larger ad budget, but those advantages are invisible during the Brand Research step. We have invited Kevin Williams, a PMP-certified Project Manager at Coca-Cola and UPS, to illustrate the importance of this step, especially in the age of AI where your brand reputation is pulled from multiple platforms. Kevin describes his music obsession and his own "Turntable Rabbit Hole" journey while upgrading his stereo and how trust signals earn the sale. Deeper Dive: ⁠Brand Research: The Step That Decides Who Wins [https://ecomkarma.com/blogs/news/brand-research-the-step-that-decides-who-wins] Inobscruria Podcast [https://inobscuria.com/] Energize your eCommerce. We will help you grow profitably by improving your customer journey. Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up Visit ⁠eComKarma.com⁠ [https://ecomkarma.com] for more DIY guides or ⁠Book a Karma Call⁠ [https://ecomkarma.com/products/step-1-intention-the-karma-call].  Want to learn more? Check out our DIY guides at ⁠ecomkarma.com ⁠ [https://ecomkarma.com]or book a ⁠Karma Call⁠ [https://ecomkarma.com/products/step-1-intention-the-karma-call]. Let’s go. All music courtesy of ⁠Jesus Chrysler [https://open.spotify.com/artist/7dAgKDmnGhU2ZXwAJjAd9c?si=N58ty0FjQwWiOqfRC3hwaw]

Step 1: Discovery - Awareness Before the Search

Every brand has Discovery...and it rarely starts with search. Discovery works when you align timing (often seasonal), messaging (layered and simple), and channels (reinforcing the same story) to build memory and trust. Using Sunday [https://getsunday.com] as a real-life experience, you’ll learn how to create a Discovery sequence that turns “not ready yet” into “I’m ready—and you’re the brand I’m choosing.” 7 Discovery Moves (Referenced and explained on episode) * Show up before they’re searching. * Reinforce the message across channels. * Educate in layers, not one pitch. * Make the behavior change feel easy. * Sell outcomes, not just product specs. * Stay visible until their timing catches up. * Hand Discovery into research, conversion, and follow-up. Deeper Dive: Discovery - How People Find You Before They're Ready [https://ecomkarma.com/blogs/news/discovery-in-the-customer-journey-all-the-ways-people-find-you-and-what-to-fix] Energize your eCommerce. We will help you grow profitably by improving your customer journey. Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up Visit eComKarma.com [https://ecomkarma.com] for more DIY guides or Book a Karma Call [https://ecomkarma.com/products/step-1-intention-the-karma-call].  All music courtesy of ⁠Jesus Chrysler [https://open.spotify.com/artist/7dAgKDmnGhU2ZXwAJjAd9c?si=N58ty0FjQwWiOqfRC3hwaw]

eCom Karma - Growth & Customer Journey Overview

Welcome to Episode 1 of the eCom Karma Podcast! eCom Karma is an eCommerce Growth & Marketing Podcast. Spending on ads and not seeing results? We'll help you grow profitably by understanding and improving each step of ⁠your customer journey⁠ [https://ecomkarma.com/pages/whats-a-customer-journey]—whether you sell products, services, or both. Ep 1 of eCom Karma breaks down a customer journey vs. a funnel and why treating your online business like a funnel often stalls growth. If your brand is solid but sales, conversions, or booked services aren’t matching the effort you’re putting in, this episode gives you a clearer way to see what’s working, what’s leaking, and what to fix first. You’ll learn the 5 steps we use to scale profitably. Brand Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up Listen for a practical mindset shift that turns “more traffic” into better decisions and better results. Want to learn more? Check out our DIY guides at ecomkarma.com [https://ecomkarma.com]or book a Karma Call [https://ecomkarma.com/products/step-1-intention-the-karma-call]. Let’s go. All music courtesy of Jesus Chrysler [https://open.spotify.com/artist/7dAgKDmnGhU2ZXwAJjAd9c?si=N58ty0FjQwWiOqfRC3hwaw]