egg talks to
This special live episode was recorded at The Balmoral Hotel, where Kylie was joined on stage by LinkedIn expert Alicia Teltz for a high-energy, insight-packed conversation as part of our Women on Top Edinburgh series. Alicia – former Global Client Executive at LinkedIn and now founder of The Hype Department – brings a behind-the-scenes perspective on what actually works when it comes to building visibility, trust and real commercial results on the platform. From the moment the room filled with 120 women – founders, first-time networkers, long-time egg members and those just starting out – the tone was set. This wasn’t your typical networking event. It was open, honest, a little chaotic (in the best way) and full of genuine connection. Together, Kylie and Alicia break down the myths around LinkedIn growth and share practical, no-nonsense advice on how to show up, stand out and turn visibility into opportunity. Alicia shares how to: * Build a clear, compelling profile that explains what you do in seconds * Create content that builds trust (not just likes) * Avoid “salesy” posts that don’t convert * Use storytelling and expertise to create value-led content * Balance posting with meaningful engagement (the real growth driver) * Stay consistent without burning out or overcomplicating it * Use AI as a tool for ideas, not your voice * Show up confidently, even when it feels uncomfortable Her message is simple: visibility isn’t about hacks or quick wins. It’s about consistency, clarity and relationships. Also joining the conversation is Rachel Lawrence, who shares a refreshingly honest take on confidence, imposter feelings and what it really takes to put yourself out there. Her story is proof that a year can change everything when you decide to show up anyway. Expect practical takeaways, mindset shifts and that unmistakable egg energy throughout. If you’ve been meaning to “get serious” about LinkedIn, this episode will give you the clarity—and the push—you need to start.
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