Law Firm Marketing in the AI Era, with Conrad Saam

Run Your Firm. Build an Asset, with the Injury Board

Most law firms are run by great lawyers who've never been taught to run a business — and that gap shows. Mason Alley, Jess Spino [https://www.linkedin.com/in/jessspino/], and Carla Cornish [https://www.linkedin.com/in/carla-billeter] of the Injury Board [https://www.injuryboard.org/], a 25-year invite-only national network of plaintiff personal injury firms, join Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] and Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/] to share what separates firms that thrive from those that stall. They tackle the biggest operational challenges facing member firms, why treating your firm as a sellable asset changes how you run it, how private equity is circling the legal industry, what authentic marketing actually means for plaintiff lawyers, and how the Injury Board's working groups help every role in a firm — not just the attorneys — level up. Learn More and Connect ☑️ Mason Alley [https://www.linkedin.com/in/masonalley/] ☑️ https://www.injuryboard.org/about/Jess Spino [https://www.injuryboard.org/about/] | LinkedIn [https://www.linkedin.com/in/jessspino/] ☑️ https://www.injuryboard.org/about/Carla Cornish [https://www.injuryboard.org/about/] | LinkedIn [https://www.linkedin.com/in/carla-billeter] ☑️ https://www.injuryboard.org/Injury Board [https://www.injuryboard.org/] | https://www.linkedin.com/company/the-injury-boardLinkedIn [https://www.linkedin.com/company/the-injury-board] | https://www.instagram.com/injuryboard/Instagram [https://www.instagram.com/injuryboard/] | https://www.facebook.com/InjuryBoardFacebook [https://www.facebook.com/InjuryBoard] | https://www.youtube.com/@injuryboard8935YouTube [https://www.youtube.com/@injuryboard8935] ☑️ Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] | LinkedIn [https://www.linkedin.com/in/benjamingideon] | Facebook [https://www.facebook.com/brgideon/] | Instagram [https://www.instagram.com/brgideon/] ☑️ Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/] ☑️ Gideon Asen [https://www.gideonasen.com/] on LinkedIn [https://www.linkedin.com/company/gideonasen/] | Facebook [https://www.facebook.com/gideonasenllc/]| YouTube [https://www.youtube.com/channel/UCehQwho-60hVTvO7NGKDj5w] | Instagram [https://www.instagram.com/gideonasen/] | X [https://x.com/GideonAsenLLC] ☑️ Subscribe: Apple Podcasts [https://podcasts.apple.com/us/podcast/elawvate-build-grow-your-law-firm/id1811353529] | Spotify [https://open.spotify.com/show/2Op660D57viqMmAOTqROTl] | YouTube [https://www.youtube.com/playlist?list=PLxgN9RZyLAFTN8QIqISRQ2cZ73ODZbppr] Produced and Powered by LawPods [https://lawpods.com/] Sponsored by Supio [https://www.supio.com/], VisionSpark [https://visionsparksearch.com/], and 1% for the Planet [https://www.onepercentfortheplanet.org/].

Build vs. Buy: Insource/Outsource for Law Firms, with Ben Gideon and Jeff Wright

Every function in your law firm — from medical records retrieval to marketing to financial reporting — is either something you should own or something you should hand off, and getting that wrong can grind your practice to a halt. Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] and Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/] break down the strategic framework Gideon Asen [https://www.gideonasen.com/] has developed through years of trial and error: insource the work that defines your firm's value and builds competitive advantage; outsource the rest. Ben walks through three specific rules for what to outsource and two for what to keep in-house, from legal services and intake to finance and marketing. Jeff adds the operator's perspective on why fractional arrangements often fall short and why institutional knowledge is impossible to replicate from the outside. Learn More and Connect ☑️ Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] | LinkedIn [https://www.linkedin.com/in/benjamingideon] | Facebook [https://www.facebook.com/brgideon/] | Instagram [https://www.instagram.com/brgideon/] ☑️ Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/] ☑️ Gideon Asen [https://www.gideonasen.com/] on LinkedIn [https://www.linkedin.com/company/gideonasen/] | Facebook [https://www.facebook.com/gideonasenllc/]| YouTube [https://www.youtube.com/channel/UCehQwho-60hVTvO7NGKDj5w] | Instagram [https://www.instagram.com/gideonasen/] | X [https://x.com/GideonAsenLLC] ☑️ Subscribe: Apple Podcasts [https://podcasts.apple.com/us/podcast/elawvate-build-grow-your-law-firm/id1811353529] | Spotify [https://open.spotify.com/show/2Op660D57viqMmAOTqROTl] | YouTube [https://www.youtube.com/playlist?list=PLxgN9RZyLAFTN8QIqISRQ2cZ73ODZbppr] Produced and Powered by LawPods [https://lawpods.com/] Sponsored by Supio [https://www.supio.com/], VisionSpark [https://visionsparksearch.com/], and 1% for the Planet [https://www.onepercentfortheplanet.org/]

The Art of War for Law Firm Owners, with Ben Gideon and Jeff Wright

What would a 2,500-year-old military strategist say about growing a law firm? That's the lens Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/], founder of Gideon Asen, reaches for when he reads Sun Tzu. In this episode, Ben and Gideon Asen COO Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/] distill timeless principles from the writings of Sun Tzu and apply each one directly to law firm strategy. They explore how to win clients without costly head-on competition, why attacking a rival firm's weak intake systems beats fighting on their own turf, how to identify undefended market territory no one else is chasing, and why speed is a competitive advantage smaller firms can wield more effectively than large ones. Ancient wisdom, practical applications, real firm results. Learn More and Connect ☑️ Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] | LinkedIn [https://www.linkedin.com/in/benjamingideon] | Facebook [https://www.facebook.com/brgideon/] | Instagram [https://www.instagram.com/brgideon/] ☑️ Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/] ☑️ Gideon Asen [https://www.gideonasen.com/] on LinkedIn [https://www.linkedin.com/company/gideonasen/] | Facebook [https://www.facebook.com/gideonasenllc/]| YouTube [https://www.youtube.com/channel/UCehQwho-60hVTvO7NGKDj5w] | Instagram [https://www.instagram.com/gideonasen/] | X [https://x.com/GideonAsenLLC] ☑️ Subscribe: Apple Podcasts [https://podcasts.apple.com/us/podcast/elawvate-build-grow-your-law-firm/id1811353529] | Spotify [https://open.spotify.com/show/2Op660D57viqMmAOTqROTl] | YouTube [https://www.youtube.com/playlist?list=PLxgN9RZyLAFTN8QIqISRQ2cZ73ODZbppr] Produced and Powered by LawPods [https://lawpods.com/] Sponsored by Supio [https://www.supio.com/], VisionSpark [https://visionsparksearch.com/], and 1% for the Planet [https://www.onepercentfortheplanet.org/].

How to Build a High-Performance Legal Team: Recruiting, Hiring, Training, and Compensation

If you make a wrong hire, the cost to your firm is “almost immeasurable,” says Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/], Gideon Asen [https://www.gideonasen.com/]’s COO who is on the front lines of hiring. “It’s not just monetary. It’s the time. It’s the training. It’s everything else.” In this episode, Jeff and firm co-founder Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] share real stories from the trenches and lessons learned. Tune in to learn why half of the conversation with a potential hire has nothing to do with the resume, how they use AI and social media to target candidates, and what a personality assessment can reveal that an interview won’t. Learn More and Connect ☑️ Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] | LinkedIn [https://www.linkedin.com/in/benjamingideon] | Facebook [https://www.facebook.com/brgideon/] | Instagram [https://www.instagram.com/brgideon/] ☑️ Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/] ☑️ Gideon Asen [https://www.gideonasen.com/] on LinkedIn [https://www.linkedin.com/company/gideonasen/] | Facebook [https://www.facebook.com/gideonasenllc/]| YouTube [https://www.youtube.com/channel/UCehQwho-60hVTvO7NGKDj5w] | Instagram [https://www.instagram.com/gideonasen/] | X [https://x.com/GideonAsenLLC] ☑️ Subscribe: Apple Podcasts [https://podcasts.apple.com/us/podcast/elawvate-build-grow-your-law-firm/id1811353529] | Spotify [https://open.spotify.com/show/2Op660D57viqMmAOTqROTl] | YouTube [https://www.youtube.com/playlist?list=PLxgN9RZyLAFTN8QIqISRQ2cZ73ODZbppr] Produced and Powered by LawPods [https://lawpods.com/] Sponsored by Supio [https://www.supio.com/], VisionSpark [https://visionsparksearch.com/], and 1% for the Planet [https://www.onepercentfortheplanet.org/].

Law Firm Marketing in the AI Era, with Conrad Saam

The digital marketing landscape for law firms has never been more complex — or more full of opportunity. Conrad Saam [https://mockingbirdmarketing.com/about-us/conrad-saam/], owner and founder of Mockingbird Marketing [https://mockingbirdmarketing.com/], joins hosts Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] and Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/] to break down what's actually working in 2026. Conrad draws on nearly two decades of legal marketing expertise to map out how firms across practice areas should think about omnichannel strategy, the real role of AI in client acquisition, and how to use AI tools inside the firm — especially for intake management. Tune in for his message about how much time you need to spend on branding. Spoiler: Three months isn’t enough. Learn More and Connect ☑️ Conrad Saam [https://mockingbirdmarketing.com/about-us/conrad-saam/] | LinkedIn [https://www.linkedin.com/in/conradsaam/] ☑️ Mockingbird Marketing [https://mockingbirdmarketing.com/] on LinkedIn [https://www.linkedin.com/company/mockingbird-marketing] | Instagram [https://www.instagram.com/mockingbird.marketing/] | Facebook [https://www.facebook.com/Mockingbird.Marketing/] | X [https://x.com/MockingbirdMktg] | YouTube [https://www.youtube.com/@mockingbirdmarketing1884] ☑️ Ben Gideon [https://www.gideonasen.com/our-team/benjamin-gideon/] | LinkedIn [https://www.linkedin.com/in/benjamingideon] | Facebook [https://www.facebook.com/brgideon/] | Instagram [https://www.instagram.com/brgideon/] ☑️ Jeff Wright [https://www.gideonasen.com/our-team/jeffrey-wright/] ☑️ Gideon Asen [https://www.gideonasen.com/] on LinkedIn [https://www.linkedin.com/company/gideonasen/] | Facebook [https://www.facebook.com/gideonasenllc/]| YouTube [https://www.youtube.com/channel/UCehQwho-60hVTvO7NGKDj5w] | Instagram [https://www.instagram.com/gideonasen/] | X [https://x.com/GideonAsenLLC] ☑️ Subscribe: Apple Podcasts [https://podcasts.apple.com/us/podcast/elawvate-build-grow-your-law-firm/id1811353529] | Spotify [https://open.spotify.com/show/2Op660D57viqMmAOTqROTl] | YouTube [https://www.youtube.com/playlist?list=PLxgN9RZyLAFTN8QIqISRQ2cZ73ODZbppr] Produced and Powered by LawPods [https://lawpods.com/] Sponsored by Supio [https://www.supio.com/], VisionSpark [https://visionsparksearch.com/], and 1% for the Planet [https://www.onepercentfortheplanet.org/].