Estate Agency Leaders Podcast with Ian Preston
In this episode of Estate Agency Leaders Podcast, Luke Somerset, a leader in financial services innovation through his companies Finamply and Seedpath, discusses why technology—and specifically speed—is the ultimate competitive advantage for modern businesses. He shares how a relentless focus on rapid lead response can dramatically increase profitability, revealing that delaying a customer response by just four minutes can slash conversion rates by over 60%. Somerset emphasizes that the goal of AI is not to replace talented staff, but to bridge the gap between human expertise and the massive volume of opportunities that often fall through the cracks. The conversation dives deep into the transition from traditional, labour-intensive call centres to sophisticated, AI-driven SMS nurturing journeys. By focusing AI at the top of the funnel to handle repetitive, high-volume tasks, Somerset explains how businesses can double their productivity while simultaneously reducing overhead. Whether you are in estate agency or financial services, this episode provides a practical roadmap for leveraging technology to recapture lost leads and allow your team to focus on high-value, relationship-driven work.
14 episodios
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