Estheticians in Business
Signs You’re Undercharging (Even If You’re Scared to Raise Your Prices)
Descripción
Links and Resources: * Brilliance Prosperity Path [https://shop.brillianceadvancedbeautyeducation.com/pages/brilliance-prosperity-path]— Code: EIB for $50 off * GlossGenius [glossgenius.com/estheticiansinbusiness]— 50% off your first 2 months with code EIB * Follow Allyson on Instagram: @estheticianinbusiness * Learn more about coaching and the Booked Solid Bundle [https://allyson-steinberg-s-school.teachable.com/] * $100M Money Models by Alex Hormozi [https://amzn.to/4dolbXq] If you’re fully booked… exhausted… and still stressed about money, there’s a good chance you’re undercharging. In this episode of Estheticians in Business, Allyson breaks down the biggest signs your pricing may not actually support your life, your business, or your long-term goals. This conversation goes way deeper than “just raise your prices.” We’re talking about: * pricing mindset * confidence * positioning * retail * upgrades * sustainability * and why being busy does NOT automatically mean profitable If pricing conversations make you uncomfortable, this episode is for you. ✨ In This Episode, We Cover * The biggest signs you’re undercharging * Why being fully booked doesn’t always mean profitable * The mindset issues behind pricing fear * Why estheticians avoid money conversations * How to stop pricing based on your own wallet * The importance of positioning and perceived value * Why cheap pricing creates burnout * What to fix before raising your prices 🚨 Sign #1: You’re Fully Booked… But Still Financially Stressed If your schedule is packed but you still: * can’t breathe financially * struggle paying taxes * feel overwhelmed by overhead * constantly stress about money …your pricing may not actually support your life. Being busy is NOT the same thing as being profitable. 🚨 Sign #2: You Panic When Someone Questions Your Pricing If someone says: “That’s expensive” …and your stomach immediately drops… there’s a good chance you don’t fully believe in your pricing yet. This episode dives into: * confidence * value * positioning * benefit-to-cost ratio * trust and authority 🚨 Sign #3: You Avoid Money Conversations Examples: * avoiding retail recommendations * skipping upgrades * not rebooking confidently * feeling awkward suggesting services You cannot run a business while avoiding money conversations. Clients come to you because you’re the expert. Your job is to guide them. 🚨 Sign #4: Your Clients Rarely Say No If every single client immediately says yes to your pricing… you may actually be pricing too low. Not everyone is supposed to be an automatic yes. 🚨 Sign #5: You Compete on Price If your biggest selling point is being “cheaper”… that’s a dangerous business model. Cheap pricing often leads to: * burnout * low loyalty * overworking * needing too many clients 🚨 Sign #6: Your Service Doesn’t Match Your Effort If you’re providing: * long appointments * emotional energy * customization * education * aftercare support * treatment planning …but charging like you did years ago… you’re likely undercharging. 💡 Why Estheticians Undercharge Common reasons include: * fear of losing clients * imposter syndrome * people pleasing * comparing pricing to competitors * needing quick cash * lack of confidence One of the biggest reminders in this episode: “You’re pricing from fear instead of sustainability.” ✨ What To Do Instead1. Know Your Actual Numbers Look at: * taxes * overhead * subscriptions * product costs * unpaid admin time * profit margins * 2. Improve Your Experience Review: * consultations * atmosphere * follow-up * treatment plans * client journey * education * 3. Raise Prices Strategically Not emotionally. Examples: * gradual increases * simplifying your menu * increasing your average ticket * improving positioning 4. Stop Managing People’s Wallets Just because YOU wouldn’t buy it… doesn’t mean THEY wouldn’t. Clients are allowed to decide what they value. 📈 Real Client Example One coaching client went from: ✨ $125 average ticket → $194 average ticket What changed? * pricing * * upgrades * retail * treatment planning Same clients. Same schedule. More income. And if pricing is something you struggle with, DM Allyson on Instagram: @estheticianinbusiness 💛
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