Why Being Great at Esthetics Isn't Enough: The Business Skills Every Esthetician Needs

Email Marketing for Estheticians: How to Get Email Subscribers Before They Book

Resources Mentioned: Jen Goff's Done-For-You Email Marketing [https://jennifergoffxo.thrivecart.com/dfy/?affiliate=allysonsteinberg]<<< Jen Goff's Email Vault [https://jennifergoffxo.thrivecart.com/vault/?affiliate=allysonsteinberg]<<< Estheticians in Business Membership Waitlist [https://estheticiansinbusiness.kit.com/jointhewaitlist] <<< Think you need more clients before you start email marketing? Think again. In this Marketing Monday episode of Estheticians in Business, Allyson breaks down how estheticians can start building an email list before they're fully booked, why email marketing is one of the most overlooked client attraction tools, and how to stay connected with potential clients until they're ready to book. Inside this episode, you'll learn: * How to build an email list as a new esthetician * Why email marketing matters before you have clients * Simple ways to collect email addresses * What a lead magnet is and how to use one * How to stay top of mind with potential clients * Why email works differently than social media * How email can help increase bookings and retention We cover: * First-time client offers * Free add-ons * Skincare guides * Giveaway entries * Vendor event raffles * Building trust through consistent emails * How often to email your list * Why people need multiple touchpoints before booking One of the biggest takeaways: Your email list is not a reward you get after you're successful. It's one of the tools that helps get you there. This week's challenge: Create one simple reason for someone to join your email list. Ask yourself: "What would make my dream client say, 'Yep, I want that. Take my information'?" Then create a simple way for them to sign up. Resources Mentioned: Jen Goff's Done-For-You Email Marketing Systems [https://jennifergoffxo.thrivecart.com/dfy/?affiliate=allysonsteinberg], Email Vault Membership, templates, training, and free resources are linked in the show notes. 🎉 The Estheticians in Business Membership Waitlist is officially open. [https://estheticiansinbusiness.kit.com/jointhewaitlist] Join the waitlist through the link in the show notes to get first access, founding member opportunities, special pricing, and launch bonuses. Connect with Allyson: Instagram: @estheticiansinbusiness Facebook Group: Estheticians in Business [https://www.facebook.com/groups/estheticiansinbusiness]

Why Being Great at Esthetics Isn't Enough: The Business Skills Every Esthetician Needs

✨ Mentioned in this episode: • ⁠Estheticians in Business Facebook Group [https://www.facebook.com/groups/estheticiansinbusiness] ⁠ [https://www.facebook.com/groups/estheticiansinbusiness]• ⁠Estheticians in Business Membership Waitlist⁠ [https://estheticiansinbusiness.kit.com/jointhewaitlist] 🎙️ Why Being Great at Esthetics Isn't Enough In this episode of Estheticians in Business, Allyson dives into a hard truth that many solo estheticians eventually discover: being amazing at esthetics doesn't automatically create a successful business. You can have incredible treatment skills, endless certifications, and a passion for helping clients, but still struggle to stay booked. Why? Because esthetics and business are two completely different skill sets. Allyson shares her own experience as a solo esthetician and explains why learning how to market, communicate, and get visible was just as important as learning how to perform treatments. She also breaks down the common belief that "if I'm good enough, clients will find me" and why that mindset keeps so many talented estheticians stuck. Inside this episode, you'll learn: • Why some highly talented estheticians struggle to get clients • The difference between being a great provider and a great business owner • Why visibility is one of the most important skills you can develop • How communication impacts bookings, consultations, and client trust • Why saying "I do a little bit of everything" can confuse potential clients • The business skills every solo esthetician should learn • Why marketing is not manipulation • How to stop hiding behind certifications and start growing your business • What actually helps estheticians get booked consistently One of the biggest takeaways from this episode is that people cannot book with you if they don't know you exist. The most talented esthetician in town doesn't always win. The esthetician who knows how to communicate, market, and build trust often does. Marketing isn't about convincing people to buy something they don't need. Marketing is simply helping people understand who you help, what you do, and why they should care. When people understand that, they can decide if you're the right fit for them. If you've been investing heavily in esthetics education but still feel frustrated by inconsistent bookings, this episode will help you identify what might be missing and where to focus next. ✨ Mentioned in this episode: • Estheticians in Business Facebook Group [https://www.facebook.com/groups/estheticiansinbusiness] • Estheticians in Business Membership Waitlist [https://estheticiansinbusiness.kit.com/jointhewaitlist] The Estheticians in Business Membership is designed for solo estheticians who want support with marketing, pricing, client retention, visibility, business growth, and building a profitable business without burnout. 💛 Loved this episode? Follow the podcast, leave a review, and share it with another esthetician who needs to hear that being great at esthetics is only part of the equation.

How To Use Facebook To Get Clients | Facebook Marketing for Estheticians, Local Marketing & Beauty Business Growth

How To Use Facebook To Get Clients | Facebook Marketing for Estheticians, Local Marketing & Beauty Business Growth Connect with Allyson: Instagram: @estheticiansinbusiness Facebook Group: ⁠Estheticians in Business⁠ [https://www.facebook.com/groups/estheticiansinbusiness] ⁠Waitlist link for the membership <<<⁠ [https://estheticiansinbusiness.kit.com/jointhewaitlist] Think Facebook is dead? Think again. In this Marketing Monday episode of Estheticians in Business, Allyson breaks down how estheticians can use Facebook to get clients without spending money on ads. Learn how to use Facebook groups, community engagement, relationship marketing, and direct conversations to become the go-to esthetician in your area. Inside this episode, you'll learn: * how to use Facebook groups to attract clients * why community engagement works better than constant promotion * how to build relationships that lead to bookings * how to become the esthetician people recommend * how to use DMs naturally * why local marketing still works This episode is perfect for solo estheticians, beauty professionals, spa owners, lash artists, and wax specialists looking for more local clients. Plus, the Estheticians in Business Membership Waitlist is officially open! 🎉 If you're looking for ongoing support, business coaching, marketing training, accountability, and a community of estheticians who are building their businesses alongside you, join the waitlist now. Waitlist members will: * get first access when doors open * have the opportunity to become Founding Members * receive special founding member pricing * get access to exclusive launch bonuses and giveaways The Estheticians in Business Membership is expected to open at the end of June/beginning of July. Join the waitlist through the link in the show notes and be the first to know when enrollment opens. 💛 Connect with Allyson: Instagram: @estheticiansinbusiness Facebook Group: Estheticians in Business [https://www.facebook.com/groups/estheticiansinbusiness] Waitlist link for the membership <<< [https://estheticiansinbusiness.kit.com/jointhewaitlist] If this episode helped you, share it with another esthetician who wants more clients and stronger community connections. 🎙️💛

How to Get Clients 101: Visibility, Trust, and Conversations / Conversions

The Estheticians in Business Waitlist is OPEN!!! HERE IS THE LINK <<<< [https://estheticiansinbusiness.kit.com/jointhewaitlist] In this episode of Estheticians in Business, Allyson brings back an updated version of one of her very first podcast topics: how to get clients as an esthetician. Getting clients is not magic, luck, or some secret algorithm. It comes down to visibility, trust, conversations, and consistency. If you’re a solo esthetician struggling to get booked, this episode breaks down the three biggest reasons clients may not be coming in and what to do instead. Allyson talks about why most estheticians don’t actually have a “client problem.” Usually, people either don’t know you exist, don’t understand what you do, or don’t trust you yet. She breaks down the three things you need to get clients: visibility, a clear offer, and conversion. You’ll learn why relying on one marketing platform is leaving money on the table, why “customized facials” may not be clear enough, how to talk about who you help, and why you have to actually ask people to book. Allyson also explains the difference between traditional and non-traditional marketing, including referrals, networking, vendor events, Facebook groups, Instagram, email marketing, text marketing, Google Business Profile, and short-form video. The biggest takeaway: people cannot book with you if they don’t know you exist. Post consistently. Show up in your stories. Ask current clients for referrals. Follow up with old leads. Start conversations. Get involved in your local community. Look for vendor events, business partnerships, and places where your ideal clients already are. Don’t wait for your content, website, menu, or branding to be perfect before you start getting visible. Getting clients is not about doing one thing perfectly. It’s about doing the right things long enough for people to notice you, trust you, and choose you. Business is not magical. It’s mathematical. The more visibility, conversations, follow-up, and trust you create, the more opportunities you create for bookings. The Estheticians in Business Membership waitlist [https://estheticiansinbusiness.kit.com/jointhewaitlist]is officially open. Inside the membership, you’ll find community, live trainings, replay resources, guest experts, business education, marketing support, and practical help so you’re not constantly trying to figure everything out alone. Join the waitlist through the link in the show notes.

Why Your Marketing Isn’t Working (You’re Quitting Too Soon)

Why Your Marketing Isn’t Working (You’re Quitting Too Soon) | Esthetician Marketing, Business Consistency & Getting More Clients If you feel like your marketing isn’t working, this episode might be exactly what you need to hear. In this Marketing Monday episode of Estheticians in Business, Allyson shares why so many estheticians abandon marketing strategies before they have enough time to produce results. Whether it's social media, referrals, community networking, partnerships, or follow-up, most business growth comes from consistency—not quick wins. This episode is for: * solo estheticians * beauty professionals * new estheticians * spa owners * lash artists * wax specialists * anyone feeling frustrated with slow business growth Inside this episode, you'll learn: * why your marketing may not be the problem * how consistency creates momentum * why business growth takes longer than most people expect * how to stop jumping from strategy to strategy * what successful estheticians do differently * how to stay motivated when results feel slow * why visibility matters in business * how to build trust with potential clients Topics discussed in this episode: * esthetician marketing * how to get more clients * solo esthetician business growth * beauty business marketing * referral marketing * community marketing * networking for estheticians * social media consistency * business mindset * client retention * building a loyal clientele * marketing habits that work Allyson shares a real coaching example of helping an esthetician build referral relationships through local businesses like chiropractors, massage therapists, and healthcare providers. The lesson? Showing up once is not enough. Showing up consistently is what builds trust, relationships, and referrals. This episode also explores: * why people expect marketing to work too fast * how business growth is similar to fitness and habit building * why one social media post won't change your business * how small actions compound over time * why consistency beats motivation * how to stay visible even when engagement feels low One of the biggest takeaways from this episode: The problem is not always your marketing. Sometimes it's the timeline you're expecting. Whether you're posting on Instagram, following up with clients, building referral partnerships, attending networking events, or asking for referrals, success comes from doing the simple things long enough for them to work. Key reminders: * Every post is a repetition. * Every follow-up is a repetition. * Every referral ask is a repetition. * Every conversation is a repetition. * Every week you stay visible builds trust. Business is built through repetition, not perfection. This week’s challenge: Instead of looking for a new marketing strategy, choose one thing you've been inconsistent with and commit to doing it consistently. Maybe that's: * posting content * following up * asking for referrals * networking * building community partnerships * showing up on social media Pick one thing and stick with it long enough to see results. Connect with Allyson: Instagram: @estheticiansinbusiness Facebook Group: Estheticians in Business [https://www.facebook.com/groups/estheticiansinbusiness] If this episode helped you, share it with another esthetician who needs a reminder that success comes from showing up again and again 💛