Everything is Ideology: a Cultural Studies Podcast
patreon.com/everythingisideology [https://patreon.com/everythingisideology] buymeacoffee.com/everythingisideology. [https://buymeacoffee.com/everythingisideology.] Show notes: In this episode, I sit down with Emily Contois to discuss her recently published article, “Fueling Masculinity: How Ads for Plant-Based Burgers and Electric Trucks Reinforce Gender Norms and Resist Sustainable Imaginaries.” We explore the politics of food, masculinity, consumer culture, and advertising. Drawing on her work in food studies, media studies, and public health, Contois examines how everyday objects—from Impossible Burgers to Ford F-150s—become powerful cultural symbols through which ideas about gender, identity, expertise, and citizenship are constructed and contested. Together, we discuss the hidden ideologies embedded in food marketing, the relationship between meat consumption and hegemonic masculinity, the rise of alternative proteins, the gendered history of dieting, and the surprising parallels between the advertising of electric vehicles and plant-based meat. Along the way, we explore concepts such as petromasculinity, food anxiety, and carno-nostalgia, as well as the ways advertising simultaneously reflects and shapes our collective visions of the future. Biograhpy: Emily Contois researches media within consumer culture, focusing on how identities are formed at the vital intersection of food, the body, and ideas about health. She is the author of Diners, Dudes, and Diets: How Gender and Power Collide in Food Media and Culture (University of North Carolina Press, 2020) and co-editor of Food Instagram: Identity, Influence, and Negotiation (University of Illinois Press, 2022). A richly interdisciplinary scholar, her academic work has been published in Advertising & Society Quarterly, American Studies, Feminist Media Studies, Gastronomica, and Fat Studies, among others. She has also written for NBC News, Jezebel, and Nursing Clio; been interviewed on podcasts, such as The Sporkful, Gastropod, and Good Food; and appeared on CBS This Morning and Ugly Delicious on Netflix. She is Associate Professor of Media Studies at the University of Tulsa, where she also serves as Faculty in Residence. She holds a PhD and an MA in American Studies from Brown University, an MLA in Gastronomy from Boston University, and an MPH focused in Public Health Nutrition from the University of California, Berkeley.
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