The Ghost That Built an Empire with J Schwan

Finding Purpose Through Grief with Brian Floriani

What do you do with the hole left behind when someone you love dies? Brian Floriani planted a seed in it. Brian is the founder of Bernie's Book Bank, a literacy nonprofit he named after his father Bernie who passed away in 2005 on the same day as his Grandma. Brian delivered two eulogies in one day, and it left him thinking about what his own eulogy might say one day and what that meant about his purpose and how he lived his life.  What started as a dream to make books and literacy more accessible has grown into a metro-scale children's book bank model now serving 315,000 children across Chicago, Milwaukee, and the Florida Suncoast.. To date, Bernie’s Book Bank has placed 31 million books into the homes of under-resourced children. The goal: 20 million children served annually by 2045. Brian is also the founder of Buku Branded, a social enterprise that uses branded products to fund literacy work, giving 100% of profits to literacy causes across the country. Brian’s perspective on finding purpose and how to carry a massive mission without letting it carry you is one I believe every leader needs to hear. In this episode, we explore: - How losing his father and grandmother on the same day in 2005 redirected his entire life - Why eulogies aren't about success, they're about significance, and the three questions Brian asked himself that changed everything - The dark side of chasing legacy when identity gets tangled up in the mission - How Brian navigated stepping back from leading the organization he founded - His brother Little Bernie's final words before choosing to end his life on a ventilator, and what they reveal about the only real choice any of us have Connect with Brian: - LinkedIn: linkedin.com/in/brianfloriani - Website: berniesbookbank.org Connect with me, Clay: - Website: https://15sixty.com/ - LinkedIn: linkedin.com/in/claystelzer [http://linkedin.com/in/claystelzer] 🎵 Music License: CMUVN6N0WHFMBOOL

Butter, Bullshit, and Building a Billion-Dollar Brand with Lindsay Brady

What does it actually take to go from chasing titles at a publicly traded company to leading one of the most beloved food brands in the world, and feeling truly happy and fulfilled? In this episode of Fearful Giants, Clay Stelzer sits down with Lindsay Brady, President of Ornua Foods North America, the company behind Kerrygold butter and cheese. Lindsay has spent more than two decades building and leading major food brands at ConAgra, Campbell Soup, Tyson Foods, General Mills, and Heinz. Before Ornua, she led a billion-dollar portfolio at ConAgra. Today, she's guiding Kerrygold through its next bold chapter of growth, and calling this the happiest and healthiest chapter of her life. In this episode we explore: → How winning became a fear-based pattern, and what it cost her before she noticed → The mentor relationship that changed everything (and why the 7 Habits hit differently at 35) → What it took to go from intense competitor to leader who leads with empathy and abundance → Why purpose is what gets you out of bed on a Wednesday when your body says no → The systems, rituals, and mindset shifts that got her to happy and healthy Connect with Lindsay Brady: → LinkedIn: https://www.linkedin.com/in/lindsayobrady/ [https://www.linkedin.com/in/lindsayobrady/] Connect with Clay:  → Website: https://15sixty.com/ [https://15sixty.com/]  → LinkedIn: linkedin.com/in/claystelzer [http://linkedin.com/in/claystelzer]    Resources Mentioned: → The 7 Habits of Highly Effective People by Stephen Covey [https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/B0006IU4C0] → Ornua Foods [https://www.ornua.com/] → Kerrygold [https://www.kerrygoldusa.com/]  🎵 Music License: CMUVN6N0WHFMBOOL

The Two-Part Recipe Every Fulfilled CEO I Know Is Living

The happiest, most fulfilled leaders I meet all have two things in common and once you see the pattern, you can't unsee it. In this solo episode of Fearful Giants, Clay Stelzer breaks down what he calls "the recipe" - a two-part formula he keeps noticing in CEOs and leaders who are deeply grounded in their work and their lives. He shares the personal story of losing two major clients in three weeks early in his coaching career, the scarcity spiral that followed, and the unexpected practice that pulled him out of it. In this episode we explore: * The two ingredients every fulfilled leader has in common * Why Gay Hendricks' "zone of genius" matters more than zone of excellence, and how to tell which one you're operating in * Helping someone the way you needed to be helped, and why it's such a powerful antidote to a scarcity mindset * A practical recipe for getting out of a rut - useful whether you're a CEO, a founder, or just a human having a rough week * Why "the world shows up when you show up" isn't woo - it's a real practice If this episode resonates, share it with a leader who could use a reset. And don't forget to hit follow or subscribe wherever you're listening for more honest conversations about the human side of leadership. Connect with Clay:  Website: https://15sixty.com/  LinkedIn: linkedin.com/in/claystelzer [http://linkedin.com/in/claystelzer]  🎵 Music License: CMUVN6N0WHFMBOOL

From Safety Patrol to Chief Outsider: Excellence, Identity, and Letting Go with Janell Pittman

For a lot of high achievers, the hardest part isn’t success. It’s figuring out who you are without it. In this episode of Fearful Giants, Clay Stelzer sits down with Janell Pittman, a marketing and transformation leader who spent decades driving growth at some of the most recognized organizations in the country. After serving as Chief Marketing and Digital Strategy Officer at MercyOne - a 230-location, 18,000-colleague health system, and VP and General Manager at Meredith Corporation, supporting brands like AllRecipes, Martha Stewart, and Better Homes & Gardens, Janell made a deliberate pivot to fractional executive work with Chief Outsiders, where she now partners with mid-size company CEOs to build data-backed growth strategies. In this episode we explore: * Why excellence that starts as fun can become a fear-based trap, and how to tell the difference * What it really takes to lead culture change across 18,000 people without imposing it from the top * The terrifying decision to take a career break and intentionally not be busy * How Janell shed a decades-old identity tied to titles, achievement, and busyness,  and what she found on the other side * Why "the process is more important than the outcome" changed how she thinks about every major initiative If this conversation resonates, share it with a leader who's running hard and hasn't stopped to ask what they're actually running toward. And follow or subscribe wherever you listen for more honest conversations about the human side of leadership. Connect with Janell Pittman:  * LinkedIn: https://www.linkedin.com/in/janellpittman/ [https://www.linkedin.com/in/janellpittman/] * Website: https://www.chiefoutsiders.com [https://www.chiefoutsiders.com] Connect with Clay:  * Website: https://15sixty.com/ [https://15sixty.com/]  * LinkedIn: linkedin.com/in/claystelzer [http://linkedin.com/in/claystelzer]   Resources Mentioned:  * Excellence Through Leadership Conference (University of Missouri)  * Chief Outsiders (chiefoutsiders.com) 🎵 Music License: CMUVN6N0WHFMBOOL

The Power in Questioning Your Role and Your Identity with Ashley Murphy

Building something that lasts is supposed to feel like winning. Nobody warns you about the fear that comes with it. In this episode of Fearful Giants, Clay sits down with Ashley Murphy, co-founder and CEO of Neat Method - the company that pioneered professional home organization as a scalable franchise business. Ashley started Neat Method in 2010 after discovering, while working as an in-home personal trainer, that a well-organized living space could transform the overall wellbeing of her clients. What started as a vision for the "Neat Life" grew into the largest organizing network in North America - nearly 100 locations, a full product line launched in 2020, and a brand that serves everyone from busy families to celebrities to politicians to at least one confirmed CIA operative. She did the thing. She built a business, and she built it big, but somewhere along the way it got scary. Not the building part - the leading part. The enforcing-the-rules part. The what-if-I'm-the-ceiling part. The who-am-I-if-this-isn't-mine-to-run part. Ashley says out loud what most founders only think: maybe the person steering the ship is holding it back, and she says it not from defeat but from the kind of honest, clear-eyed courage that makes great leaders worth listening to. What You'll Hear: * When love for a business can start to get in the way of its growth * The fear underneath being "bad cop" with her franchise owners * What it actually feels like to ask yourself if you're the ceiling of your own company * How Ashley is learning to separate her identity from the brand she's spent her whole adult life building * Her craziest home organization stories (hint: it involves guns, passports, and the CIA. Yes, really.)  When leaders get this honest, it changes something - for them and for everyone watching. Connect with Ashley Murphy: * Website: https://www.neatmethod.com [https://www.neatmethod.com] * Instagram: https://www.instagram.com/neatmethod [https://www.instagram.com/neatmethod]  Connect with Clay Stelzer:  * Website: https://15sixty.com/ [https://15sixty.com/]  * LinkedIn: linkedin.com/in/claystelzer [http://linkedin.com/in/claystelzer]  Resources Mentioned: * Neat Method: www.neatmethod.com [http://www.neatmethod.com]  🎵 Music License: CMUVN6N0WHFMBOOL