Financial Advisors Want To Know Podcast
Financial Advisors Want to Know: Are You Getting the Most Out of Your Newsletter? | Ep. 105 with Tiffany Silverberg and Jimmy Lim from Out & About Communications Welcome to the Financial Advisors Want to Know Podcast, I’m Catherine Tindall a CPA with Dominion where our focus is helping financial advisors navigate income tax planning and compliance for their firms. In this episode of Financial Advisors Want to Know, I sat down with Tiffany Silverberg and Jimmy Lim from Out & About Communications to discuss one of the most effective yet underutilized marketing tools for advisors: newsletters. We talked about how newsletters help advisors stay top of mind with prospects and clients, build trust over time, and create a scalable way to deliver value. We also explored newsletter strategy, content creation, engagement metrics, and practical ways advisors can turn newsletters into a meaningful part of their marketing ecosystem. Key Takeaways: Newsletters are a trust-building tool. Regular communication helps advisors stay top of mind and build credibility with prospects long before they're ready to make a decision. Start with a clear purpose. The best newsletters are built around a specific audience and a clear promise of value, rather than simply sending updates for the sake of sending them. Personal content drives engagement. Market commentary is valuable, but content that showcases the advisor, team, and firm personality often generates some of the strongest engagement. Measure performance and adjust. Open rates, click rates, and website traffic can provide valuable insights into what content resonates most with your audience. Consistency matters more than perfection. A simple, repeatable process and content calendar make it easier to maintain a newsletter that delivers value over the long term. Connect with Tiffany: https://www.linkedin.com/in/tiffanysilverberg/ Connect with Jimmy: https://www.linkedin.com/in/jimmylsh/ Check out Out & About Communications: https://www.outandaboutcommunications.com/ Connect with Catherine: https://www.linkedin.com/in/ctindallcpa/ Sign-up for our newsletter: https://dominion-enterprise-services.kit.com/9944b047d9 Contact Catherine's Team: admin@dominiones.com Looking for a more holistic relationship with your taxes? Book 15 minutes to have a coffee chat with Catherine to see if you could be doing more: https://calendly.com/ctindall/podcast-getting-to-know-you [https://calendly.com/ctindall/podcast-getting-to-know-you] Sign-up for our newsletter for the only tax update you’ll need to read and future episodes here and how to get in touch with Catherine: https://dominion-enterprise-services.ck.page/9944b047d9 [https://dominion-enterprise-services.ck.page/9944b047d9] Visit us at DominionEs.com [https://dominiones.com/] Connect with Catherine on LinkedIn [https://www.linkedin.com/in/ctindallcpa/]
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