Fishing For a Living
One of the biggest swimbait brands in the world didn’t start in a shop, a factory, or with a business plan. It started with a piece of firewood. In this episode of Fishing For a Living, I go fishing with Kevin Brightwell, founder of KGB Swimbaits, to uncover the real story behind one of the most respected names in the swimbait world—a story that most people have never heard. Before KGB was known for giant bass, cult-favorite baits, and industry respect, Kevin was cutting cedar for firewood, missing swimbait fishing, and decided—almost on a whim—to carve his first bait by hand. That decision set off a chain reaction of obsession, rejection, sacrifice, and belief that eventually turned into a brand recognized across the fishing industry. In this conversation, Kevin opens up about: * Making his very first swimbait from a piece of wood * Fishing for weeks without a bite — and why he refused to quit (Hint: the payoff was his 15lb+ PB) * Getting kicked out of parts of the swimbait world * Having to choose between firewood and bait making * Why originality matters more than fitting in * Unreleased KGB baits, projects, and ideas you won’t see anywhere else * And what it actually costs to turn fishing into a living This episode isn’t about hype or shortcuts. It’s about obsession, risk, and the uncomfortable decisions nobody talks about when chasing a dream. Fishing For a Living is a podcast about anglers, builders, creators, and business owners who found a way to turn passion into purpose—without gatekeeping, without sugarcoating, and without pretending it’s easy. If you’ve ever thought about making your own bait, building your own brand, or taking fishing further than a hobby… this one’s for you.
23 episodios
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