For Badass Entrepreneurs ONLY!

Cold Email Isn’t Dead, You’re Just Doing It Wrong - Adam Rosen

39 min · 26 de feb de 2026
Portada del episodio Cold Email Isn’t Dead, You’re Just Doing It Wrong - Adam Rosen

Descripción

In this episode of For Badass Entrepreneurs ONLY!, Dan Gordon sits down with Adam Rosen, founder of Email Outreach Company, to break down what actually works in cold email today. Adam explains why “cold email doesn’t work” unless you do the fundamentals correctly, and what A-through-Z really means in a world where Google, Yahoo, and Microsoft are tightening inbox rules. You’ll learn the biggest cold email mistakes, why links in first emails hurt deliverability, and how “spin tax” keeps outreach from looking like spam. Adam also shares a simple framework for high-converting copy, the surprising subject line that performs best, and a clever PS strategy that boosts replies while doing good in the world. If you want more meetings, better reply rates, and a cleaner approach to outreach, this episode is packed with practical, real-world guidance. Five Badass Q&As Q1: Is cold email dead? A1: Cold email doesn’t work if you don’t know what you’re doing. But if you do the full setup properly, it can still deliver strong results today. Q2: What are the biggest mistakes people make with cold email? A2: Sending from a main domain, writing long emails with links, skipping personalization, using low-quality lists that bounce, and not using spin tax are common deal-breakers. Q3: What is “spin tax” and why does it matter now? A3: Spin tax randomizes parts of an email so each message looks slightly different, improving inbox placement. It’s now a must-have because providers are filtering mass emails more aggressively. Q4: Should you include a link in the first cold email? A4: No. Links increase spam risk. The better move is to ask a simple question first, then send the link after they reply. Q5: What are the three essentials to run a successful cold email campaign? A5: Solid infrastructure, a clear ideal customer and accurate lists, and high-converting copy that earns replies and meetings. Five Badass Quotes “Cold email does not work. And you’re right, if you don’t know what you’re doing.” “If you don’t do A through Z right, you don’t stand a chance.” “Once they reply, the walls are down. You’re in the safe zone.” “AI is only as powerful and effective as the input you provide.” “Perseverance and spirit have done wonders in all ages.” Five Badass Takeaways Cold email still works, but only with the right infrastructure and deliverability setup. Short, simple emails outperform long emails, especially when you avoid links early. Spin tax can protect inbox placement by making every email feel unique. High-converting copy follows a clear structure: purpose, problem, solution, proof, and a simple CTA. Replies matter for domain health, and creative PS strategies can increase replies dramatically. Contact Info Text GAP to 213.409.8366 for a free copy of the book Jumping the Gap. LinkedIn: https://www.linkedin.com/in/coachdangordon Website: https://dangordonenterprise.com For more badass episodes, check us out at For Badass Entrepreneurs ONLY! https://dangordonenterprise.com/badass Chapters 00:00 Cold email “doesn’t work” and why 01:05 Adam’s intro and what Email Outreach Company does 03:05 Why cold email still works today 05:10 Top cold email mistakes to avoid 07:05 Spin tax explained in plain English 10:05 Links, spam triggers, and the best first email approach 14:10 Infrastructure: domains, inbox limits, and scaling outreach 17:30 High-converting copy and why generic AI emails fail 20:05 The best-performing subject line (and why it works) 24:10 The PS strategy that boosts replies and domain health 27:20 Adam’s business, trust, and guarantees 30:15 Entrepreneurship struggles, resilience, and belief 35:10 How to reach Adam and Email Outreach Company 37:25 Final 3-step checklist for cold email success 39:00 Dan’s GAP book outro and CTA

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64 episodios

episode Uncovering the Greater Version of Yourself - Coach Dan Gordon artwork

Uncovering the Greater Version of Yourself - Coach Dan Gordon

In this special episode of For Badass Entrepreneurs ONLY!, Coach Dan Gordon visits the Titans of Foodservice Podcast with Podcaster Nick Portillo. Coach Dan shares stories about helping entrepreneurs break free from self-imposed limitations. Dan shares his philosophy that everyone has unique strengths, and it's not just about being reasonable but also about being attractive. He discusses his journey from a shy kid to a transformative leader, the importance of genuine curiosity in others, and how entrepreneurs can unlock their hidden potential. Take advantage of Dan's insights on building authentic relationships, enhancing your brand, and achieving tremendous success. Tune in for actionable tips and inspiring stories! Five Badass Q&As Q1: If you could have dinner with any one person, historical or alive, who would it be and why? A1: It has to be Dr. King, Dr. Martin Luther King. He kicked off my interest in high achievers and what makes them work. Q2: Where must someone eat if they visit Crestline? Where do you live? A2: There's a place called The Stockade, a groovy little bar with excellent hamburgers. Q3: How can introverts in sales professions break through their reserved nature? A3: Focus on being interested in the other person. Ask genuine questions and make them feel valued. Q4: What advice would you give someone trying to be more attractive? A4: Be genuinely interested in others. Your curiosity about them will make you appear more attractive. Q5: How can entrepreneurs overcome self-imposed limitations? A5: Challenging themselves, stepping out of their comfort zones, and shattering illusions about what they cannot achieve. Five Badass Quotes 1. The most essential thing in our culture is to be interesting. 2. Everybody's interesting. It's about challenging yourself and stepping out of your comfort zone. 3. The best way to be interesting is to be ultimately interested in someone else. 4. Selling is listening. If you don't listen well, you can't sell well. 5. There's a more fantastic version of you inside of you. Start stepping on the landmines and discover how badass you are. Five Badass Takeaways 1. Being attractive is as important as being good at your work. 2. Genuine curiosity about others can significantly boost personal and professional relationships. 3. Overcoming self-imposed limitations requires challenging yourself and stepping out of your comfort zone. 4. Effective selling involves listening and showing genuine interest in the other person. 5. Transforming into a more fantastic version of yourself involves facing your fears and stepping into discomfort. Contact Info LinkedIn: Search for Coach Dan Gordon Text HELP to 213.409.8366 for a no-cost consultation Website: https://dangordonenterprise.com Chapters 00:08  Introduction and Welcome 01:15  Fiery Five Food Service Questions 05:31  Background and Business Philosophy 07:12  How to Be Interesting 13:41  Advice for Introverts in Sales 16:59  Building Authentic Relationships 20:49  Viewing Through Customer's Eyes 24:31  Tools for Increasing Performance and Reducing Stress 26:24  Final Thoughts and Encouragement 27:29  Contact Information For more badass episodes, check us out at For Badass Entrepreneurs ONLY! https://dangordonenterprise.com/badass

11 de jun de 202626 min
episode Overcoming ADHD & Dyslexia to Break World Records - Dave Farrow artwork

Overcoming ADHD & Dyslexia to Break World Records - Dave Farrow

Join Coach Dan Gordon as he interviews Dave Farrow, a twice Guinness World Record holder for memory, who turned his exceptional skills into a multimillion-dollar PR agency. Dave shares his journey from overcoming ADHD and dyslexia to winning $50,000 on Fox's Superhuman. Discover how Dave leveraged his memory techniques to gain massive media attention and build a successful business. This episode is packed with insights on saying yes, focusing on self-improvement, and finding opportunities in adversity. Tune in to learn from a true badass entrepreneur! Five Badass Q&As Q1: What motivated you to turn your memory skills into a business? A1: After improving my own grades and then assisting fellow students, I realized my memory techniques could help others, which sparked the idea to create educational products and a business around them. Q2: How did you use media attention to grow your PR agency? A2: I used my Guinness World Records to gain massive media attention, appearing in over 2000 media interviews, which helped me understand how to leverage publicity to grow a business. Q3: Can you explain the concept of posttraumatic stress benefit (PTSB? A3: PTSB is when individuals turn their trauma into a drive for success. For me, overcoming medical trauma and learning challenges fueled my ambition to achieve big goals like breaking world records. Q4: What is your key strategy for getting clients on significant media platforms? A4: We use data to identify trending topics and pitch our clients as experts, ensuring the media sees the value in featuring them. Q5: How did you handle the pressure on the show Superhuman? A5: I focused on disassociating from the stress, seeing myself as a small part of a larger universe, which helped me stay calm and perform well under pressure. Five Badass Quotes 1. I taught people how to go from struggling to excelling in their classes. 2. You must find that crazy; that is a good crazy. 3. Focus on acquiring skills and abilities more than acquiring stuff. 4. Everybody always envies the result but needs psychology to get there. 5. The more you focus on something bigger than yourself, the more attractive you become. Five Badass Takeaways 1. Success often comes from overcoming personal challenges. 2. Leveraging media attention can significantly boost business growth. 3. Focus on self-improvement and skill acquisition. 4. Say yes to opportunities and follow your curiosity. 5. Use data to identify and capitalize on trends. Contact Info Website: http://farrowcommunications.com Book: Brain Hacker on Amazon: https://a.co/d/8Qv8Xvk LinkedIn: https://www.linkedin.com/in/davefarrowmemory Chapters 0:00  Introduction 5:20  Meet Dave Farrow 8:25  Memory Techniques and ADHD 12:11  Overcoming Childhood Challenges 17:59  Entrepreneurial Journey 20:25  PR Strategies 26:04  What Sets Farrow Communications Apart 34:00  Winning on Superhuman 43:22  Memory Techniques in Action 50:19  Future Plans For more badass episodes, check us out at For Badass Entrepreneurs ONLY! https://dangordonenterprise.com/badass

13 de may de 202646 min
episode The Way to Wealth Financial Management - Scott Ford artwork

The Way to Wealth Financial Management - Scott Ford

In this episode of For Badass Entrepreneurs ONLY!, Coach Dan Gordon sits down with Scott Ford, a New York Times bestselling author and financial advisor. Scott shares his journey from performing magic at restaurants to becoming a leading expert in wealth management. Discover why many entrepreneurs struggle with money and learn actionable steps to simplify and master your finances. Scott's unique approach, the Way to Wealth, focuses on creating a solid financial foundation and investing wisely. Tune in for an insightful discussion that will change how you handle money in your business. Five Badass Q&As Q1: Why do entrepreneurs often struggle with managing money? A1: Entrepreneurs focus on their trade, neglecting financial management due to lack of education and complexity. Q2: What is the first step in improving financial management for entrepreneurs? A2: Invest in yourself by educating yourself on money management through books, courses, and podcasts. Q3: How does Scott Ford define true wealth? A3: True wealth is well-being, which includes being physically, emotionally, and spiritually healthy, not just financially free. Q4: What is Scott Ford’s advice for creating financial security? A4: Start by plugging financial leaks and creating a capital war chest that provides liquidity and control. Q5: How can entrepreneurs better protect their assets and optimize taxation? A5: Choose the proper business structure, such as LLC or C Corp, and manage income distribution to reduce tax liabilities. Five Badass Quotes 1. Invest in yourself; it's your best investment. 2. True wealth is well-being, not just financial freedom. 3. Plugging leaks and creating capital are keys to financial security. 4. The best investment an entrepreneur can make is in their own business. 5. Create a financial foundation that provides cash flow and control. Five Badass Takeaways 1. Entrepreneurs should educate themselves on money management. 2. Investing in yourself and your business are top priorities. 3. Create a solid financial foundation with proper asset protection and tax planning. 4. Maintain a liquid capital war chest for financial opportunities. 5. True wealth includes physical, emotional, and spiritual well-being. Contact Info Website: http://theway2wealth.com Text: WAY2WEALTH to 213.409.8366 for a white paper on All Seasons Investing. Chapters 0:00 Introduction 1:20 Scott Ford's Journey 7:30 Why Entrepreneurs Struggle with Money 14:00 The Way to Wealth Approach 21:40 Investing in Yourself and Your Business 29:10 Creating Financial Security 36:50 Protecting Assets and Optimizing Taxation 44:00 Emotional Intelligence and Wealth 49:00 Contact Information and Closing Remarks For more badass episodes, check us out at For Badass Entrepreneurs ONLY!  https://dangordonenterprise.com/badass

22 de abr de 202628 min
episode Turning LeaderSh*T Into Leadership - Dan Tocchini artwork

Turning LeaderSh*T Into Leadership - Dan Tocchini

Join us in this riveting episode of For Badass Entrepreneurs ONLY! with leadership expert Dan Tocchini. With 35 years of experience, Dan has transformed teams at Virgin Hyperloop, ESPN, Microsoft, and more. In this episode, Dan shares his insights on turning leader sh*t into authentic leadership, the importance of curiosity, and the art of sound argumentation. Discover how to manage internal states, create effective teams, and address challenges head-on. Dan’s wisdom and practical advice will empower you to become a better leader and transform your business. Don't miss this chance to learn from one of the best in the field! Five Badass Q&As Q1: What is the biggest mistake most leaders make? A1: The biggest mistake is thinking they must have all the answers. This leads to defensiveness and a lack of curiosity, hindering team collaboration and problem solving. Q2: How can leaders show up curious in meetings? A2: Showing up curiosity means having a clear agenda but being open to how it will be executed. It involves valuing team input and being eager to explore different perspectives and solutions. Q3: How do you identify if you are contributing to a problem in your company? A3: If a problem is chronic, it’s a sign you might be contributing to it. Reflect on how your actions or attitudes might sustain the issue and be open to making necessary changes. Q4: How do you distinguish between a good and bad argument? A4: A good argument is cooperative, focused on shared outcomes, and persuasive through logical reasoning. A lousy argument lacks engagement and is often defensive or manipulative. Q5: What is the importance of having difficult conversations? A5: Difficult conversations are essential to prevent small issues from escalating and ensure everyone is aligned with the mission. They foster trust and transparency within the team. Five Badass Quotes 1. A leader with a vision cannot be held hostage by circumstance or history. 2. Curiosity in leadership means being open to how goals will be executed. 3. Good argumentation is the art of mastering practical reasoning. 4. If you keep getting what you say you don’t want, you might be settling. 5. The best conversations are often the ones you don't want to have. Five Badass Takeaways 1. Leaders don’t need all the answers; they need curiosity. 2. Difficult conversations are crucial for team alignment and growth. 3. Good arguments are about practical reasoning and shared goals. 4. Chronic issues often indicate a leader’s contribution to the problem. 5. Effective leadership includes managing one’s internal state and impact. Contact Info Website: https://takenewground.com Instagram: @dan_tocchini Chapters 00:00  Introduction 03:19  Guest Introduction: Dan Tocchini 05:07  Biggest Mistakes Leaders Make 06:41  Importance of Curiosity 08:48  Creating Difficult Situations 10:32  Argumentation in Leadership 14:36  Groundwork for Great Teams 18:08  Identifying and Solving Problems 26:14  Perception vs. Perspective 30:18  Problems in Big Companies 37:45  Journey to Good Leadership 48:02  Introduction to Maven AI 52:37  Achieving Team Alignment 54:17  Responsibility and Accountability For more badass episodes, check us out at For Badass Entrepreneurs ONLY! https://dangordonenterprise.com/badass.

23 de mar de 202650 min
episode Cold Email Isn’t Dead, You’re Just Doing It Wrong - Adam Rosen artwork

Cold Email Isn’t Dead, You’re Just Doing It Wrong - Adam Rosen

In this episode of For Badass Entrepreneurs ONLY!, Dan Gordon sits down with Adam Rosen, founder of Email Outreach Company, to break down what actually works in cold email today. Adam explains why “cold email doesn’t work” unless you do the fundamentals correctly, and what A-through-Z really means in a world where Google, Yahoo, and Microsoft are tightening inbox rules. You’ll learn the biggest cold email mistakes, why links in first emails hurt deliverability, and how “spin tax” keeps outreach from looking like spam. Adam also shares a simple framework for high-converting copy, the surprising subject line that performs best, and a clever PS strategy that boosts replies while doing good in the world. If you want more meetings, better reply rates, and a cleaner approach to outreach, this episode is packed with practical, real-world guidance. Five Badass Q&As Q1: Is cold email dead? A1: Cold email doesn’t work if you don’t know what you’re doing. But if you do the full setup properly, it can still deliver strong results today. Q2: What are the biggest mistakes people make with cold email? A2: Sending from a main domain, writing long emails with links, skipping personalization, using low-quality lists that bounce, and not using spin tax are common deal-breakers. Q3: What is “spin tax” and why does it matter now? A3: Spin tax randomizes parts of an email so each message looks slightly different, improving inbox placement. It’s now a must-have because providers are filtering mass emails more aggressively. Q4: Should you include a link in the first cold email? A4: No. Links increase spam risk. The better move is to ask a simple question first, then send the link after they reply. Q5: What are the three essentials to run a successful cold email campaign? A5: Solid infrastructure, a clear ideal customer and accurate lists, and high-converting copy that earns replies and meetings. Five Badass Quotes “Cold email does not work. And you’re right, if you don’t know what you’re doing.” “If you don’t do A through Z right, you don’t stand a chance.” “Once they reply, the walls are down. You’re in the safe zone.” “AI is only as powerful and effective as the input you provide.” “Perseverance and spirit have done wonders in all ages.” Five Badass Takeaways Cold email still works, but only with the right infrastructure and deliverability setup. Short, simple emails outperform long emails, especially when you avoid links early. Spin tax can protect inbox placement by making every email feel unique. High-converting copy follows a clear structure: purpose, problem, solution, proof, and a simple CTA. Replies matter for domain health, and creative PS strategies can increase replies dramatically. Contact Info Text GAP to 213.409.8366 for a free copy of the book Jumping the Gap. LinkedIn: https://www.linkedin.com/in/coachdangordon Website: https://dangordonenterprise.com For more badass episodes, check us out at For Badass Entrepreneurs ONLY! https://dangordonenterprise.com/badass Chapters 00:00 Cold email “doesn’t work” and why 01:05 Adam’s intro and what Email Outreach Company does 03:05 Why cold email still works today 05:10 Top cold email mistakes to avoid 07:05 Spin tax explained in plain English 10:05 Links, spam triggers, and the best first email approach 14:10 Infrastructure: domains, inbox limits, and scaling outreach 17:30 High-converting copy and why generic AI emails fail 20:05 The best-performing subject line (and why it works) 24:10 The PS strategy that boosts replies and domain health 27:20 Adam’s business, trust, and guarantees 30:15 Entrepreneurship struggles, resilience, and belief 35:10 How to reach Adam and Email Outreach Company 37:25 Final 3-step checklist for cold email success 39:00 Dan’s GAP book outro and CTA

26 de feb de 202639 min