Forms of Recreation: Customer Retention
Are you part of a marketing team? You’ve probably heard of Porsche, the car manufacturer founded in Germany in 1931. Listen to host André Brathwaite share the backstory of how founder Ferdinand Porsche turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including clubs (Porsche Clubs Worldwide [https://www.porsche.com/international/communities/clubs/] and Porsche GT Circle [https://www.porsche.com/international/communities/gt-circle/]), locations (Porsche Experience Centers [https://www.porsche.com/international/experience/] and Porsche Museum [https://www.porsche.com/international/aboutporsche/porschemuseum/]), and activities (Porsche Travel Experience [https://experience.porsche.com/en/travel/travel-experience/about-travel-experience], Porsche Track Experience [https://experience.porsche.com/en/track/track-experience/about-track-experience], Porsche Ice Experience [https://experience.porsche.com/en/ice/ice-experience/about-ice-experience], and Porsche Roads [https://roads.porsche.com/en]). Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
49 episodios
Comentarios
0Sé la primera persona en comentar
¡Regístrate ahora y únete a la comunidad de Forms of Recreation: Customer Retention!