Forms of Recreation: Customer Retention
Are you part of a marketing team? You’ve probably heard of Merrell, the outdoor footwear brand founded in the United States in 1981. Listen to host André Brathwaite share the backstory of how founder Randy Merrell turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including activities (Merrell Hiking Club [https://www.merrell.com/UK/en_GB/hiking-club-view-all/], Merrell Urban Hiking Guides [https://www.merrell.com/UK/en_GB/urban-hiking/], and The Merrell Fund Live [https://www.merrell.com/UK/en_GB/merrell-fund/]). Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
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