Foster 50 Challenge: The Audio Playbook
PLEASE NOTE: This episode is from the 2025 Foster 50 Challenge, so some details and timing are out of date. For information on the 2026 Foster 50 Challenge, visit PEDIGREEFoundation.org/Foster50 [https://www.pedigreefoundation.org/foster50/]. Foster homes are great for pets, but they’re also a marketing goldmine. Learn about creating a process to market pets in foster homes and get them adopted- right from the couch. GUESTS: * Rachel Jones, Consultant, Rachel at the Shelter * Tori Fugate, Director of Communications, Shelter Animals Count * Stephanie Jackson, Public Information Officer, Louisville Metro Animal Services LINKS: * Marketing from Foster Homes Resource Collection [https://university.maddiesfund.org/products/marketing-pets-from-foster-homes-collection#tab-product_tab_overview] * Adoption from Foster Homes Resource Collection [https://university.maddiesfund.org/products/adoption-from-foster-homes-collection#tab-product_tab_overview] * How to create a process for marketing and adopting pets from foster homes [https://www.maddiesfund.org/assets/foster-care/how-to-create-a-process-for-marketing-and-adopting-pets-from-foster-homes.docx] (PDF download) * Getting foster dogs adopted: Five tips for foster coordinators [https://chewonthis.maddiesfund.org/2019/10/getting-foster-dogs-adopted-5-tips-for-foster-coordinators/] (4 min. read) * Foster Resource Page Examples: * Kansas City Pet Project [https://kcpetproject.org/programs/foster/dog-foster-resources/] * One Tail at a Time [https://www.onetail.org/foster-resources/] * Pima Animal Care Center [https://www.pima.gov/2584/Foster-Resources]
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