"Good SEO is Good GEO." But Is That True?

"Good SEO is Good GEO." But Is That True?

Send us Fan Mail [https://www.buzzsprout.com/2527394/fan_mail/new] 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe [https://cassieclarkmarketing.beehiiv.com/] If you've been seeing the phrase "good GEO is good SEO" everywhere on LinkedIn lately, you're not imagining it. It's become the comfort take of the moment — and this week, it got a very official co-sign. Brendon Kraham, Google's VP of Search and Commerce, published a piece on Think with Google making exactly that argument.  So here we are. This episode is a rant. A structured, well-reasoned rant — but a rant. Because the "good GEO is good SEO" framing isn't just lazy. It's actively giving brands permission to stop learning at exactly the wrong moment. In this episode: * Why the "good GEO is good SEO" take is part true and mostly incomplete — and why that distinction actually matters for your brand * The four ways GEO goes beyond SEO that no amount of foundational optimization covers: content extractability, entity authority, freshness for AI retrieval, and cross-platform presence * Why entity SEO and entity authority are not the same thing — and conflating them will leave you invisible outside your own domain * What Google's Think with Google article gets right, what it gets wrong, and why its advice is largely limited to Google Search specifically * Why brands that use this take as permission to stop paying attention are the ones that will be invisible in ChatGPT, Perplexity, and Gemini while their competitors get cited * The one question to ask yourself before you hit publish that tells you whether your content is actually extractable Resources: Google's Good SEO is Good GEO [https://business.google.com/us/think/search-and-video/ai-search-era-brand-authority-strategy/] Case Study: The Displacement of Legacy Authority [https://cassieclarkmarketing.com/ai-share-of-voice-legacy-displacement/] Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist [https://www.linkedin.com/in/cassie-wilson-clark/] Website → https://cassieclarkmarketing.com [https://cassieclarkmarketing.com/] Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon [https://www.amazon.com/dp/B0GR2DHSN5] P.S. Is your brand losing its "Answer Authority"? Most Series A/B and enterprise brands are being "nudged" out of AI search results due to entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ [https://cassieclarkmarketing.com/ai-search-visibility-audit/] If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com [cassie@cassieclarkmarketing.com].

Fable, Bing's New Reporting, and a Study That Should Worry Every B2B Marketer

Send us Fan Mail [https://www.buzzsprout.com/2527394/fan_mail/new] 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe [https://cassieclarkmarketing.beehiiv.com/] The US government just ordered Anthropic to pull Fable 5 and Mythos 5 — for all users, not just foreign nationals. A model available to hundreds of millions of people went dark mid-afternoon on a Tuesday with no advance notice. Not because it stopped working. Because of a government directive citing a potential jailbreak. That's the story I didn't expect to be covering this week. But it's also the clearest argument yet for why model-specific optimization is a strategy built on sand. In this episode: * What actually happened with Fable 5 and Mythos 5 — and why this matters more as a strategic signal than a product update * Why building your AI visibility strategy around any specific model puts you at risk you can't control * Bing Webmaster Tools' four new AI reporting features — Intents, Topics, Citation Share, and Compare — and how to actually use them * How to map the new Bing reporting to the FSA Framework (Freshness, Structure, Authority) so the data tells you something actionable * Why AI visibility still has no click-through data, and what we're measuring instead * A new study of 20,000 ChatGPT responses found that 80% of product recommendations change when search is enabled — and why that number should reframe how you think about content freshness Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist [https://www.linkedin.com/in/cassie-wilson-clark/] Website → https://cassieclarkmarketing.com [https://cassieclarkmarketing.com/] Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon [https://www.amazon.com/dp/B0GR2DHSN5] P.S. Is your brand losing its "Answer Authority"? Most Series A/B and enterprise brands are being "nudged" out of AI search results due to entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ [https://cassieclarkmarketing.com/ai-search-visibility-audit/] If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com [cassie@cassieclarkmarketing.com].

SEO and PR Are Finally Married (And AI Search Is Why)

Send us Fan Mail [https://www.buzzsprout.com/2527394/fan_mail/new] 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe [https://cassieclarkmarketing.beehiiv.com/] Brand visibility doesn't mean what it used to. For years, SEO and PR operated in completely separate lanes. One chased rankings, the other chased coverage. AI search collapsed that wall. Now, getting cited in ChatGPT, Perplexity, and Google AI Overviews depends on whether other people are talking about you, not just whether your own pages rank. Cassie sits down with Basha Coleman, lead program manager on HubSpot's content strategy and operations team and an SEO and AEO consultant with seven years of experience, to talk about what brand visibility actually looks like in an AI-first search environment. In this episode: * Why SEO and PR are finally operating as one function, and what that means for your strategy * The most undervalued citation channel most brands are completely ignoring * What actually counts as "news" if you're a B2B software company * How to measure success when AI answers the question and the click never happens * Why top of funnel content matters more than ever, even though you can't track it * Whether AEO and GEO are really just brand work, and Basha's "yes, and" Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist [https://www.linkedin.com/in/cassie-wilson-clark/] Website → https://cassieclarkmarketing.com [https://cassieclarkmarketing.com/] Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon [https://www.amazon.com/dp/B0GR2DHSN5] P.S. Is your brand losing its "Answer Authority"? Most Series A/B and enterprise brands are being "nudged" out of AI search results due to entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ [https://cassieclarkmarketing.com/ai-search-visibility-audit/] If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com [cassie@cassieclarkmarketing.com].

Schema.org's New Dataset + Claude Fable 5: What You Need to Know

Send us Fan Mail [https://www.buzzsprout.com/2527394/fan_mail/new] 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe [https://cassieclarkmarketing.beehiiv.com/] Two updates this week that marketers need to know about. First, Schema.org, working with Google, released a public Usage Statistics dataset. For the first time, you can see how structured data is actually used across millions of domains, updated monthly, and free on GitHub. Meanwhile, Anthropic launched Claude Fable 5, its most capable generally available model yet. Cassie breaks down what the schema data means for prioritizing your structured-data work, why the "small buckets" matter if you're in a niche, and why smarter engines make the FSA fundamentals — Freshness, Structure, Authority — matter more, not less. In this episode: * What the new Schema.org dataset shows (and how to read it correctly) * Three ways to actually use it: prioritize, justify dev hours, mine your niche * Why Fable 5's vision and long-context gains change what gets cited * The bigger pattern: AI visibility is getting measured in the open Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist [https://www.linkedin.com/in/cassie-wilson-clark/] Website → https://cassieclarkmarketing.com [https://cassieclarkmarketing.com/] Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon [https://www.amazon.com/dp/B0GR2DHSN5] P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ [https://cassieclarkmarketing.com/ai-search-visibility-audit/] If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com [cassie@cassieclarkmarketing.com].

57% Bot Traffic, One Year Early. And Google Picked This Week to Say "Check With Us."

Send us Fan Mail [https://www.buzzsprout.com/2527394/fan_mail/new] 📬 You like this podcast? You’ll love the newsletter. Join the weekly 3-2-1 on AI search + marketing: subscribe [https://cassieclarkmarketing.beehiiv.com/] This week on Found in AI, Cassie is going solo today. There are a few things that happened in the last week that make a lot more sense for your AI search visibility strategy together than apart. On June 3rd, Cloudflare's CEO posted that bot traffic has officially crossed 57% of all web traffic — the first time in internet history that automated systems outnumber humans online. He'd predicted it wouldn't happen until 2027. It arrived more than a year early, driven almost entirely by agentic AI. Two days later, Google published new guidance asserting itself as the authoritative source on SEO, AEO, and GEO — telling businesses to evaluate all third-party advice against their official documentation. And in January and April, Microsoft had already published a GEO playbook and a framework for the agentic web... with matching tooling. Cassie breaks down what each of those moves means, why the timing matters, and where Google's GEO guidance specifically diverges from what independent practitioner testing has shown works. In This Episode: * What the Cloudflare bot traffic crossover actually means for content — and why the five vs. five thousand ratio explains everything * Why bot traffic hitting 57% arrived more than a year ahead of the Cloudflare CEO's own prediction * Microsoft's "three eras of the web" framework — and why all three are live right now, not sequential * Why Microsoft's January GEO guide said "SEO got you here, but it won't get you there" four months before Google weighed in * What Google's new guidance actually says — and the specific line in their SEO hiring doc that Cassie takes issue with * Where Google's GEO advice breaks down when applied outside of Google's own systems * The chunking disagreement: what Google says to avoid, what Cassie's December Perplexity experiment showed, and why the distinction matters * Three things you can do this week to optimize for the multi-engine reality Let’s connect: LinkedIn → Cassie Clark | Fractional Content Strategist [https://www.linkedin.com/in/cassie-wilson-clark/] Website → https://cassieclarkmarketing.com [https://cassieclarkmarketing.com/] Download Freshness, Structure, Authority: The Framework for AI Search Visibility: Amazon [https://www.amazon.com/dp/B0GR2DHSN5] P.S. Is your brand losing its "Answer Authority"? Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority). Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ [https://cassieclarkmarketing.com/ai-search-visibility-audit/] If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com [cassie@cassieclarkmarketing.com].