Strategic Thinking Behind Cherico: A Go-Global Chicory Brand Ft. Guillaume Roy, founder(2/2)

5 Pillars to Win in Germany Ft. Valentina Foykar (2/2)

‧Consumer behaviors ‧How to build trust ‧Does foreign brand have advantage ‧Is German a good choice to enter Europe ‧How to work well with influencers & CPM ref. ‧How to choose the right influncer ‧When to prioritize YouTube‧E-mail marketing ‧5 pillars to win in Germany ‧E-commerce in Germany ‧Market and social media trends ‧The oppotunity of bridging Europe and Asia [ Previous Episode ] Entrepreneur's Life in Taiwan & How to Build Business Here Ft. Valentina Foykar (1/2) [https://open.spotify.com/episode/2zrYRBKiYiEPixu2dVnSjM?si=vfokpeZ1QgOIrnUKjzx8lg] [ Valentina Foykar ] Valentina Foykar is an Austrian marketing strategist. She founded 'Hey Stranger' in Taipei, a marketing agency helping brands enter Europe, with a strong focus on the German region. She previously led German marketing and business development at Rhinoshield in Taipei. LinkedIn: ⁠https://www.linkedin.com/in/valentina-foykar-%E5%82%85%E6%9B%9C%E6%9B%A6/⁠ [https://www.linkedin.com/in/valentina-foykar-%E5%82%85%E6%9B%9C%E6%9B%A6/] -- Host: Benjamin Wu / International Founders Club A community for founders to earn more, live well. Follow us: ⁠⁠⁠⁠www.linkedin.com/in/bwmy [http://www.linkedin.com/in/bwmy]

Entrepreneur's Life in Taiwan & How to Build Business Here Ft. Valentina Foykar (1/2)

‧How to build business network ‧Life in Taiwan (TW) ‧Is Mandarin important ‧Major chat APP: LINE ‧Differences Asia vs. Europe ‧Does policies foreign-entrepreneur-friendly ‧Overall marketing level‧How to find clients ‧Way of working & business culture ‧Tips to work well with TW company ‧Is Taiwan a good choice to enter Asia ‧What is Asia about ‧Common traits of TW brands entering Europe ‧What makes TW companies go to Europe [ Next Episode ] 5 Pillars to Win in Germany Ft. Valentina Foykar (2/2) [https://open.spotify.com/episode/2KePUbL12TdBDSkTOO2gmq?si=I5IZYIzDRs20Qd14ra0psQ] [ Valentina Foykar ] Valentina Foykar is an Austrian marketing strategist. She founded 'Hey Stranger' in Taipei, a marketing agency helping brands enter Europe, with a strong focus on the German region. She previously led German marketing and business development at Rhinoshield in Taipei. LinkedIn: https://www.linkedin.com/in/valentina-foykar-%E5%82%85%E6%9B%9C%E6%9B%A6/ [https://www.linkedin.com/in/valentina-foykar-%E5%82%85%E6%9B%9C%E6%9B%A6/] -- Host: Benjamin Wu / International Founders Club A community for founders to earn more, live well. Follow us: ⁠⁠⁠www.linkedin.com/in/bwmy [http://www.linkedin.com/in/bwmy]

Strategic Thinking Behind Cherico: A Go-Global Chicory Brand Ft. Guillaume Roy, founder(2/2)

‧Brand identity and persona ‧Building the unique selling point (USP) ‧Reinventing an old-fashioned drink into a modern one ‧Long-term vision: A global French brand ‧Talent recruitment ‧Team culture and management ‧Current status & What's next ‧Open to international strategic partners and investors [ Previous Episode ] How to Build a €15M French Brand & Win in France Ft. Guillaume Roy, founder of Gallia & Cherico (1/2) [https://open.spotify.com/episode/7HP7BqFN8YjKlqhRUbS2qu?si=egWh3zjbQLmF61C0n3Afew] [ Guillaume Roy ] Entrepreneur since 2010, I co-founded GALLIA — one of France’s first craft breweries — and scaled it into a market leader before its acquisition by Heineken in 2022. 🍻Today, I’m channeling that same passion into CHERICO, reimagining the coffee break with a natural, and planet-friendly alternative. ☕In 2025, I pitched CHERICO on Dragon’s Den France, sharing our mission with millions. As an investor, I back bold innovations in food and beverage — always with a focus on sustainability, well-being, and impact. Let’s build the future of better consumption. ⁠https://www.linkedin.com/in/guillaumeroygallia/⁠ [https://www.linkedin.com/in/guillaumeroygallia/] -- Host: Benjamin Wu / International Founders Club A community for founders to earn more, live well. Follow us: ⁠⁠www.linkedin.com/in/bwmy [http://www.linkedin.com/in/bwmy]

How to Build a €15M French Brand & Win in France Ft. Guillaume Roy, founder of Gallia & Cherico(1/2)

‧How Gallia was reborn, thrived, and sold to Heineken ‧Why Cherico (a chicory-based drink) now ‧What are French customers thinking ‧Key success factors in France ‧The way to do business with French ‧Buffer is crucial ‧How to get listed in Monoprix, the iconic supermarket ‧Distribution channel strategy for FMCG / F&B ‧E-commerce in France: market, role, profitable pricing ‧Current market trends [ Next episode ] Strategic Thinking Behind Cherico: A Go-Global Chicory Brand Ft. Guillaume Roy, founder (2/2) [https://open.spotify.com/episode/0kmdPONf9O2nRrgqbNCgwz?si=B4q-LWonQ0qgdMnDYF1n2g] [ Guillaume Roy ] Entrepreneur since 2010, I co-founded GALLIA — one of France’s first craft breweries — and scaled it into a market leader before its acquisition by Heineken in 2022. 🍻Today, I’m channeling that same passion into CHERICO, reimagining the coffee break with a natural, and planet-friendly alternative. ☕In 2025, I pitched CHERICO on Dragon’s Den France, sharing our mission with millions. As an investor, I back bold innovations in food and beverage — always with a focus on sustainability, well-being, and impact. Let’s build the future of better consumption. https://www.linkedin.com/in/guillaumeroygallia/ [https://www.linkedin.com/in/guillaumeroygallia/] -- Host: Benjamin Wu / International Founders Club A community for founders to earn more, live well. Follow us: ⁠www.linkedin.com/in/bwmy [http://www.linkedin.com/in/bwmy]

LinkedIn Insider: How to grow 30k+ followers in 8 months ft. Alicia Teltz

Ex-LinkedIn employee Alicia Teltz grew her LinkedIn followers from 2k to 10k in just 3 months. 5 months later, in Nov 2025, she has now reached 30k+ and is monetizing from it. She unveiled her structural strategy and actions to take in this episode. As she said, "Anyone who puts in the work, can do it." Want to be seen in the global market? Here’s your way. [ Overview ] ‧It's an asset and an investment for your own future ‧Authenticity and consistency are the keys ‧Showing yourself in photos helps, but it's a tricky game of balance ‧Resonate with your audience ‧Structural CONTENT strategy x Funnel thinking ‧The 20-20-20 principle ‧COMMENT strategy: Who, What, How to stand out ‧Is Sales Navigator / Premium worth it? ‧Who to CONNECT with & How to let them accept your invites ‧DM has its magic‧Break the myth: don't post during the weekend? ‧Do Company Pages / Groups / Newsletters help? ‧"I'm living in a country that doesn't have many LinkedIn users, what can I do? Which language should I use?" ‧Be the one, instead of just another one‧LinkedIn only first v.s. Everywhere ‧"Don't do these." LinkedIn might ban your account ‧Can I use AI? [ Alicia Teltz ] Alicia Teltz is a former Global Client Executive at LinkedIn and a specialist in personal branding, narrative strategy, and modern communication on LinkedIn.She advises global organizations, founders, and senior leadership teams on how to build authentic visibility in an increasingly transparent business landscape. Her career spans 15 years in global B2B technology organizations, including roles at SAP, Mastercard, Gartner, and LinkedIn. https://uk.linkedin.com/in/alicia-teltz [https://uk.linkedin.com/in/alicia-teltz] -- Host: Benjamin Wu / International Founders Club A community for founders to earn more, live well. Follow us: www.linkedin.com/in/bwmy [http://www.linkedin.com/in/bwmy]