Founding Moments
David Leeds spent nearly two decades building Tango Card from his basement in West Seattle — literally fulfilling gift card orders at midnight — into a company processing over $1.5 billion in rewards annually before being acquired by Blackhawk Network. But before Tango, he co-founded Fiber Tower, pitched 45 venture capital firms, got 45 rejections, and took it public anyway. What comes through in this conversation is his instinct for timing. He started Tango in January 2009, right in the teeth of the financial crisis, because he believed that was exactly the right moment. Then he threw out the existing playbook entirely — no delivery fees, no platform minimums, no reporting fees — in an industry where 15 to 30% fee stacks were completely normal. Microsoft was his first customer. Their finance team all closed their laptops when he explained the model. ---------------------------------------- Show Notes * Tango Card — acquired by Blackhawk Network (2023) * Fiber Tower — telecom infrastructure, taken public via reverse merger (2007) * Bing Rewards — Microsoft loyalty program, one of Tango's first integrations * giftcertificates.com [http://giftcertificates.com] — Omaha-based competitor acquired by Tango post-fundraise * Blackhawk Network / Silver Lake — acquirer of Tango Card ---------------------------------------- Timestamps [00:32] Growing up, studying abroad in Copenhagen, and choosing a program where English wasn't the native language [04:17] Nations Bank, Lexmark, and presenting to French leadership in broken French [06:38] Starting a consulting company in China — and why he hated being a consultant within a year [08:40] Stanford during the dot-com peak, graduating right as everything crashed [09:29] Founding Fiber Tower: four folding desks, no windows, 45 VC rejections [17:55] The core lesson: start a company when the economy is in ruins [20:10] January 2009 — launching Tango Card, self-funded, in the financial crisis [23:28] How a research note about gift card payment growth became a $1.5B business [35:52] The original product: a physical card, a website, and midnight basement fulfillment [39:30] Landing Microsoft as customer #1 and the moment their whole finance team closed their laptops [44:05] The business model that changed everything: zero fees, just spend your budget [54:38] Building a self-serve portal — and why his CTO tried to talk him out of it [1:06:29] How David recruited and kept great people through transparency and a mission everyone could actually recite [1:12:21] The Blackhawk acquisition — why global reach was the whole point [1:19:22] Why a gift card company keeps a sledgehammer in the office
4 episodios
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