FREELANCE with ERICA Podcast
Hey there, freelance friends! đ If you've ever fantasized about quitting your job (and let's be honest, who hasn't?), today's training is going to give you the REAL tea about what it actually takes to go from "maybe I should try freelancing" all the way to "see ya later, corporate overlords!" But first, a quick heads up: I'm still recovering from COVID that absolutely DECIMATED me for two weeks (hence the lovely froggy voice you're about to hear in the video). So if I cough in your ear or sound like I gargled gravel, my apologies! This is day two of being upright, so we're working with what we've got. đ Quick housekeeping note: If you're new here, I'm Ericaâtop 1% Upwork freelancer who walked away from her six-figure healthcare job when my employer suggested I "close my office door" as an accommodation for chronic illness. Now I help beginners get started in freelancing on Upwork through my beginner community [https://www.skool.com/freelancewitherica]. These Tuesday trainings include both video and written tutorials that land directly in your inbox once you subscribe! And if you stick around until the end, I have a very special gift for my founding community members. đ Also, when I record these trainings, I do them all in one shot because I'm not a content creatorâI'm just trying to get what's in my brain into yours. So you'll see me glancing at notes, using filler words, and being generally human because I'm not spending hours editing. This is a side passion project, not my full-time gig. Yet. đ Why I'm NOT Selling You the Dream (Even Though I Could) [3:00] Here's the thingâI could totally lead with the sexy stuff. The "quit your job in 90 days!" promises. The "make six figures while sipping piña coladas!" fantasy. But I'm not going to. You know why? Because I've been in the online business world long enough to know that leading with the biggest, boldest dream is how you end up with a bunch of disappointed people who bought into unrealistic expectations. It's like weight loss ads, right? They don't show you the person who lost 10 pounds. They show you the extreme transformationâthe person who lost 100 pounds and now runs marathons. Because that's what gets people to buy. But we all know statistically, most people won't get that extreme result. So when I was planning Freelance with Erica [https://freelancewitherica.substack.com/p/welcome-to-freelance-with-erica], I made a conscious choice to focus on the hardest partâgetting beginners through that initial hump where most people quit. Because THAT'S where I can actually help the most people succeed. But here's what I've discovered since launching: literally everyone wants to know about going full-time. đââïžđđââïž The DMs. The emails. The community questions. It's all: * "How realistic is it that I could quit my job in 3 months?" * "I got laid offâcan I make freelancing work instead of job hunting?" * "What does the timeline actually look like?" So today, I'm giving you the FULL roadmap. From "hmm, maybe I should try freelancing" all the way to "I'm my own boss now, b*****s!" âš The Freelancing Funnel: Why Most People Quit Before the Magic Happens [11:45] Alright, let me show you exactly what this journey looks like. And fair warningâthis might be the most important thing you'll ever see about freelancing timelines. What we're looking at here is what I call The Freelancing Funnel. Let me walk you through each level: The Top: "I Hate My Job" Land [17:16] At the very top, we've got HUNDREDS (letâs be honest - HUNDREDS of THOUSANDS) of people. These are folks sitting there thinking: * "I hate my job" * "I wish I could work for myself" * "Maybe I should try freelancing?" * "But I have no idea what I'd even offer..." Sound familiar? This is problem awareness without solution clarity. Tier 1: 10 Days to Paid [18:00] From that massive crowd at the top, only a small fraction will take action to solve their problem. We see this play out even here in my community. Despite having 100 people pass through, only about 25% actually take action and join my 10 Days to Paid course [https://www.skool.com/freelancewitherica]. Think about that. A course that teaches you exactly how to: * Figure out what to offer * Land your first client * Get your first 5-star review * Start building momentum And 75% of interested people still won't take that first step. This is why I focus on beginners, y'all. This is where we lose the most people. Tier 2: Road to Top Rated [20:05] Of those 25 who start 10 Days to Paid, ~10-15 actually complete it and start seeing real results. These are my graduates celebrating wins in the community chat [https://www.skool.com/freelancewitherica]! đ (Side note: I may be stalking your profiles to see your progress. It's not creepy, it's INVESTED. There's a difference.) đ These successful students are now ready for the Road to Top Rated [https://www.skool.com/freelancewitherica]âmy next course launching in August. This is where we transition from: * â Quick beginner jobs â Niche-specific work * â Building basic skills â Specializing your expertise * â Getting any reviews â Strategic profile building You'll notice each tier has dollar signs next to it ($, ,$, , $). That's because as you move down the funnel: * đ° You compete with FEWER people * đ° You charge HIGHER rates * đ° You put in LESS effort * đ° You make MORE money But here's the catchâthat first tier? It's a GRIND. Most effort, most competition, lowest rates. That's why people quit. Tier 3: First $10K [26:30] This is where we start specializing. No more random jobsâyou're becoming the go-to person for specific services. This is also where we aggressively walk up your rates. Spoiler: I'm going to teach you to charge 2-5x what you made at your day job. Yes, really. Tier 4: Retainers & Projects [27:40] Now you can accurately estimate time, you've got proven frameworks, and you're ready for flat-fee projects and retainer agreements. â ïž WARNING: Do NOT try to skip ahead to retainers when you're a beginner. I don't care if someone offers you $35/hour for ongoing work when you currently make $30/hour. That's how you lock yourself into undercharging and burn out FAST. Wait until you're charging premium rates (think $75-150/hour) before touching retainers. The clients you attract at premium prices are: * More established * More stable * Better to work with long-term * Actually profitable for YOU Tier 5: Full-Time Freedom [33:50] The promised land. But notice how few people make it here? That's not to discourage youâit's to set realistic expectations. The Math That'll Blow Your Mind [38:30] Here's where it gets REALLY interesting. Let me show you how the same 10 billable hours per week transforms as you walk up your rates: * $10/hour: $400/month extra (feels like a grind) * $25/hour: $1,000/month extra (getting interesting) * $50/hour: $2,000/month extra (life-changing) * $75/hour: $3,000/month extra (holy s**t) * $100/hour: $4,000/month extra (retirement vibes) Same time investment. Same 10 hours. The ONLY difference? Following the system and walking up your rates systematically. Let's do some quick math with a real example: đ Current job: $30/hour Ă 40 hours = $62,400/year = $5,200/month (gross) Freelancing at $75/hour for 10 hours/week: $3,000/month Gap to replace your income: $2,200/month At $75/hour, that's: 29 additional hours per month = 7 hours per week So you'd need 17 total hours per week (instead of 40) to match your current income. And that's just to match itâmost people exceed their day job income pretty quickly. The Emergency Fund Reality Check [43:15] Here's where I get REAL with you about going full-time. You need two things that are non-negotiable: * 6 months of expenses in emergency fund * Drastically reduced financial footprint (I did a whole training on thisâcheck it out here [https://freelancewitherica.substack.com/p/building-an-emergency-fund-as-a-freelancer?r=53parx]) COVID gave me the PERFECT example of why this matters. I was completely down for two weeksâcouldn't work AT ALL. But because: * â I have that emergency fund * â Most clients are on retainers with monthly deliverables * â I have amazing humans as clients * â My financial footprint is manageable ...it was fine. Annoying, but fine. That's the security you're building toward. The Mindset Shift Nobody Talks About [52:45] Here's something I need to be honest about: I can teach you ALL the tactical stuff. The rates, the proposals, the client management, the emergency fund strategy. But there's something I can't teach you, and it's the difference between people who successfully go full-time and those who don't: Deep, unshakeable trust in yourself. I've developed what I call "Resourceful Confidence"âthe bone-deep belief that no matter WHAT happens, I can figure it out. * All three clients give notice on the same day? I'll figure it out. * Unexpected $140K hospital bill? (Yes, that happened.) I'll figure it out. * Two weeks of COVID downtime right before a move? I'll figure it out. That's not something I can give you in a course. It's something you DEVELOP by doing the work, building the foundation, and proving to yourself that you CAN handle whatever comes up. Your Next Steps (And My Gift to You) [1:00:00] Alright, here's where things get EXCITING. đ For everyone who's been with me in this beginner community as I've been building Freelance with Erica from scratchâyou're my founding members, and I want to do something special for you. I'm moving our community to a beautiful platform called Skool [https://www.skool.com/freelancewitherica] where we'll have: * đ« Actual courses neatly organized (not just email sequences) * đŹ MUCH BETTER chat functionality * đź Gamification (if you're into that) * đ± Mobile app access * đ Customizable notifications And here's the gift: Everyone who's here NOWâeveryone who found me early and believed in this visionâyou're getting FREE ACCESS FOR GOOD. [https://www.skool.com/freelancewitherica] WARNING: Thereâs nothing set up inside yet, so keep those expectations low. Youâre bringing the party and over the next few weeks Iâll get us loaded up with great content. Starting in August, I'll be releasing Road to Top Rated [https://www.skool.com/freelancewitherica] trainings inside that community. As I record each training, you'll get immediate access. Then when it's complete, I'll package it up properly in the course section. Eventually (probably after Road to Top Rated is finished), this Skool community is now a $19/mo beginner freelance community. Why? Because you believed in this when it was just me with a crazy idea and a lot of caffeine. You deserve to be grandfathered in. â The Reality Check You Need Look, I could promise you'll quit your job in 90 days. Some people do. But for most people, I think 6-12 months is realistic for this entire journey. And you know what? That's okay. Even if you "only" make it to Tier 2 or 3 and decide to keep freelancing as a side hustleâearning an extra $500-3,000/month while keeping your day jobâthat's still life-changing for many people. You're learning a skill that will ALWAYS be in your back pocket. You're building an asset (your freelance profile and reputation) that gets stronger over time. And you're proving to yourself that you CAN generate income independently. Some of you will go all the way to full-time freedom. Others will find their sweet spot somewhere in the middle. Both are wins. Coming Up: Schedule Changes Quick heads upâI'll be MIA for the next two weeks: * Next Tuesday: Best friend's 45th birthday in NYC đ * Following Tuesday: Moving week (we are pausing RV life and moving back to Chicago to be near for my Dadâs cancer treatments and these next chapters ahead.) đŠ * Plus still catching up from COVID chaos But I'll be active in our new community, so definitely join us there [https://www.skool.com/freelancewitherica]! When I'm back in August, we'll kick off Road to Top Rated and keep building this thing together. Your Action Items Right Now â * Take the 10 Days to Paid course [https://www.skool.com/freelancewitherica] if you haven't already * Join our new community [https://www.skool.com/freelancewitherica] (open to everyone!) * Start that emergency fund (here's how [https://freelancewitherica.substack.com/p/building-an-emergency-fund-as-a-freelancer?r=53parx]) * Begin working through the funnel systematicallyâno skipping ahead! The path to freedom isn't always pretty, but it's absolutely possible. And I'm here to help you every step of the way. Thanks for hanging out with my froggy COVID voice, and I'll see you on the inside! đžâš With caffeine and optimism (and probably too much cough syrup),Erica P.S. If this training was helpful, smash that like button, leave a comment, share it with your "I hate my job" friends, and follow our beginner community. The algorithm needs to know this stuff is valuable so I can keep reaching the people who need it most! đ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit freelancewitherica.substack.com [https://freelancewitherica.substack.com?utm_medium=podcast&utm_campaign=CTA_1]
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