From Zero to LinkedIn Hero

5: LinkedIn Lead Generation: 30 B2B Leads Per Month | $5M Outreach Strategy with $1.5B Fintech Founder Serge Kuznetsov

33 min · 9 de oct de 2025
portada del episodio 5: LinkedIn Lead Generation: 30 B2B Leads Per Month | $5M Outreach Strategy with $1.5B Fintech Founder Serge Kuznetsov

Descripción

How a fintech founder went from "LinkedIn outreach doesn't work" to generating 30 qualified B2B leads per month and $5M in pipeline. Serge Kuznetsov [https://www.linkedin.com/in/growwithserge/] (Co-founder, INXY Payments - $1.5B fintech) reveals his complete B2B lead generation system using LinkedIn + email outreach. 🎯 What You'll Learn: * LinkedIn outreach strategy for complex B2B sales (6+ month cycles) * Cold email + LinkedIn combo: 30 qualified leads in 60 days * Cost breakdown: $400/lead and optimization strategies * LinkedIn automation: 8-10 accounts without getting banned * Personal branding: Why founder accounts convert 2-3X better (40% vs 20%) * Agency vs in-house: When to hire, when to build * Multiple touchpoint strategy (5-10+ messages that work) * 💰 Guest: Serge KuznetsovCo-founder @ INXY Payments | $1.5B/year crypto payment processor | $3M seed (Flashpoint) | $50M+ revenue | Previous exits: $120M (Arteza.com), $7.5M (HVAC to PIK Group) | 17K+ LinkedIn followers 🔗 inxy.io [https://www.inxy.io/] ⏱️ Timestamps:00:00 - 30 B2B leads/month strategy05:18 - Why I was wrong about LinkedIn outreach06:16 - First 10 qualified leads (month 1 case study)12:11 - Complete LinkedIn + Email pipeline15:15 - Using 8-10 accounts without bans19:45 - Founder vs team accounts (40% vs 20%)22:08 - $400/lead cost analysis25:32 - Tech stack: Expandi, Clay, Apollo, SmartLit29:28 - Top 5 LinkedIn mistakes to avoid32:20 - $5M monthly turnover results 🛠️ Tools Mentioned:Expandi • SmartLit • Clay • Apollo • Xply • Dolphin • ChatGPT • Claude • NotebookLM 💡 Key Insights:#1 Multiple touchpoints work (5-10+ messages)#2 Founder accounts = 2X results#3 LinkedIn + Email combo beats either alone#4 Customization beats volume#5 Start with agency, build in-house later#6 Content + outreach = exponential growth#7 Test everything constantly 🔥 Best Quotes:💬 "If it's working for us with a very hard to sell product, it will work for everybody."💬 "My account works 2-3 times better. Within my account, it's 40+ percent acceptance rate."💬 "Don't be afraid to touch too many times. People are busy, not ignoring you." 🎯 Perfect For:B2B founders • SaaS companies • Fintech • Sales leaders • High-ticket service providers ($10K+) • Companies with 6+ month sales cycles • Anyone tired of exhibitions and warm intros 🎙️ Host: Renata Ravilova [https://www.linkedin.com/in/ravilova-renata/]Founder of Ghost Writing Agency (LinkedIn lead generation) & CoPostly (LinkedIn content tool) Series: Interviews with B2B founders generating 6-7 figure pipelines through LinkedIn ⭐ Enjoyed this?📌 Follow for more B2B strategies⭐ Rate 5 stars💬 Share with founders who need leads📱 Connect on LinkedIn #LinkedInMarketing #B2BLeadGeneration #LinkedInOutreach #B2BSales #ColdOutreach #SalesAutomation #FounderStories #PersonalBranding #B2BGrowth #SaaSMarketing #FintechMarketing 🔔 Subscribe: Spotify | Apple Podcasts | YouTube

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How one solo consultant turned 22K LinkedIn followers into a €2M/year business - without cold outreach, without ads, and without a single sales call. UA consultant Matej Lancaric shares how LinkedIn became his main client channel and how he built a seven-figure solo business where clients come to him through content alone.In this episode you'll learn: - How 22K LinkedIn followers built a €2M/year solo consulting business- Why he never does cold outreach and still never runs out of clients- The daily LinkedIn content system behind posting every day- Why "basic" knowledge is your most valuable content- How he sustains a weekly newsletter for nearly 200 editions- Why he tried AI for content and stopped — it killed his voice- How niching down to one industry made him the obvious choice- The real revenue stack: consulting, content, products, investing- Why most podcasts die after 5 episodes- Why the posts you think suck often perform the best- Why consistency beats volume every time on LinkedIn Guest: Matej Lancaric [https://www.linkedin.com/in/matejlancaric/]— UA Consultant & Co-host of 2.5 Gamers [https://www.youtube.com/@2.5gamers]Host: Renata Ravilova [https://www.linkedin.com/in/ravilova-renata/] - Founder of CoPostly Listen to more episodes of From Zero to LinkedIn Hero for real LinkedIn growth strategies from founders, consultants, and growth leaders - no gurus, no recycled advice.

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episode 7: How I Built a 5,000 Active Community in 6 Months (Biggest in Europe)| Mirko Minenza artwork

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5,000 active community members in 6 months with zero budget. How did Mirko build Europe's largest gaming community? In this episode, Mirko Minezda shares the exact strategy that generated a thriving 5,000-person community, 41K LinkedIn followers, and real business opportunities - all without paid ads or cold outreach. 🎯 YOU'LL LEARN:- The complete 6-month strategy to 5,000 active members- Why active community > passive followers- The free + accessible + value formula- How to scale without a team- His #1 advice for community builders 🎤 GUEST: Mirko Minenza, Founder @ Play Hire Mirko Minenda founded Play Hire, a free learning platform for gaming professionals. In 6 months, he built 41K LinkedIn followers and 5,000-person community through pure organic growth and authentic value creation. Ex-recruiter turned community builder and strategic consultant for gaming startups. His philosophy: free + accessible + continuous value = sustainable growth. Connect: https://www.linkedin.com/in/mirko-minenza/ 🎙️ Hosted by Renata Ravilova Connect: https://www.linkedin.com/in/ravilova-renata/ ⏰ EPISODE BREAKDOWN:0:49 - How long it took to build 41K followers1:04 - Why Mirko started posting on LinkedIn2:25 - His main reasons for creating content3:05 - Does he manage LinkedIn solo?4:02 - What value do 41K followers bring?4:44 - Inbound vs outreach: which works better?5:50 - How he built a 5,000-person community in 6 months6:47 - Why he decided to build this community8:25 - His exact scaling strategy10:12 - Why keep everything free?11:29 - What business opportunities came from the community?12:16 - How to monetize a free community13:49 - His current revenue model15:44 - How LinkedIn helped him transition to entrepreneurship16:34 - What drove his career change18:24 - Does a large following make you job-proof?19:51 - The real value of social presence21:42 - Biggest mistake content creators make23:01 - How his content strategy evolved24:16 - His content framework now25:15 - What type of content performs best26:32 - What makes his content unique28:02 - How he drives engagement29:30 - What content levels work best31:33 - How he combines different platforms32:55 - His content repurposing strategy34:19 - His biggest LinkedIn mistakes36:26 - How to handle controversial topics39:54 - His #1 advice for beginners--- 💡 WHY YOU SHOULD LISTEN: If you're building on LinkedIn (or thinking about it), this episode will save you months of trial and error. Mirko reveals exactly what works and what doesn't - no fluff, no theory, just real results from someone who did it. Whether you're a content creator, entrepreneur, job seeker, or business owner, there's something here for you. Most importantly, you'll learn that you don't need a massive budget, a fancy agency, or years of experience to build a legitimate presence on LinkedIn. You just need to show up, provide value, and stay consistent.Part of the LinkedIn Growth Masters series featuring founders using LinkedIn as their primary business engine.

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episode 6: How to Turn 1M LinkedIn Views Into $100K Revenue| Alex Milman-Blum artwork

6: How to Turn 1M LinkedIn Views Into $100K Revenue| Alex Milman-Blum

How to Turn 1M LinkedIn Views Into $100K Revenue in 8 Weeks Alex Milman-Blum, founder of Milvun Blom, reveals the exact LinkedIn strategy that generated 1 MILLION views, 150 qualified meetings, and 3 closed deals worth $100K in revenue in just 8 weeks. 🎯 IN THIS EPISODE YOU'LL LEARN: ✓ The 90/10 Rule: Why he spends 90% on research, 10% on writing (the secret behind viral posts)✓ Why outsourcing content killed his results (personal touch is critical)✓ How to test LinkedIn content and know what works in the first hour✓ The backlog system for never running out of content ideas✓ Why quality engagement beats 1M vanity impressions✓ How to turn LinkedIn comments into paying customers✓ The 2 lead sources that get 100% acceptance rates✓ Why his calendar books 3 weeks in advance (deep qualification process)✓ Why email is his #1 channel for high-ticket B2B clients✓ P2P not B2B: The mindset shift that closes deals✓ The 80/20 rule: How to focus on the 20% that brings 80% of revenue✓ His biggest regret and why targeting the wrong audience destroyed momentum✓ What separates LinkedIn pros from amateurs✓ One sentence every founder should hear before starting 💰 THE NUMBERS: * 1M+ LinkedIn views in 8 weeks * 150 qualified meetings * 3 closed deals ($100K ARR) * $15K in brand partnerships * 60-70% acceptance rate from followers * 5.5% reply rate on outreach * 50%+ of meetings from comment follow-ups * 2-3X better results with founder account vs team account 🎤 WHO IS ALEX? Alex Milman-Blum is a 10+ year B2B sales veteran who turned LinkedIn into a lead generation machine. He built a personal brand to 1M views in 8 weeks without a marketing team, without paid ads, and without outsourcing. Now he teaches founders and B2B companies how to do the same—turning visibility into real revenue. 🎙️ THIS EPISODE IS FOR YOU IF: * You're a founder struggling to get leads on LinkedIn * You've invested in LinkedIn but aren't seeing revenue * You want to understand the real LinkedIn algorithm * You're curious about personal branding for B2B * You want to know what actually converts views to customers * You think LinkedIn outreach is dead (spoiler: it's not) * You're interested in B2B sales strategy * You want to build a long-term asset, not chase short-term wins 📊 WHAT THIS PODCAST COVERS: ✓ LinkedIn content strategy (research, structure, format)✓ How the LinkedIn algorithm actually works in 2025✓ Lead generation tactics for B2B✓ B2B sales strategy and deal closing✓ Personal branding for founders✓ Lead qualification process✓ Common LinkedIn mistakes that kill conversion✓ Why content + cold outreach = ultimate growth engine✓ Email outreach for high-ticket clients✓ Why outsourcing content doesn't work✓ How to avoid burnout while scaling LinkedIn 🔗 FOLLOW ALEX: LinkedIn: https://www.linkedin.com/in/milman-blum/MilmanBlum.com 🎙️ HOST: Renata Ravilova - https://www.linkedin.com/in/ravilova-renata/ Founder of Ghost Writing Agency (LinkedIn lead generation specialist) and CoPostly (LinkedIn content creation platform) TAGS: LinkedIn | Lead Generation | B2B Sales | Content Marketing | Entrepreneurship | Founder | Sales Strategy | Personal Branding | Revenue Generation | B2B Marketing | LinkedIn Strategy | Viral Content | Sales Pipeline | Startup Growth | Podcast SUBSCRIBE: Never miss an episode about B2B lead generation, founder strategies, and revenue growth on LinkedIn.

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episode 5: LinkedIn Lead Generation: 30 B2B Leads Per Month | $5M Outreach Strategy with $1.5B Fintech Founder Serge Kuznetsov artwork

5: LinkedIn Lead Generation: 30 B2B Leads Per Month | $5M Outreach Strategy with $1.5B Fintech Founder Serge Kuznetsov

How a fintech founder went from "LinkedIn outreach doesn't work" to generating 30 qualified B2B leads per month and $5M in pipeline. Serge Kuznetsov [https://www.linkedin.com/in/growwithserge/] (Co-founder, INXY Payments - $1.5B fintech) reveals his complete B2B lead generation system using LinkedIn + email outreach. 🎯 What You'll Learn: * LinkedIn outreach strategy for complex B2B sales (6+ month cycles) * Cold email + LinkedIn combo: 30 qualified leads in 60 days * Cost breakdown: $400/lead and optimization strategies * LinkedIn automation: 8-10 accounts without getting banned * Personal branding: Why founder accounts convert 2-3X better (40% vs 20%) * Agency vs in-house: When to hire, when to build * Multiple touchpoint strategy (5-10+ messages that work) * 💰 Guest: Serge KuznetsovCo-founder @ INXY Payments | $1.5B/year crypto payment processor | $3M seed (Flashpoint) | $50M+ revenue | Previous exits: $120M (Arteza.com), $7.5M (HVAC to PIK Group) | 17K+ LinkedIn followers 🔗 inxy.io [https://www.inxy.io/] ⏱️ Timestamps:00:00 - 30 B2B leads/month strategy05:18 - Why I was wrong about LinkedIn outreach06:16 - First 10 qualified leads (month 1 case study)12:11 - Complete LinkedIn + Email pipeline15:15 - Using 8-10 accounts without bans19:45 - Founder vs team accounts (40% vs 20%)22:08 - $400/lead cost analysis25:32 - Tech stack: Expandi, Clay, Apollo, SmartLit29:28 - Top 5 LinkedIn mistakes to avoid32:20 - $5M monthly turnover results 🛠️ Tools Mentioned:Expandi • SmartLit • Clay • Apollo • Xply • Dolphin • ChatGPT • Claude • NotebookLM 💡 Key Insights:#1 Multiple touchpoints work (5-10+ messages)#2 Founder accounts = 2X results#3 LinkedIn + Email combo beats either alone#4 Customization beats volume#5 Start with agency, build in-house later#6 Content + outreach = exponential growth#7 Test everything constantly 🔥 Best Quotes:💬 "If it's working for us with a very hard to sell product, it will work for everybody."💬 "My account works 2-3 times better. Within my account, it's 40+ percent acceptance rate."💬 "Don't be afraid to touch too many times. People are busy, not ignoring you." 🎯 Perfect For:B2B founders • SaaS companies • Fintech • Sales leaders • High-ticket service providers ($10K+) • Companies with 6+ month sales cycles • Anyone tired of exhibitions and warm intros 🎙️ Host: Renata Ravilova [https://www.linkedin.com/in/ravilova-renata/]Founder of Ghost Writing Agency (LinkedIn lead generation) & CoPostly (LinkedIn content tool) Series: Interviews with B2B founders generating 6-7 figure pipelines through LinkedIn ⭐ Enjoyed this?📌 Follow for more B2B strategies⭐ Rate 5 stars💬 Share with founders who need leads📱 Connect on LinkedIn #LinkedInMarketing #B2BLeadGeneration #LinkedInOutreach #B2BSales #ColdOutreach #SalesAutomation #FounderStories #PersonalBranding #B2BGrowth #SaaSMarketing #FintechMarketing 🔔 Subscribe: Spotify | Apple Podcasts | YouTube

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