Chapter 17: Persuasive Speaking

Chapter 7: Researching Your Speech

This episode discusses primary and secondary research, highlighting methods like surveys, interviews, and focus groups for data collection. It emphasizes the value of both original studies and acknowledging secondary sources, while addressing ethical implications and the potential for errors in secondary research. The text concludes with key takeaways and exercises aimed at deepening understanding of research methodologies, underscoring the complexity and enjoyment involved in the research process.

Sleep Deprivation Article

Listen to/Watch the Sleep Deprivation article, "Later School Times and Zzzz's to A's", published in the LA Times on August 23, 2010, written by Emily Sohn, Special to the Los Angeles Times. This article is needed for a class assignment.

Chapter 8: Supporting Ideas and Building Arguments

This episode highlights the critical role of "support" in public speaking, outlining its need for accuracy, authority, currency, and objectivity. Effective support clarifies content, boosts speaker credibility, and enhances engagement. It emphasizes using up-to-date information, especially in rapidly evolving fields, while also evaluating biases in sources. The text underlines that strong, relevant support contributes to a speech's vividness and memorability, fostering audience trust and engagement.

Midterm Review

Review the midterm for THE 120, Fundamentals of Speech.

Chapter 17: Persuasive Speaking

Chapter 17 delves into the foundations of persuasive speaking, explaining its significance in everyday life and how it has evolved with technology. This chapter first defines persuasion and introduces three theories of persuasion: Social Judgment Theory, Cognitive Dissonance Theory, and the Elaboration Likelihood Model. It describes the process of changing attitudes, values, beliefs, and behaviors through persuasive speeches. Further, it outlines four types of persuasive claims: definitional, factual, policy, and value claims, detailing how they lead to different types of speeches. The chapter also explains three organizational patterns for persuasive speeches: Monroe’s Motivated Sequence, Problem-Cause-Solution, and Comparative Advantages, providing detailed steps and examples for each. Exercises are included to help readers practice crafting persuasive speeches using these methods.