Measure Twice, Cut Once: Why Strategy Should Always Come Before Execution

From Mary Poppins to Misunderstood: Why Marketing Deserves More Respect

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery. Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel from TOFU to AFFU. In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey… and maybe crack a joke or two along the way. This week, Konrad chats with Alex Noble, Head of Digital at a leading UK bank, about why marketing should be treated as a growth-driving powerhouse, not just sales support. * Why your brand is your biggest revenue lever (and how to use it like one) * Foolproof ways to earn trust (and budget) from the C-suite * The secret to B2B content that lands * Why your best leads come from listening, not shouting * Why “going viral” might be killing your strategy, not saving it Tune in for bold truths, sharp strategies, and fresh thinking to power up your marketing game. In this episode, you’ll discover:

Measure Twice, Cut Once: Why Strategy Should Always Come Before Execution

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery. Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU to AFFU. This week, Konrad chats with Gareth Turner, founder of Big Black Door and ex Head of Marketing at Weetabix, about why strategy should always come before execution. In this episode you’ll discover: * What “measure twice, cut once” really means for marketing * Why chasing tactics without strategy is a dangerous game * How to build alignment between your plan and your outputs * How to retrofit better thinking into BAU marketing Tune in for real insights, expert strategies, and tips to elevate your marketing game.

Bridging the Language Gap: How to Market to Diverse Audiences

Welcome to Funnel Visionaries: Real talk on perfecting the customer journey Hosted by the one and only Konrad Sanders, this podcast dives into every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel). This week, Konrad chats with Jente Hirts, Regional Marketing Manager at AirPlus International. This ep is a big one – as they delve into how to bridge linguistic and cultural gaps in B2B marketing. How to adapt messaging for multiple buyer personas. And align marketing and sales under a customer-obsessed approach. Obsessed? You will be.  In this episode, you’ll discover: * Why "speaking the customer’s language" is both literal and metaphorical * How to align content and comms across diverse personas * How AirPlus uses ABM to personalise at scale * What a pizza shop taught Jente about ideal customer profiles Tune in for real insights, expert strategies, and tips to elevate your marketing game. FIND OUT MORE ABOUT KONRAD SANDERS Konrad Sanders is the Founder & CEO of world-famous content strategy and copywriting agency, The Creative Copywriter. With over 50,000 followers across LinkedIn and Twitter (ahem, “X”), a LinkedIn ‘Top Content Marketing Voice’ badge, and dozens of talks, webinars, and podcast appearances under his belt, he is the definition of a thought leader in the content marketing space. Follow Konrad:LinkedIn: https://www.linkedin.com/in/konradsandersX: https://twitter.com/KonradSanders FIND OUT MORE ABOUT JENTE HIRTS Jente Hirts is Regional Marketing Manager at AirPlus International, leading demand gen and brand strategy across seven European countries. With a focus on multilingual content, account-based marketing, and sales-marketing alignment, she’s reshaping what corporate payments marketing looks like. Follow Jente:LinkedIn: https://www.linkedin.com/in/jentehirts/

The Power of Touch: Mastering Marketing Touchpoints to Fill your Pipeline

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey.  Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel). In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way. This week, Konrad chats with Dan Archer, Growth Consultant at Cactus, about how to ditch the myth of quick wins and build marketing strategies that truly resonate. In this episode, you’ll discover: * Why the silver bullet mindset doesn’t work in B2B * The power of touchpoint marketing * How to define your unique “marketing fingerprint” * The importance of understanding behavioural insights, not just job titles * What to measure (and what to ignore) to track real success Tune in for real insights, expert strategies, and tips to up your marketing game.

Ultra-targeted Advertising: Time, Place, and the Loyalty Loop

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery. Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel). In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way. This week, Konrad chats with Ryan Phillips, VP & Creative Director at Sunwing, about strategy, psychology, and humour in brand messaging – and how to blend them like a pro across every funnel stage. In this episode, you’ll discover: * What “time-banding creative” really means (and why it works) * How to outshine Nike-level brands in a market more jam-packed than a departures board in July * Whether AI is your creative sidekick or saboteur * Why loyalty loops deserve way more love than acquisitions (hot take, we know) Tune in for real insights, expert strategies, and tips to prep your marketing for take-off.