Inside The Carlyle Group’s Content Engine: Strategy, Channels & Impact

Inside The Carlyle Group’s Content Engine: Strategy, Channels & Impact

Host Jason Keath speaks with Allen Plummer, Global Head of Content at The Carlyle Group, about how the firm strategically uses owned media, LinkedIn newsletters, podcasts, and video content to build influence in private markets. Timestamps: 02:41 - Owned media 06:26 - LinkedIn newsletters 09:20 - Podcast content 15:39 - Video and multimedia 19:27 - High-production vs low-fi 26:01 - Is YouTube underutilized in finance marketing? 29:51 - AI impact on discovery 32:28 - Career lessons Resources & Links: * The Carlyle Group: https://www.carlyle.com [https://www.carlyle.com] * Allen Plummer on LinkedIn: https://www.linkedin.com/in/allenplummer [https://www.linkedin.com/in/allenplummer] * Future of Finance Marketing Podcast: https://futureoffinancemarketing.com/ [https://futureoffinancemarketing.com/] Join The Conversation: Subscribe to Future of Finance Marketing [https://futureoffinancemarketing.com/] on Apple Podcasts [https://podcasts.apple.com/us/podcast/future-of-finance-marketing/id1800528653], Spotify [https://open.spotify.com/show/29PCJkWylImM2penNOaVbd?si=xNRk4kPBQ4ms1nmwX0ubrw], or other podcast platforms. Connect with Jason Keath on LinkedIn for more insights on finance marketing trends: https://www.linkedin.com/in/jasonkeath [https://www.linkedin.com/in/jasonkeath] This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit futureoffinancemarketing.com/subscribe [https://futureoffinancemarketing.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

Creative Trends Report 2025 - Jason Keath

2025 Creative Trends Report Learn which creative content tactics are breaking through and outperforming headed into 2025? We'll discuss how creative trends are impacting brand, social, content, and performance — in finance and beyond. Presented by Jason Keath, Co-founder of Social Fresh This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit futureoffinancemarketing.com/subscribe [https://futureoffinancemarketing.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

Unlocking Organic Social: Future-Ready Tactics for Finance Brands with Stripe, Vanguard

Unlocking Organic Social: Future-Ready Tactics for Finance Brands A discussion on which strategies are currently increasing visibility, driving authentic engagement, and building stronger connections with consumers. Including short-from video, creator content, and risk-taking. Panelists include: * Jason Keath, Social Fresh * Nathan Allebach, Ramp * Temeka Easter Rice, Vanguard * Nick Dimichino, Stripe * Jack Richards, Onclusive [https://onclusive.com/what-we-do/monitoring/social-listening/?utm_source=Social%20Fresh&utm_medium=Event&utm_campaign=Marketing%20Financial] This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit futureoffinancemarketing.com/subscribe [https://futureoffinancemarketing.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

Content Strategies for Tomorrow: How to Engage the Right Audiences with JPMorgan, Square

Content Strategies for Tomorrow: How to Engage the Right Audiences Discover the innovative content strategies top brands are using to build stronger customer connections. Explore how modern finance audience journeys have evolved, which content formats are gaining traction, and how personalized storytelling is driving better results. Panelists include: * Jason Keath, Social Fresh * Mallory Russell, Square * Abel Flint, JPMorgan Payments * Zontee Hou, Convince & Convert This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit futureoffinancemarketing.com/subscribe [https://futureoffinancemarketing.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

FM - Risk, Reputation, and Results: FM's Approach to Content and Paid Media in Commercial Insurance

Risk, Reputation, and Results: FM's Approach to Content and Paid Media in Commercial Insurance Learn how Kaydee Marcinek, CMO at FM, is driving awareness with thought leadership, strategic sponsorships, and hyper-targeted media campaigns to position the company as a leader in risk management. Interview with Kaydee Marcinek, CMO at FM This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit futureoffinancemarketing.com/subscribe [https://futureoffinancemarketing.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]