Game Changers for Government Contractors

Ep 427: The BD Lie of Busyness

11 min · Ayer
Portada del episodio Ep 427: The BD Lie of Busyness

Descripción

Most government contractors are measuring the wrong things. They celebrate phone calls made, emails sent, and capability statements distributed, while completely ignoring the only metrics that actually predict contract wins. In this episode, Michael breaks down why activity is one of the biggest lies in business development. He explains the difference between being busy and making progress, why meaningful conversations should be your primary KPI, how many Sources Sought and proposals you should realistically target each month, and the critical difference between P-Win and your actual win rate. If you’re tired of spinning your wheels and want a BD process that produces results instead of excuses, this episode gives you the framework to start measuring what actually matters.

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episode Ep 427: The BD Lie of Busyness artwork

Ep 427: The BD Lie of Busyness

Most government contractors are measuring the wrong things. They celebrate phone calls made, emails sent, and capability statements distributed, while completely ignoring the only metrics that actually predict contract wins. In this episode, Michael breaks down why activity is one of the biggest lies in business development. He explains the difference between being busy and making progress, why meaningful conversations should be your primary KPI, how many Sources Sought and proposals you should realistically target each month, and the critical difference between P-Win and your actual win rate. If you’re tired of spinning your wheels and want a BD process that produces results instead of excuses, this episode gives you the framework to start measuring what actually matters.

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episode Ep 424: Why Most Government Contractors Suck at Business Development artwork

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