Gardens of Earthly Delight
Kevin Espiritu is the founder of Epic Gardening, a media and product company that's become one of the largest gardening brands in the world. What started as a hobby blog about hydroponics in 2013 has grown into a business with millions of followers, major acquisitions including Botanical Interests Seeds and GrowVeg garden planner, and a team of dozens serving home gardeners globally. Kevin's journey started with online poker paying for college, a quarter-life crisis playing video games, and his mom asking him to pick a hobby with his brother. They chose gardening. He first started growing cucumbers and he hasn't stopped growing since. We talk about building an audience by responding to every single comment, the moment in 2020 when everything changed, acquiring a 30-year-old seed company to keep it from disappearing, why organic certification isn't always what people think, and moving from hydroponics to soil. But we also talk about what Kevin has mentioned briefly on his personal channels: the crash-out moment after years of running on pure will, the medication he never thought he'd need, the physical separation he had to create from the homestead that helped build the Epic empire, and why he turned to creating art - a new hobby with no tie to business. "Every creator I know who's had a blow-up moment has had a crash-out moment afterwards. You run on pure will for maybe a year, maybe more. And then it all comes down on you." Kevin built something massive and meaningful that continues to grow. TIMESTAMPS 00:00 - Why Kevin started posting gardening videos online 03:27 - From online poker to playing video games to gardening 05:04 - When gardening became therapeutic (7 years in) 07:00 - Seeing land transform over time 09:32 - 2020: When revenue exploded 6.5 times 10:30 - Meeting Jacques: The pumpkin avatar neighbor 12:54 - "Why do people keep calling me Eric?" 14:23 - Responding to every single comment until you can't 17:09 - Making millions from an online gardening blog 17:39 - Acquiring Botanical Interests Seeds 21:41 - How seed production actually works 22:50 - The reality of organic certification 26:47 - Why seed saving videos never do well 29:52 - Regenerative certified vs. organic 31:21 - Acquiring GrowVeg and Modern Farmer 35:52 - When Instagram blew up: The tripod problem 37:47 - The crash-out moment and needing medication 40:16 - Hiring help vs. staying lean 42:04 - Finding art as a pure hobby 44:23 - Leaving the homestead but staying close 47:03 - What's coming next for Epic 51:24 - Designing seed packets as an artist 52:08 - Favorite food memory: Rice with milk RESOURCES MENTIONED Epic Gardening: * Main website: epicgardening.com [https://www.epicgardening.com/] * Shop: shop.epicgardening.com/GOED [https://shop.epicgardening.com/GOED] (5% off anything with code GOED) * YouTube: Epic Gardening (3.95M+ subscribers) [https://www.youtube.com/c/EpicGardening] * Instagram: @epicgardening [https://www.instagram.com/epicgardening/] * Botanical Interests Seeds: botanicalinterests.com [https://www.botanicalinterests.com/] * GrowVeg Garden Planner: growveg.com [https://www.growveg.com/] * Modern Farmer Magazine: modernfarmer.com [https://modernfarmer.com/] * The Greenhouse Membership program [https://shop.epicgardening.com/GOED?q=the-greenhouse-membership] (5% off with code GOED) * Jacques Lyakov - Epic team member - Instagram [https://www.instagram.com/jacquesinthegarden/] and Youtube [https://www.youtube.com/@jacquesinthegarden] Mental Health Support: If you or someone you know is struggling with burnout, depression, or having thoughts of self-harm, help is available: * 988 Suicide & Crisis Lifeline: Call or text 988 (US) * Crisis Text Line: Text HOME to 741741 (US) * International resources: findahelpline.com [https://findahelpline.com/] CONNECT WITH KEVIN ESPIRITU Personal YouTube: Kevin Espiritu [https://www.youtube.com/@kevinmespiritu] Instagram: @kevinespiritu_ [https://www.instagram.com/kevinespiritu_/] Art Instagram: @rampfade [https://www.instagram.com/rampfade/] FOLLOW GARDENS OF EARTHLY DELIGHT Substack: gardensofearthlydelight.substack.com [https://gardensofearthlydelight.substack.com/] Instagram: @gardensofearthlydelightpod [https://www.instagram.com/gardensofearthlydelightpod/] Podcast: gardensofearthlydelight.com/subscribe [https://gardensofearthlydelight.com/subscribe] Music by Constant Smiles [https://felte.lnk.to/constant-smiles?utm_source=ig&utm_medium=social&utm_content=link_in_bio] Logo design by Hunky Kitty [https://www.altonkyle.com/] ★ Support this podcast ★ [https://buymeacoffee.com/gardens]
10 episodios
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