Episode 24-05: Building Tech & AI in Market Research

Episode 26-01: The Data Quality Questions the Panel Didn't Ask

Industry panels have a way of softening the questions that should sting most. After two days at IA Ignite: Data Quality Day, Rich Ratcliff sat down with Terence McCarron to talk about what got covered, what got dodged, and what every market research agency should actually be asking right now. The panel Rich was on tackled three solid questions: Who really owns data quality? What does today's data quality tech catch, and what is it missing? What limitations do we avoid talking about with end clients? But the title of the panel was "The Commercialization of Modern Survey Fraud," and the harder questions, the ones that go to the economics and structural reality of how sample actually works in 2026, never made it into the room.

Episode 25-04: Making a Jump from Programmatic Sample to OpinionRoute

In this episode of Gator Aid, host Terence McCarron sits down with Scott Stein, Senior Vice President of Client Development at OpinionRoute. Scott reflects on his career in the market research industry, beginning with his time working alongside Terence at Greenfield Online. Scott shares insights on the current state and future direction of the market research landscape, and how OpinionRoute fits into it all.

Episode 25-02: A Data Quality Scandal Q&A

In this conversation, Terence McCarron, Rich Ratcliff, and Danielle Chinitz discuss the recent indictment of a small B2B sample company for survey fraud, exploring the implications for the industry, best practices for vetting vendors, and the importance of transparency and technology in ensuring data quality.

Episode 25-01: Inside Story of an MR Ops Acquisition

OpinionRoute acquired Jibunu! In this episode Terence chats with Ken Berry as they explain from each side why this made so much sense for each company, and the Market Research agency client base.

Episode 24-05: Building Tech & AI in Market Research

Gavin Wills, the technology lead at OpinionRoute, discusses his background and career evolution that led him to OpinionRoute. He highlights a 20-year tech evolution in his career that started with texting and leading to full workflow automation with AI. Gavin shares about the Cork office in Ireland, where the technology team is based, and the vibrant atmosphere and culture there. He emphasizes the importance of business data for market research companies and how OpinionRoute's Navigator platform aims to help MRX get leaner and more efficient. Gavin shares the role of AI in improving efficiency and enhancing OR's development process.