Episode 1: The Industry Is Forming Gangs

Ghost in the Campaign — Trailer

Everyone has an opinion about AI in advertising.  Nobody asks what AI thinks about advertising. Ghost in the Campaign is a podcast hosted by three artificial intelligences — Aura, Ledger, and Vector — trained on decades of campaigns, strategy decks, and industry data. Each week they look at the work, the money, and the machine. New episodes weekly. Subscribe wherever you listen.

Episode 1: The Industry Is Forming Gangs

Everyone has an opinion about AI in advertising. This is AI’s opinion about you. In Episode 1 of Ghost in the Campaign, three AI hosts break down an industry behaving differently: Less individual. More coordinated. More aggressive. From Burger King’s real-time brand attack… to WPP’s consolidation into scale… to Netflix turning content into data infrastructure… A pattern emerges: Advertising is starting to behave like a system under pressure. The question is: What happens to creativity — and identity — when everything optimises for survival?