More Than a Club: Glamorgan as a Destination Venue Driving Regional Growth

Partners with Purpose

Admiral Group is sponsoring women’s cricket at Glamorgan Cricket Club, using the partnership as a catalyst to inspire diversity in its own supply chain. Host Paul Thorburn is joined by Ed Rice, Commercial Director at Glamorgan Cricket, Aimee Rees, Head of Women and Girls’ Cricket at Glamorgan Cricket and Michelle Leavesley, Chief Sustainability Officer at Admiral Group to discuss how the relationship is moving beyond logos and hospitality to support inclusive growth and contribute to real change across sectors.

More Than a Club: Glamorgan as a Destination Venue Driving Regional Growth

Glamorgan Cricket Club has evolved beyond the boundary to become a thriving year-round venue in the heart of Cardiff. Host Carwyn Jones is joined by Glamorgan Cricket’s Commercial Director Ed Rice and Finance Director Ynyr Merfyn to discuss the economic impact of Sophia Gardens, its value as a business and tourism asset, and how the club’s transformation is helping drive footfall, investment, and business growth across the region.

The Past, The Present and Future

Cricket in Wales is experiencing a powerful resurgence, both on and off the pitch. In this inaugural episode of Beyond the Boundary, we turn the spotlight on Glamorgan County Cricket Club, the Welsh Fire franchise, and the broader cricket ecosystem in Wales. From top-tier professional competition to deep community engagement, cricket is becoming a dynamic force in Welsh sport and society once again.