Opening the Door to a New Brand Identity

Behind The Scenes of the Willow Bridge Rebrand with Sarah Johnson

Welcome back to Season 3 of the Good Mood Marketing™ podcast! In this episode, our hosts are joined by Sarah Johnson, National Director of Marketing and Brand Strategy, to take a behind-the-scenes look at the recent rebranding of Lincoln Property Company's residential division to Willow Bridge.  Tune in for an engaging conversation as Sarah shares insights into the symbolism, history, and culture that shape the Willow Bridge name and brand identity. From the collaborative efforts with marketing agency IDEO to the active involvement of employees at every turn, every element of this rebranding journey is a fascinating blend of art and strategy. We also discuss how the Willow Bridge team successfully revealed the new identity to clients and team members, the timing and intricacies involved with a nationwide rebrand, as well as some fun insights along the way.

Opening the Door to a New Brand Identity

Opening the Door to a New Brand Identity We’re excited to welcome back two very special guests to the Good Mood Marketing Podcast: David Williams and Kristen Poteet of Entryway (formerly known as Shelters to Shutters). Entryway has been a longtime for-purpose partner with Catalyst, and our latest venture with the Entryway team has been working together on their rebrand. Kristen and David walk through the process of their rebrand efforts through their eyes alongside the Catalyst team, and speak to the power of their mission, vision, and purpose-driven branding. Learn more about the Entryway team and their partnership with Catalyst by listening today.

The Art of Development

The Art of Development When it comes to building out a new brand, specifically for new community developments, timing is everything. From discovery to groundbreaking to grand opening, every milestone and marketing decision has value in achieving brand recognition and results before Presidium’s communities open their doors. We joined Presidium’s Director of Marketing and Training, Joanna Nosewicz, who shared her experience and strategies for building a strong identity (even when the building itself doesn’t exist yet). Listen today to learn more. Joanna Nosewicz Joanna Nosewicz has been in the real estate industry for just under nine years. As Director of Marketing and Training at Presidium, Joanna oversees marketing efforts for all of Presidium’s new developments. Learn more about Joanna’s experience by listening today.

The Rental Renaissance

The Rental Renaissance On this episode, the #gmm crew talks through all things related to single-family homes and townhomes vs. apartments alongside Roger Daniel, founder and president of DMG Management. In the current real estate landscape, specifically rentals, both the #gmm crew and Roger have noticed the trends of residents gravitating toward rental homes in search of privacy, green spaces, and more. But how has this shifted the way marketers and property owners advertise without traditional amenities? Find out by listening today. Roger Daniel Roger Daniel is the founder and President of Daniel Management Group and is responsible for the day-to-day management and leasing of a portfolio consisting of more than 2,000 units around the broader Midwest. Prior to creating DMG, Roger held various positions in multifamily leasing, property management, acquisitions, and brokerage. Learn more about Roger’s expertise and background by listening today.

A Good Mood Welcome

A Good Mood Welcome We have a special episode this week welcoming our newest employee, Ben! Ben Koester has joined the Catalyst team as our new Director of Digital Strategy. Our Good Mood crew had the chance to chat with Ben about his past experience as a digital marketer, agency culture, digital trends, and more. This is an episode you don’t want to miss! Ben Koester Ben has been working in the digital marketing space for more than 9 years. As Catalyst’s Director of Digital Strategy, Ben leads the development and management of integrated digital media plans, working alongside both our internal team and clients to consistently strategize and elevate performance. Learn more about Ben’s expertise by listening today.