Jason Madhosingh, Principal at Madgood | How Empathy Helps Scale Global Brands

Color, Creativity, and Staying Childlike | Karim Perales

In this episode of Good Practice, Karim Perales, aka “KK,” joins us to unpack his approach to creativity, his deep connection to color, his pursuit of a boredom-free world, and why he feels lucky to have a career that keeps him childlike. Producers: Gabi Bucataru and Tim Hines Good Practice Podcast is your inside look at how creativity actually works. Follow Stocksy: Instagram: @stocksyunited [https://www.instagram.com/stocksyunited/#]

The Art of Creative Leadership: What Nobody Tells You | Vincent Wanga

In this episode of Good Practice, award-winning creative and executive Vincent Wanga joins us to explore the realities of creative leadership: managing downward, sideways, and upward, navigating your own career path, and why emotions play a bigger role in the work than we often admit.

How Design Shapes Decision-Making | Melanie Stetter-Hernandez and Matt Ingram, BCG Design Studios

In Episode 3 of our Signs of Life season, BCG creative strategists Melanie Stetter-Hernandez and Matt Ingram join us to explore how the brain and emotions are engaged through design, coming together to shape strategic decision-making at the highest levels of business. With backgrounds spanning neuroscience, global brand management, and creative direction, the Design Studio specializes in translating complex strategy into clear, resonant narratives that leaders can act on. Bridging gaps between data, human insight, and visual storytelling, they strive to use creativity as a source of clarity, and to wield that power as a competitive advantage. Together, we unpack how emotional realism influences persuasion, how cultural nuance reshapes global design systems, and why “design as decoration” undersells its true power. We also discuss how AI is changing concepting and collaboration inside creative studios, why human taste still matters, and what it takes to create visual communication that actually moves people.

Jason Madhosingh, Principal at Madgood | How Empathy Helps Scale Global Brands

In Episode 2 of our Signs of Life season, marketing leader and CMO Jason Madhosingh—a.k.a. Madho—joins us to talk about empathy, innovation, and the evolving role of creativity in global business. With experience spanning global startups, social impact organizations and China’s burgeoning financial sector, Jason has built a career around applying deep customer insight to drive meaningful growth. As a cofounder of Xendo and principal of his own consultancy Madgood, he’s worked to bridge technology, design, and people leadership—always through his lens as a self-designated empath.

Max Kalehoff, Realeyes | Emotion AI, Attention and Targeted Advertising

At Realeyes, Max helps brands and platforms decode audience reactions using AI-powered face and emotion tracking. With a career spanning leadership roles at Nielsen, Syncapse, and SocialCode, he’s built a reputation helping launch and scale tech solutions at the intersection of advertising and data.  “Technology isn’t about replacing creative intuition,” he says. “It’s about giving teams better signals to build with.” Emotion AI sits at the intersection of empathy and efficiency, able to both capture attention and enhance understanding. During this episode of Good Practice, Max Kalehoff explores that tension, sharing how emotion-aware data is reshaping advertising and what it reveals that traditional metrics miss.