radical marketing

sustaining your marketing in transitional times

Sustaining Your Marketing in Transitional Times: How to show up and share your work through uncertainty and change Welcome back to Grounding Visions! In today’s episode, I share an update as to why the podcast has been on hiatus (short answer: major fluctuations in my work and energy depletion) before getting into how to approach and sustain our work in volatile times of economic and personal uncertainty.  I offer suggestions on how to approach using social media, AI, systems, structures and schedules to support sharing your work in ways that are aligned with your needs (and limits!) amongst the landscape of ever changing communication technologies. This episode is for you if you’ve been struggling with shifts in revenue, burnout, needing to change or pivot in your practice, or are just feeling like the old ways of marketing your work are no longer serving you—and would like support and encouragement to make changes and do what actually works for YOU! Mentioned in this episode: “Boundary Setting with Instagram” [https://www.societyofair.com/groundingvisionspodcast/boundary-setting-with-instagram] Grounding Visions podcast episode “I’m a Failure at Social Media?” [https://www.societyofair.com/groundingvisionspodcast/im-a-failure-at-social-media]Grounding Visions podcast episode (also available in essay form at my Double Gemini substack newsletter here [https://doublegemini.substack.com/p/im-a-failure-at-social-media]) “Experiencing Technology Overwhelm?” [https://www.societyofair.com/groundingvisionspodcast/experiencing-technology-overwhelm] Grounding Visions podcast episode Laziness Does Not Exist [https://www.simonandschuster.com/books/Laziness-Does-Not-Exist/Devon-Price/9781797120591] by Dr. Devon Price For more support and inspiration: Society of Air website [https://www.societyofair.com] Follow @stainedghost on instagram [https://www.instagram.com/stainedghost/] Sign up for the Grounding Visions newsletter [http://eepurl.com/izvmuw] Society of Air is a project of Stained Ghost, brought to you by Holly Hilgenberg, artist, writer, community builder and creative communications practitioner Double Gemini substack newsletter [https://doublegemini.substack.com/] Stained Ghost website [https://stainedghost.com] Theme music and production support by Chris Rose of Robust Worlds

communication as a sacred act

A permission slip to reimagine how we might engage online with our work, deepening our connection to community, focusing on our visions and the magic they hold. This episode is for you if you are struggling with the paradox of desiring to remove yourself from the online space and the narrative that only in being online all the time doing all the things can you ever hope to be successful in your work.   Another way IS possible—if only we can imagine it! Mentioned in this episode: Communication as a Sacred Act [https://stainedghost.com/shop/p/communication-as-sacred-act-zine], a zine exploring ways to approach the digital space that minimize harm and support your expansion, growth, enjoyment & connection, from Holly Hilgenberg of Stained Ghost & Society of Air The Radical Creativity Podcast from Stained Ghost, available at stainedghost.com [http://stainedghost.com] and on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-radical-creativity-podcast/id1776884786] and Spotify [https://open.spotify.com/show/2izrjdvG6zX7p1kdTbLt2G]. For more support and inspiration: Society of Air website [https://www.societyofair.com] Follow @stainedghost on instagram [https://www.instagram.com/stainedghost/] Sign up for the Grounding Visions newsletter [http://eepurl.com/izvmuw] Society of Air is a project of Stained Ghost, brought to you by Holly Hilgenberg, artist, writer, community builder and creative communications practitioner Double Gemini substack newsletter [https://doublegemini.substack.com/] Stained Ghost website [https://stainedghost.com] Theme music and production support by Chris Rose of Robust Worlds

boundary setting with instagram

Boundary setting with instagram: Reclaiming your agency on the platform Inspired by my mini-course “Instagram as a Portal,” in this episode of Grounding Visions, I share simple reflections and tips to support you in reclaiming your agency in working with the social media platform. I also provide encouragement for those who want to bow out from using Instagram all together—and why it is so essential to not limit our online experience to social media in order to connect, share and learn.  Whether or not you decide to work with the platform, this episode is here to inspire you with ideas for creating healthy boundaries around any online space, so that you can move into more mindful enjoyment and generative experiences within them.  Mentioned in this episode: Previous reflections around social media: “Experiencing technology overwhelm?” [https://www.societyofair.com/groundingvisionspodcast/experiencing-technology-overwhelm] from the Grounding Visions podcast “I’m a failure at social media?” [https://doublegemini.substack.com/p/im-a-failure-at-social-media] from the Double Gemini substack newsletter (also shared as a Grounding Visions podcast episode here [https://www.societyofair.com/groundingvisionspodcast/im-a-failure-at-social-media]) “Energetic sovereignty on the internet” [https://doublegemini.substack.com/p/energetic-sovereignty-on-the-internet] from the Double Gemini substack newsletter “Shifting our approach to the digital space” [https://doublegemini.substack.com/p/shifting-our-approach-to-the-digital] from the Double Gemini substack newsletter “In refusal of ‘playing the game’” [https://doublegemini.substack.com/p/in-refusal-of-playing-the-game] from the Double Gemini substack newsletter Resources to get off IG: Amelia Hruby’s Off the Grid podcast [https://offthegrid.fun/podcast] Cody Cook-Parrott’s Common Shapes podcast [https://www.codycookparrott.com/commonshapes] Connect with Holly with your tips & experiences by emailing societyofair@gmail.com [societyofair@gmail.com] or dm @stainedghost [https://www.instagram.com/stainedghost] on instagram For more support and inspiration: Society of Air website [https://www.societyofair.com] Follow @stainedghost on instagram [https://www.instagram.com/stainedghost/] Sign up for the Grounding Visions newsletter [http://eepurl.com/izvmuw] Society of Air is a project of Stained Ghost, brought to you by Holly Hilgenberg, artist, writer, community builder and creative communications practitioner Double Gemini substack newsletter [https://doublegemini.substack.com/] Stained Ghost website [https://stainedghost.com] Theme music and production support by Chris Rose of Robust Worlds

radical marketing

Radical marketing: Honoring your inner motivation & natural rhythms After a brief break due to a bout of “too much excitement” exhaustion, the second season of Grounding Visions is back with permission and encouragement to find ways to share your work that actually works for YOU.  I discuss the vested interest platforms like Substack and Instagram (along with many who work in the marketing field) have in encouraging constant content creation, and why this doesn’t equate to being “better” for small businesses or creatives.  If you are feeling exhausted or overwhelmed by ALL THE THINGS when it comes to sharing your work with the world, this episode is here for you! Mentioned in this episode: Unpublished podcast episode “How to Deal with a Slump” [https://open.spotify.com/episode/74Wa4pEe05Uf5VQ4gVhoH3] Grounding Visions podcast episode “Cut Back on the Busy Work!” [https://www.societyofair.com/groundingvisionspodcast/cut-back-on-the-busy-work] Double Gemini substack essay “Permission to reclaim our time: It’s not just about rest” [https://doublegemini.substack.com/p/permission-to-reclaim-our-time] For more support and inspiration: Society of Air website [https://www.societyofair.com] Follow @stainedghost on instagram [https://www.instagram.com/stainedghost/] Sign up for the Grounding Visions newsletter [http://eepurl.com/izvmuw] Society of Air is a project of Stained Ghost, brought to you by Holly Hilgenberg, artist, writer, community builder and creative communications practitioner Double Gemini substack newsletter [https://doublegemini.substack.com/] Stained Ghost website [https://stainedghost.com] Theme music and production support by Chris Rose of Robust Worlds [https://www.instagram.com/robust_worlds_music/]

cut back on the busy work!

To kick off season two of Grounding Visions, I share a series of simple reflection questions to support you in cutting back on the busy work, and focusing your marketing efforts on what actually works for you—and feels good while you do it!  If you are looking for a path—and permission—to step away from the incessant message that you must do ALL THE THINGS with marketing in order to be “successful,” this episode is here to help you move away from harmful, extractive tactics and values born out of dominator culture and into marketing your work in a way that feels aligned, authentic and even enjoyable.  For more support in crafting and implementing your marketing this fall, join the Share Your Magic Co-working & Support fall session [https://stainedghost.com/shop/p/share-your-magic-coworking-fall], starting up Tuesday, Sept. 24!  This virtual co-working space meets every other Tuesday evening from Sept. 24-Dec. 3 from 5-7 p.m. pst over zoom and is here to provide you encouragement, inspiration, feedback and accountability when it comes to sharing your work with the world. Grounding Visions listeners can save $11 with code shared in episode! Visit here to learn more and to join in the fun this fall! [https://stainedghost.com/shop/p/share-your-magic-coworking-fall] Also mentioned in this episode: Redefining success and value: Reshaping how we approach our work to create a better world [https://doublegemini.substack.com/p/redefining-success-and-value] from the Double Gemini substack newsletter For more support and inspiration: Society of Air website [https://www.societyofair.com] Follow @stainedghost on instagram [https://www.instagram.com/stainedghost/] Sign up for the Grounding Visions newsletter [http://eepurl.com/izvmuw] Society of Air is a project of Stained Ghost, brought to you by Holly Hilgenberg, artist, writer, community builder and creative communications practitioner Double Gemini substack newsletter [https://doublegemini.substack.com/] Stained Ghost website [https://stainedghost.com] Theme music and production support by Chris Rose of Robust Worlds [https://www.instagram.com/robust_worlds_music/]