S7E23 – How to grow your B2B SaaS to 10M ARR? Advice from 21 experts

S7E23 – How to grow your B2B SaaS to 10M ARR? Advice from 21 experts

Season seven of the Grow Your B2B SaaS podcast centered on one core ambition: how to grow from early validation at 10K MRR to meaningful scale at 10M ARR. Across the season, founders, operators, and leaders shared practical guidance on product-market fit, hiring, go-to-market systems, partnerships, pricing, revenue operations, community, expansion revenue, and more. This summary distills their insights as shared in the episodes—nothing theoretical, nothing added beyond what they discussed—into a single, coherent narrative designed to help you focus, execute, and build momentum. From the outset, the thesis is clear. There are patterns you’ll hear repeatedly—focus, alignment, ICP clarity, hiring for stage-fit, segmentation, community, and systems. There are also points of debate that reflect the realities of stage and context. What follows is a structured walkthrough of the advice discussed in the season, episode by episode, following the journey from 10K MRR through the climb toward 10M ARR. Season 7 Full Episode list * S7E1: How to Build SaaS Partnerships That Actually Drive Revenue with KaraLynn Lewis [https://www.getreditus.com/podcast/s7e1-how-to-build-saas-partnerships-that-actually-drive-revenue-with-karalynn-lewis/?utm_source=chatgpt.com] * S7E2: Why 80% of Outbound Sales Fails, and How to Fix It with Besnik Vrellaku [https://www.getreditus.com/podcast/s7e2-why-80-of-outbound-sales-fails-and-how-to-fix-it-with-besnik-vrellaku/] * S7E3: Building SaaS Partnerships That Actually Drive Revenue with Hugo Pereira [https://www.getreditus.com/podcast/s7e3-building-saas-partnerships-that-actually-drive-revenue-with-hugo-pereira/] * S7E4: Why Your SaaS GTM Isn’t Working And How to Fix It with Operational Discipline with Garrath Robinson [https://www.getreditus.com/podcast/s7e4-why-your-saas-gtm-isnt-working-and-how-to-fix-it-with-operational-discipline-with-garrath-robinson/] * S7E5: B2B SaaS Sales Growth: Outbound Strategies to Scale Revenue with Joey Gilkey [https://www.getreditus.com/podcast/s7e5-b2b-saas-sales-growth-outbound-strategies-to-scale-revenue-with-joey-gilkey/] * S7E6: How is AI Transforming Go To Market for B2B SaaS with Maja Voje [https://www.getreditus.com/podcast/s7e6-how-is-ai-transforming-go-to-market-for-b2b-saas-with-maja-voje/] * S7E7: Why Human Psychology Still Wins in B2B SaaS Sales (Even in the Age of AI) with Desiree-Jessica Pely [https://www.getreditus.com/podcast/s7e7-why-human-psychology-still-wins-in-b2b-saas-sales-even-in-the-age-of-ai-with-desiree-jessica-pely/?utm_source=chatgpt.com] * S7E8: Building a Community-Led Growth Engine for SaaS with Michelle Goodall * S7E9: The Future of SaaS Content: AI, Personal Branding, and Authority with Tommy Walker * S7E10: Scaling SaaS Sales: From Founder-Led to High-Performance Teams with Kevin “KD” Dorsey * S7E11: How to Use Signal-Based Selling to Drive Efficient SaaS Growth with Shoaib G.M. * S7E12: SaaS Pricing Strategy 2026: Hybrid Models, AI Costs & Value-Based Pricing with Tjitte Joosten * S7E13: Building a Global SaaS GTM: Cultural Nuances, Local Teams & Expansion with Varun Thamba * S7E14: Scaling SaaS in 2026: AI Adoption, Pricing Shifts & Efficient Growth with Romy Kotler-de Groot [https://www.getreditus.com/podcast/s7e14-scaling-saas-in-2026-ai-adoption-pricing-shifts-efficient-growth-with-romy-kotler-de-groot/] * S7E15: SaaS Monetization in 2026: Tiering, Usage, AI Add-Ons & Pricing Experiments with Krzysztof Szyszkiewicz * S7E16: SaaS GTM in 2026: AI, Hybrid Sales & High-Performance Revenue Engines with Richard Schenzel [https://www.getreditus.com/podcast/s7e16-saas-gtm-in-2026-ai-hybrid-sales-high-performance-revenue-engines-with-richard-schenzel/] * S7E17: How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM with Roelof Otten * S7E18: Preparing Your SaaS for an Exit: Valuation Drivers, Buyers & Metrics That Matter with René de Jong [https://www.getreditus.com/podcast/s7e18-preparing-your-saas-for-an-exit-valuation-drivers-buyers-metrics-that-matter-with-rene-de-jong/] * S7E19: How SaaS GTM Will Change in 2026: Thought Leadership, Intent Signals & AI-Powered Growth with Glenn Miseroy [https://www.getreditus.com/podcast/s7e19-how-saas-gtm-will-change-in-2026-thought-leadership-intent-signals-ai-powered-growth-with-glenn-miseroy/] * S7E20: How SaaS Companies Will Scale in 2026: GTM Efficiency, RevOps, and Word-of-Mouth Growth with Koen Stam [https://www.getreditus.com/podcast/s7e20-how-saas-companies-will-scale-in-2026-gtm-efficiency-revops-and-word-of-mouth-growth-with-koen-stam/] * S7E21: How AI Will Rewrite SaaS GTM in 2026: Pricing, Efficiency & Sales Automation with Jacco van der Kooij

S7E22 – How to grow your B2B SaaS to 10M ARR? Advice from 21 experts

Every episode of season seven asked the same question: what advice would you give a SaaS founder who is just starting out and aiming to go from zero to 10K MRR? This summary brings together the most practical and battle-tested suggestions from dozens of founders, operators, and go-to-market leaders. The focus is squarely on what works early on—how to find your first customers, validate demand, price correctly, and build momentum without burning too much cash. Across the conversations, certain patterns emerged repeatedly, alongside a few conflicting insights that provide nuance. The episodes cover founder-led growth, go-to-market motion, pricing tactics, product-market fit, and building early traction, all directly from people who have done it. If your goal is 10K MRR for a B2B SaaS, this is the guidance they shared. And once you get there, the next episode in the series digs into the leap from 10K MRR to 10 million ARR. For now, here is the zero-to-10K playbook, as told by the guests.

S7E21 - How AI Will Rewrite SaaS GTM in 2026: Pricing, Efficiency & Sales Automation with Jacco van der Kooij

In this episode of the Grow Your B2B SaaS podcast, host Joran welcomes back Jacco van der Kooij, founder of Winning by Design, to unpack how AI-native SaaS companies are changing the rules of growth, pricing, and go-to-market in 2026. The conversation covers why real-time user-level data is becoming the defining competitive advantage, the pitfalls and promise of usage-based pricing for AI products, the existential challenge of inference costs for freemium models, and the enduring importance of subscriptions with smart hybrid elements. It also dives into how AI will replace the majority of sales tasks, the 30 percent of human expertise that remains essential, and why advocacy and community-driven growth loops will shape pipeline generation. From early-stage foundations to scaling to $10 million ARR, Jacco breaks down what founders need to get right now to thrive in the years ahead. Key Timecodes * (0:00) - B2B SaaS podcast intro, AI native SaaS, pricing, GTM strategy 2026 * (1:01) - Jacco van der Kooij intro, Winning by Design * (1:14) - 2026 success factors: real-time data, PLG, cohort analytics * (2:31) - AI native buyer journey, user-led growth, usage patterns * (3:48) - SaaS pricing: usage-based vs subscription, outcome-based pricing * (4:23) - AI inference costs, freemium risk, monetization challenges * (5:05) - Freemium in AI tools, limits, value gating * (5:23) - Consumption-based pricing vs subscription, hybrid pricing * (6:12) - Hybrid pricing example, membership + per-resolution fees * (7:03) - Efficient growth, GTM efficiency, LTV:CAC, retention, outcomes * (8:36) - AI for customer insights, demand gen, lookalike users * (9:36) - Ad: B2B SaaS affiliate referral platform, AI-powered recruitment * (9:47) - AI and jobs: replace vs enable, workforce impact * (11:19) - GTM with AI: 70% sales tasks automated, CRM, scheduling, summaries * (12:56) - Trust, human expertise, advocacy, risk mitigation * (13:59) - Rebuilding GTM 2026: automation, expert touchpoints, events * (15:00) - Growth loop: usage patterns, word of mouth, advocacy pipeline * (16:26) - Community-led growth: user conferences, LinkedIn sharing, Clay example * (17:02) - SDR strategy: activate users, customer success advocacy * (17:11) - Early-stage advice: real-time data system, analytics * (17:25) - Data stack recommendation: Snowflake, realtime data lake * (17:32) - Scaling to $10M ARR: team alignment, closed-loop GTM * (18:04) - Shared system understanding: recurring revenue, training * (19:01) - Growth Institute by Winning by Design: courses, community, case studies * (19:39) - Where to find: winningbydesign.com, Growth Institute * (19:45) - Closing thoughts, optimism, AI era * (19:54) - Outro: like, subscribe, sponsor, guest/topic requests * (20:17) - Reditus mention, B2B SaaS affiliate program

S7E20 - How SaaS Companies Will Scale in 2026: GTM Efficiency, RevOps, and Word-of-Mouth Growth with Koen Stam

How will SaaS Companies scale in 2026? The next era of SaaS growth won’t be won by adding more reps, more tools, or more noise. In this episode, go-to-market operator Koen Stam (Personio) breaks down why 2026 will mark a decisive shift from people-heavy scaling to process-first, data-driven, efficiency-led growth—and what founders must do now to stay ahead. Koen oversees international revenue operations across Benelux, DACH, the Nordics, Spain, and beyond, and he brings a rare operator’s lens to the future of GTM. He unpacks how founder-led, sales-led, and hybrid motions will evolve; why RevOps is about to become one of the most strategic functions in SaaS; and why fixing the data layer is the non-negotiable prerequisite to making AI actually work. You’ll learn why the biggest upside in 2026 will come from retention, expansion, and word of mouth, how to design motions that scale with simplicity and discipline, and what it really takes to build from 0 to 10K MRR and to 10M ARR with one product, one audience, and one crystal-clear process. A must-listen for founders, operators, and GTM leaders building for the next wave of SaaS. Key Timecodes * (0:00) - Intro: B2B SaaS go-to-market 2026, RevOps, AI, retention, expansion * (1:13) - Guest intro: Koen Stam, Personio, international RevOps, HR tech * (2:04) - 2026 GTM strategy: process-first, data-driven, efficiency-led growth * (2:47) - GTM motions: founder-led vs sales-led vs hybrid, authenticity, efficiency * (4:02) - Efficiency in SaaS: bow tie model, customer journey mapping, root causes * (5:35) - RevOps priority: data layer, metrics, RevOps to CRO * (6:38) - AI in GTM: fix data foundations, process over people * (7:26) - Retention & expansion: word-of-mouth, NRR, customer-led growth * (9:20) - Sponsor: Reditus affiliate and referral platform for B2B SaaS * (10:14) - Word-of-mouth playbook: product value, customer success, community events * (12:06) - Build GTM from scratch: founder-led content, AI amplification, simplify * (13:59) - Referrals & partners: partner ecosystem, trust, incentives, win-win * (15:26) - Zero to 10K MRR: one offer, one ICP, focus, execution * (16:54) - Scale to 10M ARR: one product, one market, process-first, data model * (17:37) - Connect with Koen: LinkedIn, Substack, AI learnings * (17:55) - Audience building: LinkedIn vs Substack, creator-led growth * (18:27) - Outro: subscribe, sponsor, Reditus, Grow Your B2B SaaS podcast

S7E19 - How SaaS GTM Will Change in 2026: Thought Leadership, Intent Signals & AI-Powered Growth with Glenn Miseroy

How SaaS GTM Will Change in 2026? In this episode of the Grow Your B2B SaaS podcast, host Joran welcomes Glenn Miseroy, co-founder and CEO of Expandii, a cloud-based LinkedIn automation solution. Over the past six years, Expandii has grown to a team of 45 and scaled to 10 million ARR. The conversation digs into how go-to-market motions will evolve by 2026, why employee-led thought leadership will become central to growth, how AI will reshape ideation and timing, and why signal-based, intent-driven approaches must replace traditional lead lists. Glenn also shares how he would rebuild a go-to-market motion from scratch, how to operationalize signals across channels, and what founders should prioritize at different revenue stages—from zero to 10K MRR with founder-led growth to scaling toward 10 million ARR with clear ICP and aligned storytelling.Key Timecodes * (0:00) - B2B SaaS Podcast Intro: GTM 2026, intent signals, LinkedIn thought leadership, AI * (1:14) - Guest Intro: Glenn Miseroy, Expandi CEO, LinkedIn automation, 10M ARR * (1:49) - 2026 GTM Vision: employee-led thought leadership, hybrid PLG + SLG * (2:57) - AI for Thought Leadership: ideation, personalization, timing * (3:34) - Defining Intent Signals: website visitors, LinkedIn profile views, post engagement, followers * (4:13) - Signal-to-Intent: timing outreach with high-intent signals * (5:10) - Full-Funnel GTM: thought leadership reach to multichannel outreach * (5:42) - Rebuilding GTM 2026: team-led LinkedIn thought leadership strategy * (6:49) - Phase 2: capture engagement signals, route to sales, no more lead lists * (7:58) - Company-Level Intent + ABM: multi-contact warming, signal-based outreach * (9:15) - Enabling Employee Advocacy: content ops, Scripe, AI content calendar * (10:35) - Overcoming Posting Fear: ICP-first mindset on LinkedIn * (12:00) - Sponsor: Reditus affiliate referral platform for B2B SaaS * (12:57) - AI and Headcount: efficiency, enablement, process optimization * (13:44) - 2026 Growth Loop: thought leadership pipeline, AI personalization, timing triggers * (14:50) - Trigger-Based Outreach: new Head of Sales timing on LinkedIn * (15:14) - 0–10K MRR: founder-led growth on LinkedIn, capture intent signals * (16:39) - Scaling to 10M ARR: clear ICP, aligned messaging, storytelling * (17:58) - Messaging Framework: problem-led narrative vs “10X meetings” * (18:59) - Connect with Glenn: LinkedIn, Expandi website * (19:11) - Outro CTA: subscribe, sponsor, Reditus info