Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

ChatGPT Just Launched Ads. Here's the Strategy to Run Them Right Now

If you got in early on Facebook ads or Google Local Services and wish you'd gone harder - this episode is for you. Tom Ferry, Jimmy Mackin, and Jason Pantana break down exactly what to do with ChatGPT's new ad platform, fresh off the SaaStr Conference where they spent three days inside the companies defining what AI-era growth actually looks like. Between them they've watched every major ad platform go from ground floor to oversaturated and they know what this moment looks like. 👉 In this episode you'll learn: * Why 94% of ChatGPT's 900 million weekly users are eligible to see your ads - and why the paid users (the ones like us) are the ones you don't need to reach anyway * The context hint formula - Jason's 4-part framework (persona + location + intent + moment) for writing ads that target conversations, not just keywords, with 25 ready-to-run examples his team already built * Jimmy's two-step landing page play - why "find out why ChatGPT recommends me" is the right hook, and how to build the page that actually closes it * Why this is a bottom-of-funnel platform only - the mistake that will burn your budget fast, and the 25 high-intent moments worth paying $3–5 a click for * The re-acceleration category - the SaaStr insight about companies going from flat to hockey stick growth by adapting instead of starting over, and what that looks like for an agent right now * "Let AI be your boss" - Jimmy's framework for using AI to tell you what to work on based on what you already said mattered, because clarity is what you actually want * Tom's daily brief prompt - the 4-part Claude workflow for prepping a sales team: CRM audit, schedule analysis, prospect research, and call prep before the first dial You'll have a strategy by the end of this episode. Acting on it before everyone else does is the part that's on you. 🎧 This is Episode 19 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com [https://listingleads.com] → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com [https://academy.jasonpantana.com] → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc [https://bit.ly/TFfcc] → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ [https://www.buildyourbeacon.com/] Stay Connected Tom Ferry Website – https://TomFerry.com [https://tomferry.com]Instagram – @tomferry [https://www.instagram.com/tomferry]Facebook – Tom Ferry [https://www.facebook.com/TomFerry]Podcast – https://TomFerry.com/Podcast [https://tomferry.com/Podcast]Events – https://www.tomferry.com/events [https://www.tomferry.com/events] Jimmy Mackin Website – https://listingleads.com [https://listingleads.com]Instagram – @jimmymackin [https://www.instagram.com/jimmymackin] Jason Pantana Website – https://academy.jasonpantana.com [https://academy.jasonpantana.com]Instagram – @jasonpantana [https://www.instagram.com/jasonpantana]

When Your Business Stalls, When It Takes Off, and How to Pick the Right Partner

If you're a founder, agent, or business owner who's always chasing what's next - this episode was made for you. Tom Ferry and Jimmy Mackin get into three questions that most people in this industry never slow down enough to actually answer: What do you do when your business stalls? What makes a business take off? And how do you find the right partner, and spot the wrong one before it costs you? This is a hard-won perspective from two people who've built, stalled, pivoted, and scaled more than once. 👉 In this episode you'll learn: * Why "the founder got bored" is the most common (and least admitted) reason a business stalls * The lighthouse principle Jimmy uses to stay focused when everything feels like a priority * The difference between waiting and generating, and which one you're actually doing right now * Jimmy's "cheap and fast" framework: the zero-cost plays that rebuild momentum before you reinvest a dollar * What upgrading your bench actually means, and why a 100% employee retention rate is a red flag, not a flex * "The business will only go as fast as you go." Why you're too small to be slow * The NDA + whiteboard interview hack Tom uses to find out fast whether someone can actually think * The one quality Jimmy looks for above all else in a partner — and why most people who have the title don't have the mindset This won't transform your business overnight. But if you do the work and run the plays, the clarity you get from this one conversation is worth more than most courses you'll pay for. 🎧 This is Episode 18 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com [https://listingleads.com] → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com [https://academy.jasonpantana.com] → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc [https://bit.ly/TFfcc] → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ [https://www.buildyourbeacon.com/] Stay Connected Tom Ferry Website – https://TomFerry.com [https://tomferry.com]Instagram – @tomferry [https://www.instagram.com/tomferry]Facebook – Tom Ferry [https://www.facebook.com/TomFerry]Podcast – https://TomFerry.com/Podcast [https://tomferry.com/Podcast]Events – https://www.tomferry.com/events [https://www.tomferry.com/events] Jimmy Mackin Website – https://listingleads.com [https://listingleads.com]Instagram – @jimmymackin [https://www.instagram.com/jimmymackin] Jason Pantana Website – https://academy.jasonpantana.com [https://academy.jasonpantana.com]Instagram – @jasonpantana [https://www.instagram.com/jasonpantana]

Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

The goal of this episode is simple: help you become the smartest agent in the room. Tom Ferry and Jason Pantana combine a housing market outlook for 2026 with three must-watch AI shifts that will shape how agents scale, operate, and dominate in the next 12–18 months. What you’ll learn in this episode: * The six housing cycles that reveal what’s really next - and why “every drought ends in recovery” * What Warren Buffett saw in 2025 that most agents missed * The moment AI breaks out of the chatbox - and starts driving your marketing, lead flow, and ops * How agentic AI will make or break your customer experience * Why “infinite content” is here - and how smart agents are using it to win attention before the recovery peaks * The mindset shift for 2026: specialized, scalable, and fast 🎧 This is Episode 17 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com [https://listingleads.com] → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com [https://academy.jasonpantana.com] → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc [https://bit.ly/TFfcc] → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ [https://www.buildyourbeacon.com/] Stay Connected Tom Ferry Website – https://TomFerry.com [https://tomferry.com]Instagram – @tomferry [https://www.instagram.com/tomferry]Facebook – Tom Ferry [https://www.facebook.com/TomFerry]Podcast – https://TomFerry.com/Podcast [https://tomferry.com/Podcast]Events – https://www.tomferry.com/events [https://www.tomferry.com/events] Jimmy Mackin Website – https://listingleads.com [https://listingleads.com]Instagram – @jimmymackin [https://www.instagram.com/jimmymackin] Jason Pantana Website – https://academy.jasonpantana.com [https://academy.jasonpantana.com]Instagram – @jasonpantana [https://www.instagram.com/jasonpantana]

7 Ways Top Agents Are Leveraging AI Right Now

In this episode of Growth Mode, Tom Ferry, Jimmy Mackin, and Jason Pantana break down the practical, high‑impact AI and data strategies top agents are already using right now. Believe it or not, the main goal of this episode wasn’t about listing every tool, it was built with one focus: helping you communicate your value in a way that sticks with clients and drives real decisions.  👉 In this episode you’ll learn: * How your reach, work ethic, content, offers written and negotiated can become the backbone of your client presentations, not just bullet points on a slide. * Why tracking money saved for buyers and money earned above market value for sellers isn’t just data — it’s the proof‑point that makes your story memorable and persuasive. * The subtle difference between saying you’re great and showing exactly how and why you delivered results — a classic approach that rewires the way clients see you. * How AI isn’t just a “nice add‑on” — it unlocks new ways to gather, present, and repurpose your value with less manual effort and more consistency than ever. * A simple, repeatable method for structuring your own agent bio so it does the selling for you — long before you speak a word in a listing or buyer appointment. 🔥 If you want to cut through noise, communicate value clearly, and build real credibility fast — this episode is for you. 🎧 This is Episode 16 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com [https://listingleads.com] → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com [https://academy.jasonpantana.com] → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc [https://bit.ly/TFfcc] → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ [https://www.buildyourbeacon.com/] Stay Connected Tom Ferry Website – https://TomFerry.com [https://tomferry.com]Instagram – @tomferry [https://www.instagram.com/tomferry]Facebook – Tom Ferry [https://www.facebook.com/TomFerry]Podcast – https://TomFerry.com/Podcast [https://tomferry.com/Podcast]Events – https://www.tomferry.com/events [https://www.tomferry.com/events] Jimmy Mackin Website – https://listingleads.com [https://listingleads.com]Instagram – @jimmymackin [https://www.instagram.com/jimmymackin] Jason Pantana Website – https://academy.jasonpantana.com [https://academy.jasonpantana.com]Instagram – @jasonpantana [https://www.instagram.com/jasonpantana]

AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

Tom Ferry, Jason Pantana, and Jimmy Mackin sit down to give you their insight to one question: What are the biggest opportunities for growth in 2026?  Here’s what you can expect: * Why AI search is changing the rules of visibility - and how to get cited in AI-generated answers using structured content and smart blog strategy * How to think like a media brand: Jason’s take on authority, positioning, and showing up before your competitors do * The profitability mindset: Jimmy breaks down how to identify your most efficient channels, and why doubling down beats chasing shiny objects * The difference between owning a database and just having one, plus high-status phrases and follow-up frameworks that make it 10x more valuable * A monthly and quarterly marketing plan to help you increase production and margin, without adding more chaos to your calendar * Why the Compass vs Zillow lawsuit matters, and what it signals about lead flow, consumer trust, and the long-game of brand building 🎧 This is Episode 15 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com [https://listingleads.com] → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com [https://academy.jasonpantana.com] → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc [https://bit.ly/TFfcc] → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ [https://www.buildyourbeacon.com/] Stay Connected Tom Ferry Website – https://TomFerry.com [https://tomferry.com]Instagram – @tomferry [https://www.instagram.com/tomferry]Facebook – Tom Ferry [https://www.facebook.com/TomFerry]Podcast – https://TomFerry.com/Podcast [https://tomferry.com/Podcast]Events – https://www.tomferry.com/events [https://www.tomferry.com/events] Jimmy Mackin Website – https://listingleads.com Website [https://listingleads.com]– https://www.buildyourbeacon.com/ [https://www.buildyourbeacon.com/]Instagram – @jimmymackin [https://www.instagram.com/jimmymackin] Jason Pantana Website – https://academy.jasonpantana.com [https://academy.jasonpantana.com]Instagram – @jasonpantana [https://www.instagram.com/jasonpantana]