Happy Hour with John Gaskins
North Dakota State played a game of "Let's Make a Deal," and now Bison athletes will literally wear the deal. And likely, so, too, will Jackrabbit and Coyote athletes. Someday. On Monday, NDSU athletics announced a multi-year partnership with a local corporation to wear that company's logo on all of its athletic uniforms for lots and lots of money — all in the name of staying competitive nationally in the arms race of Div. I sports, especially in the FBS realm the football program is entering. So, where is the school going to get the money? From a bank, of course. Gate City Bank, a Fargo-based institution worth almost $4 billion. Its president since 2019 Kevin Hanson sat at a podium Monday in Fargo with as wide a grin as smiles of NDSU's athletics director Matt Larsen and football coach Tim Polasek. The three spent a half-hour glowing in the radiance of a partnership they all said repeatedly was more than transactional. After that, four student-athletes — two of them football players — walked up next to the podium to model the Gate City Bank logo, which took up a small portion of their threads: 4 inches by 4 inches. "One thing we heard from student-athletes across the country is they don't want to look like NASCAR," said Larsen, who's served on multiple NCAA committees and helped shape the organization's jersey patch policy. According to the Forum of Fargo-Moorhead, NDSU becomes the fourth school in the Mountain West Conference to make a corporate patch deal and that partnership is believed to be worth around the same as Wyoming's recently-inked deal in April with Tallgrass Energy out of Kansas worth a reported $4.5 million over five years. Deals at UNLV (Acesso Biologics, a Las Vegas-based leader in medicine, a five-year deal worth $11 million) and Air Force (five years, $10 million deal with USAA) are about twice as big as NDSU's. So, what should fans make of this? Is it college sports selling its soul? Yep. But is the price worth it? Only if you want your team to afford winning at all costs. Is it coming to South Dakota's Div. I teams? South Dakota athletic director Jon Schemmel and SDSU A.D. Justin Sell both responded promptly to Sioux Falls Live's inquiry. "Yes, we absolutely are seeking those types of parnerships moving forward," Schemmel wrote in a text. "We aren't in a hurry to do it but confidentwe will find the right partner(s) for those kind of partnerships in the future." Sell's text was similar: "We are actively working on all revenue streams and opportunities, including jersey patches." The Happy Hour host plays a couple of the most important soundbites from the NDSU presser and weighs in on what this means for the ever-growing, ever-branding new world of college sports, especially in South Dakota. Sioux Falls falls short in NCAA Div. I men's hoops bid Also, Sioux Falls is was not the city the NCAA chose to be the other host city for the newly-expanded "play-in" rounds of the men's Div. I basketball tournament. The nod went to Wichita to join Dayton for those games, which take shape on the Tuesday and Wednesday before the real March Madness of the round of 64 tips off on Thursday and Friday, all as a result of the recently-approved expansion of the field from 68 to 76 teams. Boise, Des Moines, and Albuquerque were other reported bidders. Twice this spring Happy Hour chatted with Sioux Falls Sports Authority project director Jerry Palleschi about the city's bid to add that crown jewel event to the expanding list of college events coming to the city, a list that includes two NCAA men's hockey regionals, an NCAA women's hoops regional (featuring South Carolina) and multiple Div. II national championships in basketball, wrestling and volleyball. So, why didn't our fair city get the call this time? The Happy Hour host suggests there are good reasons—none of which mean Sioux Falls wasn't a worthy option—and we should have seen it coming. Dan Patrick shows Kevin O'Connell how to answer the QB inquiry The Minnesota Vikings head coach tried his best to deliver his company line about the "open competition" between veteran Kyler Murray and struggling sophomore J.J. McCarthy at quarterback. Kevin O'Connell was not in welcoming company for that line. Legendary sports talk host Dan Patrick not only refused to accept KOC's tapdance but also told O'Connell what he should say. Needless to say, DP does not feel it is actually an open competition. Hear him hilariously pick KOC apart in a good natured, poke-in-ribs sort of way.
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