Healthcare Business Growth Conversations
Dr. Alvin Cowans opened Optimum Podiatry during COVID with only 5 patients in his first week. So he got in his car, packed cookies and snacks, and visited 12 doctor offices a day for two months straight. Today his clinic is full and he's opening a larger office in June. In this conversation with host Rakesh Reddy, Dr. Cowans breaks down exactly what he did, what residency never prepared him for, and what he wishes he had known before opening the doors. What you'll learn: 1. The exact pitch he used walking into primary care offices, urgent cares, and OBGYN clinics 2. The single biggest skill residency never taught him: leadership, payroll, and running a real business 3. Why hiring for attitude beats hiring for experience, and how spots a bad hire in 2 weeks 4. The systems every clinic should put in place first (front desk and back office) 5. Why he believes insurance-only practices won't survive the next decade 6. The hybrid cash-pay roadmap: 25% by year one, 50% by year ten, 75% long term 7. What he'd do with $10K and zero patients today 8. The one regret he can't shake: "I wish I'd opened 7 years earlier" Connect with Dr. Alvin Cowans, DPM: - Website: https://optimumpodiatryga.com [https://optimumpodiatryga.com] -Instagram: https://www.instagram.com/optimumpodiatry/ [https://www.instagram.com/optimumpodiatry/] -Facebook: https://www.facebook.com/OptimumPodiatry/ [https://www.facebook.com/OptimumPodiatry/] -YouTube: https://www.youtube.com/@optimumpodiatry/ [https://www.youtube.com/@optimumpodiatry/]
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