Why Testimonials Matter More Than Ever in Healthcare Growth with Craig Cook, Chief Marketing Officer of Business Solution Partners

Speaking the Language of Healthcare Marketing with Founder and CEO of Systole Media

Healthcare marketing is not just about visibility. It is about trust, language, timing, and understanding the realities of the people receiving the message. In this episode of Healthcare Marketing Executive, Kate Karlsson, Founder and CEO of Systole Media, explains why healthcare marketing requires a fundamentally different approach than marketing in other industries. Drawing on her experience as both an ICU nurse and healthcare communications leader, she shares why understanding clinicians, patients, and the realities of care is essential for building credibility and creating messages that resonate. Kate also discusses why PR success should be measured by reaching the right audience with the right message, not just by impressions or clicks. The conversation also explores the value of involving end users in product development, using authentic clinician language, and elevating nurses' voices through her Nurses to the Mic initiative. Tune in to this episode to learn how healthcare marketers can build trust by speaking the right language, listening to end users, and communicating with more honesty and intention. Resources: * Follow and connect with Kate Karlsson on LinkedIn [https://www.linkedin.com/in/kate-karlsson/].  * Follow Systole Media on LinkedIn [https://www.linkedin.com/company/systole-media/] and visit their website [https://www.systolemedia.com/]. * Learn more about Nurses to the Mic here [https://www.healthcarenowradio.com/nurses-to-the-mic/?__cf_chl_f_tk=X5Lr_hWqMEDjr7Xwsp6eIPkxIOGO3ThdZboofW_C9rE-1782906459-1.0.1.1-rp6ZjsecRMVBhhW4YOlnHxmOIbh2xpj9hWqYi_z7Pf0]! * Visit the Healthcare Marketing Executive website [https://healthcaremarketingexecutive.com/]! * Follow Outcomes Rocket on LinkedIn [https://www.linkedin.com/company/outcomes-rocket/posts/?feedView=all] and explore their website [https://www.outcomesrocket.com/].

Saul Marquez: PR Is a Go-To-Market Lever in Healthcare

PR is not just a brand awareness activity in healthcare. It should be built around the buyers you want to reach. In this episode of Healthcare Marketing Executive, Saul Marquez, CEO at Outcomes Rocket, shared a crucial mindset shift for medtech and health tech leaders who only activate PR for funding rounds or product launches. He explains that this traditional approach misses a massive opportunity to use PR as a direct go-to-market lever that engages healthcare buyers long before a sales conversation even begins. To maximize impact, Saul breaks down why brands should stop planning media coverage around an internal news calendar and start anchoring it directly to their Ideal Customer Profile (ICP). Ultimately, knowing which target accounts are reading, what conversations they care about, and where a team can credibly add value lays the foundation for a highly effective PR strategy. Tune in, then read the full article below to learn how healthcare brands can use PR as an ICP play, not just a comms approach. Resources: * Follow and connect with Saul Marquez on LinkedIn [https://www.linkedin.com/in/saulmarquez1/]. * Follow Outcomes Rocket on LinkedIn [https://www.linkedin.com/company/outcomes-rocket/posts/?feedView=all] and explore their website [https://www.outcomesrocket.com/]. * Visit the Healthcare Marketing Executive website [https://healthcaremarketingexecutive.com/]! * Read the complete blog: https://www.linkedin.com/pulse/pr-gtm-lever-most-healthtech-medtech-companies-treat-like-marquez-zw4rc/?trackingId=zVC%2BAL9USkqjy%2F1aM1%2BINQ%3D%3D [https://www.linkedin.com/pulse/pr-gtm-lever-most-healthtech-medtech-companies-treat-like-marquez-zw4rc/?trackingId=zVC%2BAL9USkqjy%2F1aM1%2BINQ%3D%3D]

Why Data Strategy Comes First in Medtech Marketing with Aaron Burnett, CEO of Wheelhouse DMG

The biggest performance unlock in medtech marketing comes from building a smarter data strategy, not just running more campaigns. In this episode, Aaron Burnett, CEO of Wheelhouse DMG, joins Saul live from DeviceTalks Boston to discuss how privacy-first digital marketing is evolving in medtech and healthcare. Aaron shares how regulatory maturity, first-party data, and better measurement are helping organizations improve marketing performance while staying compliant. He explains how medtech companies can go beyond basic analytics and third-party data by focusing on key moments in the patient or user journey, like new customer sign-ups, patient appointments, and lifetime value. Aaron also talks about how building long-term trust with clients leads to better data, deeper insights, and stronger business results. Tune in and learn how medtech marketers can use first-party data, strategy, and measurement to drive better performance in a privacy-first world! Resources: * Connect with Aaron Burnett on LinkedIn [https://www.linkedin.com/in/aaronburnett/] * Follow Wheelhouse DMG on LinkedIn [https://www.linkedin.com/company/wheelhousedmg/] and explore their website [https://www.wheelhousedmg.com/] * Visit the Healthcare Marketing Executive website [https://healthcaremarketingexecutive.com/]! * Explore the Outcomes Rocket website [https://www.outcomesrocket.com/]!

Saul Marquez: Trust is a Competitive Advantage That Can’t Be Copied

Trust is not just part of the healthcare sales process. It determines whether you get considered in the first place. In this episode of Healthcare Marketing Executive, I break down why visibility alone is not enough in healthcare marketing. A buyer may delete three vendor emails before 9 a.m., but when she hears a company name from someone she trusts, sees that brand in a credible publication, or listens to a leader explain the problem clearly, that company moves into consideration. I share why trust is built before the first sales conversation and why healthcare brands need credible voices, consistent messaging, and repeated proof that they understand the market. Tune in, then watch the full video and read Saul’s post on why trust is a competitive advantage healthcare brands cannot copy:  https://www.linkedin.com/pulse/trust-competitive-advantage-cant-copied-saul-w-marquez-mwxke/?trackingId=yfNzMYYjTuihpUGr%2BzWy9g%3D%3D [https://www.linkedin.com/pulse/trust-competitive-advantage-cant-copied-saul-w-marquez-mwxke/?trackingId=yfNzMYYjTuihpUGr%2BzWy9g%3D%3D] Resources: Follow and connect with Saul Marquez on LinkedIn [https://www.linkedin.com/in/saulmarquez1/]. Follow Outcomes Rocket on LinkedIn [https://www.linkedin.com/company/outcomes-rocket/posts/?feedView=all] and explore their website [https://www.outcomesrocket.com/]. Visit the Healthcare Marketing Executive website [https://healthcaremarketingexecutive.com/]!

Why Testimonials Matter More Than Ever in Healthcare Growth with Craig Cook, Chief Marketing Officer of Business Solution Partners

The future of healthcare marketing is not just about reaching the right audience. It is about earning trust through better stories, cleaner data, and smarter use of AI. In this episode, Craig Cook, Chief Marketing Officer of Business Solution Partners, joins Saul live from DeviceTalks Boston to discuss how BSP helps medtech, biopharma, and biotech companies manage quality, traceability, compliance, and operations through NetSuite-based solutions. Craig shares how healthcare and life sciences companies are becoming more comfortable with cloud platforms, why customer storytelling is becoming a powerful marketing advantage, and how creative campaigns can help brands stand out in a crowded market. He also explains why AI readiness starts with clean, reliable data, not just new tools. From using customer testimonials more meaningfully to finding practical AI efficiencies in everyday sales and marketing workflows, Craig offers a grounded look at how marketers can embrace change without losing sight of trust, creativity, and customer experience. Tune in and learn how healthcare marketers can use storytelling, cloud solutions, and AI-ready systems to build stronger trust and better growth! Resources: * Follow and connect with Craig Cook on LinkedIn. [https://www.linkedin.com/in/ccookbspny/] * Follow Business Solutions Partners on LinkedIn [https://www.linkedin.com/company/business-solution-partners/]and explore their website [https://www.bspny.com/]. * Visit the Healthcare Marketing Executive website [https://healthcaremarketingexecutive.com/]! * Explore the Outcomes Rocket website [https://www.outcomesrocket.com/]!