Healthy Returns
Show Notes: Prescribing medications is hard. Clinical guidelines are constantly changing, new drugs come onto the market every day, and today’s patients require personalized treatments. That’s why today’s guest, Athena Doshi [https://www.linkedin.com/in/athenadoshi/], created Celeste [https://www.heyceleste.co/]. Celeste is an AI-enabled pharmacist co-pilot for clinicians, supporting personalized drug selection, dose optimization, and medication therapy management for patients. Athena graduated from UC San Diego only a few years ago during the pandemic, but this is already her second healthcare venture; she previously built and sold a public health SaaS company while still in school. Today’s episode is all about how Celeste came to be, marketing to healthcare enterprise customers, and how Athena is tackling the almost $2T prescription drug market. Timestamps: [1:46]: Celeste’s backstory [6:26]: Marketing to enterprise customers [11:10]: How Celeste works [16:13]: Personalized lifestyle prescriptions [18:04]: Market size and pitching investors [24:50]: Celeste’s roadmap [26:30]: Future challenges This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nolanshah.substack.com [https://nolanshah.substack.com?utm_medium=podcast&utm_campaign=CTA_1]
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