Jurgen Bult: AI in Consumer Goods, The Importance of People Development, and Campaign Management | Episode 25

Jurgen Bult: AI in Consumer Goods, The Importance of People Development, and Campaign Management | Episode 25

In this episode, Anthony Lamot interviews Jurgen Bult, CRM Lead EMEA at Dyson. He shares clear insights into a foundational tool for CRM campaign management, streamlining segmentation processes, and enabling efficiency in rolling out campaigns across multiple channels. He highlights the often-overlooked importance of people development in Martech, emphasizing the need for proper training and staffing to fully leverage new tools. This conversation offers valuable takeaways for professionals navigating the evolving Martech landscape.

Amber Sellens: Building a Horizontal MarOps team, Brand Consistency, and MarTech Leadership | Episode 24

In this episode, Anthony Lamot interviews Amber Sellens, Head of Marketing Technology and Operations at Shell Energy. She shares insights on building a horizontal marketing operations team at Shell Energy and how they manage 16 MarTech tools across different business pillars. Amber discusses the importance of creating cohesive, omni-channel customer experiences and balancing B2C and B2B interactions. She also delves into the challenges of scaling marketing technology in a complex, matrixed organization, while offering advice for aspiring Martech leaders.

Lukas Lunow: 2024 Marketing Champion on Evolving with Salesforce, Leading a Global Team | Episode 23

In this episode, Anthony Lamot interviews Lukas Lunow, recently named 2024 Marketing Champion and Salesforce Forum Ambassador. Lukas shares what it was like when Journey Builder was first announced at Connections a decade ago. With an extensive background in marketing and IT, Lukas discusses the dilemma of "Build it or buy it?" when thinking about CDPs. Listen to learn how he transitioned from working at Salesforce to now leading a global team talented engineers and architects for the world's largest shipping and logistics company.

Martin Kihn: From Stand-up to SVP, Data Cloud vs other CDPs, and Buyer Intent Data | Episode 22

In this episode of Heroes of Marketing Cloud, host Anthony Lamot interviews Martin Kihn, SVP of Strategy at Salesforce. Martin shares his eclectic career journey, from aspiring actor and stand-up comedian to management consultant and tech strategist. They delve into Salesforce's Data Cloud, exploring its evolution and the concept of zero-copy data, and discuss the pivotal role of Customer Data Platforms (CDPs) in modern marketing. The conversation also highlights the importance of real-time engagement data, AI, and technical knowledge for aspiring martech leaders, offering valuable insights into the future of marketing technology. Connect with Marty: https://martinkihn.com/ [https://martinkihn.com/] https://www.linkedin.com/in/martykihn/ [https://www.linkedin.com/in/martykihn/]

Trailer: Heroes of Marketing with Anthony Lamot

A brief intro to the podcast.