Marketing, Wholesale, and AI for Small Businesses with Jessi McNeal Marketing + Bookkeeping

Sales in the Background: How to Make Your Email List Work While You’re Not

You started growing your email list… now what? In this episode, I’m talking about the next step after list-building: setting up email automations that help your business keep working even when you’re not manually sending every single email. Because your email list shouldn’t just sit there waiting for you to remember to send a newsletter. With the right automations in place, your email can welcome new subscribers, bring interested shoppers back to your site, recover missed sales, and follow up after someone buys. And no, your emails don’t always have to be long, emotional, or packed with personal stories. Sometimes the best sales email is short, clear, and direct - with one goal: getting someone curious enough to click over to your website. In this episode, I’m sharing: * Why growing your list is only the first step * What email automations are, even if your platform calls them flows, sequences, or workflows * Why business and marketing are a numbers game * The 4 foundational automations I’d start with: welcome, abandoned cart, browse abandonment, and post-purchase * How these automations support the full customer journey: acquire, recover, reengage, and retain * Why post-purchase emails have become one of my favorite ways to connect with Moss Bags customers * Why simple, repeatable systems help your business keep moving without everything depending on you doing more Favorite takeaway: A newsletter is something you send. An automation is something you build. And when your automations are working, your email list becomes more than a list - it becomes a system that supports your business. Join the Waitlist: I’m currently building The Email Flow Fix [https://heyjulie.systeme.io/flowwaitlist], a fast-action course for product-based business owners who know email matters but don’t want to figure out every automation, email, and setup step from scratch. Join the waitlist to be the first to know when it’s ready: https://heyjulie.systeme.io/flowwaitlist [https://heyjulie.systeme.io/flowwaitlist] Start Your Store on Shopify [https://shopify.pxf.io/oN4ZDY] The ecommerce platform I use and recommend for product-based businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Connect with Julie | Moss Bags: Website: https://mossbags.com [https://mossbags.com/] Instagram: https://instagram.com/moss.bags [https://instagram.com/moss.bags] Photography by Lisa Aamot | https://www.merakiphotographynw.com [https://www.merakiphotographynw.com/]

Start Growing Your Email List Before You Think You’re Ready

Have you ever been told, “You need to grow your email list,” and immediately thought, “Okay… but how?” In this episode, Julie shares why one of the smartest things you can do for your small business is start growing your email list before you feel fully ready - not when your website is perfect, not when your product line is huge, and not when you have a complete email strategy mapped out. You’ll hear the imperfect way Julie started her own list, why email gives small business owners more control than social media alone, and how to start inviting the right people in without overcomplicating it. In this episode, we talk about: * Why your email list is one of the few marketing assets you actually own * How Julie started her list imperfectly and barely emailed it at first * Why social media is great for discovery, but not something you fully control * Why unsubscribes are not always a bad thing * Why a healthy, engaged list matters more than a huge list * How to give people a clear reason to join your email list * Where to place your sign-up form so people can actually find it * Why your list can grow while your business grows Best quote from the episode: “People are busy. They don’t need another email just for the sake of getting another email. So if you’re asking someone for their email address, ask yourself: what am I giving them in return?” If your newsletter list is tiny, untouched, or still just an idea in your head, check out The Email List Growth Fix [https://heyjulie.systeme.io/elistsales] - Julie’s beginner-friendly guide for small product-based business owners who want to grow an email list full of people who actually want to buy from them. The Email List Growth Fix A simple 5-day system to start growing an email list full of future buyers. https://heyjulie.systeme.io/elistsales [https://heyjulie.systeme.io/elistsales] Start Your Store on Shopify [https://shopify.pxf.io/oN4ZDY] The ecommerce platform I use and recommend for product-based businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Connect with Julie | Moss Bags: Website: https://mossbags.com [https://mossbags.com/] Instagram: https://instagram.com/moss.bags [https://instagram.com/moss.bags] Photography by Lisa Aamot | https://www.merakiphotographynw.com [https://www.merakiphotographynw.com/]

Marketing, Wholesale, and AI for Small Businesses with Jessi McNeal Marketing + Bookkeeping

In this episode of Hey Julie by Moss Bags, I’m joined by Jessi McNeal of Jessi McNeal Marketing + Bookkeeping. Jessi started as a maker, artist, singer, and songwriter before evolving into marketing and bookkeeping support for other small businesses. Today, she helps product-based business owners with websites, email marketing, wholesale pitching, bookkeeping, and the behind-the-scenes systems that make business feel less overwhelming. We talk about what makers often overthink in marketing, how to start when everything feels like too much, what’s working in wholesale and direct-to-consumer sales, and how small business owners can use AI without losing their own voice. In this episode, we talk about: * Jessi’s journey from music and art to product-based business * Why her handmade pet products gained traction * The reality of labor-heavy products and burnout * How she shifted into marketing and bookkeeping support * What makers are overthinking in their marketing * Why your website is often the best place to start * Wholesale pitching tips for makers and product-based brands * How to use Faire without losing track of your margins * Why email marketing still matters * How AI can help small businesses without replacing their voice Favorite quote: “Deep breath, number one. Quiet the voices. Maybe take a little Instagram break from all the business influencers and your peers, and just get a little quiet.” Connect with Jessi Website: jessimcneal.com [https://www.jessimcneal.com] Instagram: jessimcnealmarketing [https://www.instagram.com/jessimcnealmarketing/] Start Your Store on Shopify [https://shopify.pxf.io/oN4ZDY] The ecommerce platform I use and recommend for product-based businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Connect with Julie | Moss Bags: Website: https://mossbags.com [https://mossbags.com/] Instagram: https://instagram.com/moss.bags [https://instagram.com/moss.bags] Photography by Lisa Aamot | https://www.merakiphotographynw.com [https://www.merakiphotographynw.com/]

RANGE | Art by Darcie Gray: Motivation, Murals, and Building a Creative Business

Today I’m chatting with artist and muralist Darcie Gray, the creative behind RANGE | Art by Darcie Gray. Darcie’s work is immediately recognizable: natural landscapes, a limited palette of blue, green, black, and white, and this beautiful balance of calm and energy that feels so connected to nature. In this conversation, we talk about what keeps her creating - how she stays motivated, builds momentum as an artist and business owner, and keeps the work feeling playful and alive even when it became her livelihood. Darcie shares how her background in apparel design shaped the way she sees art in people’s everyday lives, why recognizability builds connection, and how saying yes to new creative ideas - like murals, hand-painted clothing, and public art - has helped her business grow in unexpected ways. Favorite Quote “You’ve gotta infuse fun in your work and do things just because you want to.” - Darcie Gray In this episode, we talk about: * How Darcie’s limited color palette became part of her signature style * Why her apparel design background influences the way she creates art today * How artists can forget their work is still new and exciting to everyone else * What helps Darcie stay motivated as a self-employed artist * Why deadlines, calendars, and saying yes can create momentum * How she protects joy, curiosity, and experimentation in her business * The story behind her murals, hand-painted clothing, and public art Connect with Darcie: My website is: www.rangedesignstudio.com [http://www.rangedesignstudio.com/] Print Shop on Etsy: https://www.etsy.com/shop/RangeDesignStudio [https://www.etsy.com/shop/RangeDesignStudio] IG: @darciegray_art [https://www.instagram.com/darciegray_art/] Start Your Store on Shopify [https://shopify.pxf.io/oN4ZDY] The ecommerce platform I use and recommend for product-based businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Connect with Julie | Moss Bags: Website: https://mossbags.com [https://mossbags.com/] Instagram: https://instagram.com/moss.bags [https://instagram.com/moss.bags] Photography by Lisa Aamot | https://www.merakiphotographynw.com [https://www.merakiphotographynw.com/]

Shopify Isn’t Just a Website - It’s the Ecosystem My Business Needed

If you’ve ever pieced together your business across Etsy, Squarespace, in-person sales, email, and wholesale inquiries, this episode is for you. This week, I’m sharing why I outgrew the platforms that helped me get started, how Shopify became the home base for my business, and what I think every product-based business owner should consider when building an online store that actually supports growth. In this episode, I cover: * Why outgrowing a platform doesn’t mean you made the wrong choice * The difference between having places to sell and having a connected business * Why Shopify works so well for product-based businesses * How apps, analytics, and integrations can help your business grow * The role of product photos, video, and descriptions in building trust * How to make your website work harder by answering customer questions * Why your website should support your brand, not just your checkout If you’re building a handmade or product-based business and craving a stronger system, this one is for you. "A beautiful store gets attention, a strategic store gets conversions, and a strong store gives you room to grow." Start Your Store on Shopify [https://shopify.pxf.io/oN4ZDY] The ecommerce platform I use and recommend for product-based businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Connect with Julie | Moss Bags: Website: https://mossbags.com [https://mossbags.com/] Instagram: https://instagram.com/moss.bags [https://instagram.com/moss.bags] Photography by Lisa Aamot | https://www.merakiphotographynw.com [https://www.merakiphotographynw.com/]