The philosophy behind 'Hygge'

Practical design approach

In this episode Terry Medalen discuss Primare's approach to practical design. For more information, go to: www.primare.net [http://www.primare.net]

The philosophy behind 'Hygge'

In this episode Terry Medalen discuss the concept of the Danish art of 'hygge'. Hygge (“heu-gah”) is a Danish word that is often translated as “cozy.” But the word hygge means so much more, and may be considered the highest expression of living – that deep satisfaction of time well spent, of sharing food, drink, music, and movies with family and friends in the simple celebration of everyday living. Hygge seems to be a direct response to the harsh and unforgiving, yet spectacular and inspiring, natural world of Scandinavia – where there’s a deep and abiding connection felt for the earth and, particularly, the unique landscape and climate. There, the long, dark winter is not necessarily something to be endured, but rather enjoyed, in part because it allows for the most intense moments of hygge. Hygge almost invariably involves being around a fire or candle to provide a sense of warmth and well-being. By extension, Primare components are designed with hygge in mind, in a sense to take the role of this flame. For more information go to: www.primare.net [http://www.primare.net]

The philosophy behind 'Lagom'

In this episode Terry Medalen discusses the philosophy behind the concept of 'Lagom' Lagom (“laah-goam”) is the Swedish word for this: roughly meaning “just the right amount.” Not too much. Not too little. Everything in perfect balance, harmony, and proportion. Implicit in our definition of lagom is the sense that no aspect of a Primare product, in either appearance or performance, should draw attention to itself – that the music should be the primary experience and the perception of technology at work should disappear. For thirty years Primare has embodied this holistic design approach. Each and every product is a harmonious blend of technology and functionality, the components having been developed to deliver effortless audio purity and ease of use. The many design and production innovations that enable a Primare component to deliver uniquely harmonious and balanced performance can be illustrated, but there is no measure of its ability to exhilarate and satisfy. That feeling is immeasurable. Ultimately, and true to this idea of lagom, the Primare experience simply feels right. For more information go to www.primare.net [http://www.primare.net]

Measurements, Specifications, and Citizen Kane

In this episode Terry describes how measurements and specifications require interpretation, much like the classic film Citizen Kane. For more info go to: www.primare.net [http://www.primare.net]

Sauna, cold sea bathing and the audiophile journey

Sauna, cold sea bathing and the audiophile journey! In this new 'From my listening position' series Terry takes us in a journey into one of the most Scandinavian things to do 🔥🥶 For more info go to: www.primare.net [http://www.primare.net]