History: Hits and Stories

New Coke: A Lesson in Metrics vs. Emotion

10 min · 4 de jul de 2026
Portada del episodio New Coke: A Lesson in Metrics vs. Emotion

Descripción

In this episode, we explore the ill-fated launch of New Coke in 1985, a story of how an obsession with data led Coca-Cola to alienate its loyal customer base. We uncover how the company's focus on taste test metrics ignored the deep emotional connection consumers had with the original product, resulting in one of the biggest marketing blunders in history. Chapters 00:00 New Coke: The Backstory 03:02 Data vs. Customer Loyalty 05:31 The New Coke Debacle 11:58 Lessons Learned ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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