Holding on to Unicorns and Rainbows

Working Smarter Not Harder: Lessons from a Business Strategist

45 min · 12 de mar de 2026
Portada del episodio Working Smarter Not Harder: Lessons from a Business Strategist

Descripción

In this episode, hosts Kerstin and Elena welcome Merel Brouwer, a business coach specializing in productivity and scaling businesses. Merel shares her transformative journey from the corporate world to establishing her own consulting and coaching practice. She emphasizes the importance of building scalable systems through a structured methodology, ensuring both quality and growth. Merel advocates for a scientific approach to business, focusing on data-driven decision-making and key metrics. Throughout the conversation, Merel provides valuable insights into balancing entrepreneurship with family life, ultimately creating a business that supports one's ideal lifestyle. #BusinessScaling #SystemsThinking #DataDriven #Productivity #WorkLifeIntegration #FounderGrowth LinkedIn Merel Brouwer (Dutch): https://www.linkedin.com/in/brouwermerel/ [https://www.linkedin.com/in/brouwermerel/] Homepage De productieve ondernemer (Dutch): https://deproductieveondernemer.nl/ [https://deproductieveondernemer.nl/] LinkedIn Kerstin Papenfuss: https://www.linkedin.com/in/kerstin-papenfuss/ [https://www.linkedin.com/in/kerstin-papenfuss/] LinkedIn Elena Schuh: https://www.linkedin.com/in/elena-schuh-ph-d-31a88820/ [https://www.linkedin.com/in/elena-schuh-ph-d-31a88820/]

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episode Disruptive Ideas Need the Biggest Cheer Squad:
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episode Working Smarter Not Harder: Lessons from a Business Strategist artwork

Working Smarter Not Harder: Lessons from a Business Strategist

In this episode, hosts Kerstin and Elena welcome Merel Brouwer, a business coach specializing in productivity and scaling businesses. Merel shares her transformative journey from the corporate world to establishing her own consulting and coaching practice. She emphasizes the importance of building scalable systems through a structured methodology, ensuring both quality and growth. Merel advocates for a scientific approach to business, focusing on data-driven decision-making and key metrics. Throughout the conversation, Merel provides valuable insights into balancing entrepreneurship with family life, ultimately creating a business that supports one's ideal lifestyle. #BusinessScaling #SystemsThinking #DataDriven #Productivity #WorkLifeIntegration #FounderGrowth LinkedIn Merel Brouwer (Dutch): https://www.linkedin.com/in/brouwermerel/ [https://www.linkedin.com/in/brouwermerel/] Homepage De productieve ondernemer (Dutch): https://deproductieveondernemer.nl/ [https://deproductieveondernemer.nl/] LinkedIn Kerstin Papenfuss: https://www.linkedin.com/in/kerstin-papenfuss/ [https://www.linkedin.com/in/kerstin-papenfuss/] LinkedIn Elena Schuh: https://www.linkedin.com/in/elena-schuh-ph-d-31a88820/ [https://www.linkedin.com/in/elena-schuh-ph-d-31a88820/]

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