Episode Five: The Hero's Journey...to the Mall (Story and Emotion)

Season One Wrap Up: The Unabomber, PR and the future

Amanda details how the Unabomber figured into her opinions about PR and propelled her to make a move. Then, Jennifer and Amanda discuss the first season: what they learned and where to go next with misinformation and the fight for truth.

Episode Seven: Misinformation and the fight for truth

In episode seven, Amanda talks with digital democracy and open government expert Alex Howard on the state of journalism and what we can do to fight misinformation. Alex details how lack of trust in government has led to the radicalization of a large segment of our population and how direct community connection is the only way out of this misinformation mess. Please give us a review and share with someone who may enjoy Hyped.

Episode Six: Misinformation by owning the news

Information has become weaponized. In episode six (part one), Amanda and Jennifer take a look at misinformation and the increasing practice of owning the news. If journalists won't publish propaganda, companies just create their own "brand journalism." Amanda explains how companies and political dark money groups are disguising paid-for and partisan propaganda as local newspapers. This episode uncovers a very dark trajectory for our democracy. Please subscribe, follow and rate and share.

Episode Five: The Hero's Journey...to the Mall (Story and Emotion)

Science has shown humans learn best through stories. Bernays knew if you make an emotional connection and use fear, greed or lust, you can influence people to act. Marketers of all types use story and emotion to great effect. But can it go too far? How do we know if we're being manipulated? In this episode, Amanda and Jennifer break down how story and emotion are used, including some chilling examples. Then Amanda talks to Adobe Executive Creative Director and author Adam Morgan about his book "Sorry Spock, Emotions Drive Business" and why he thinks people trust brands more than media. Please subscribe, follow and rate and share.

Episode Four: The Dark Side of PR

In the Dark Side, Jennifer and Amanda take a look at a dark PR case study ripped from the headlines and right in their own backyard (tech). They explore how sophisticated technologies are being used to take shady PR tactics to a whole new level with honey traps, troll farms and end-to-end manipulation systems, and Dr. Jonathan Corpus Ong tells us where we need more transparency in order to stop the spread of digital misinformation.