In the Brand Scheme of Things

In The Brand Scheme of Things | Episode 1 - Chandan Mendiratta (Ex-Head of Brand Marketing at Zomato)

39 min · 16 de may de 2023
Portada del episodio In The Brand Scheme of Things | Episode 1 - Chandan Mendiratta (Ex-Head of Brand Marketing at Zomato)

Descripción

Welcome to the ultimate podcast on all things marketing, branding and advertising brought to you by Gan.ai, In the Brand Scheme of Things! Uncover and learn what it takes to build exceptional brands from companies and leaders that did it right. We explore the strategies, tactics and stories behind some of the most successful brands and campaigns with the people who led them. To kick this series off, today we have with us Chandan Mendiratta, Head of Brand at Classplus. Chandan’s expertise spans across industries and runs more than a decade deep. He’s best known for his tenure at Zomato as the Head of brand marketing where he was responsible for several marketing campaigns that went viral and shaped Zomato’s identity as we know it today. Test out Gan.ai's state-of-the-art generative AI video technology: ⁠https//gan.ai/?utm_source=podcast#seeItInAction [⁠https//gan.ai/?utm_source=podcast#seeItInAction] Modernize your brand using our futuristic generative AI video technology and blow your customers' minds with interactive humanized video campaigns! Follow us Website: ⁠https://gan.ai/⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVRHd01JS3FSOFdaRTVsQ0t4aU1ZeTZzVjRlQXxBQ3Jtc0tueV9qNjk4WWc3R0twMEN3Q3ppSVVVUzJLbHVIdUJ0czdQekJmT3hsQzd0OFYxbmk0VVVROWdPLUtHVEwtN3RHc24tbndMUmZxWmJsTmxyYklfV2NQX2xBenpFZGNsWnlaMjJYLXRaU2E3Z3BXU3E2Zw&q=https%3A%2F%2Fgan.ai%2F&v=IlVt8zv4ncs] LinkedIn: ⁠https://www.linkedin.com/company/gan-ai⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXFqU2lRNjM2UmMwRWg1aGtKb09sY09ac255Z3xBQ3Jtc0tubHM5RUV0LU0zU19iWFo0RWNUd1RaWTFpOTAzeWlNYzF4SzEzbHQyMlpIYTNlOEZKWmc0VTB3NHFwTmFwbHk3LTJSQ3FiV1U0em1WaXNNQ0xHSWZTSTBIUGxGTlJDNE5WbHhmVXNHZDB5VHlsVVU4TQ&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgan-ai&v=IlVt8zv4ncs] Book A Demo: ⁠https://gan.ai/get_started⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUpzTVp0MkxuMGE4ZUZGNjhEMlBsZkJyVThQd3xBQ3Jtc0tuSmtYZWdRVzUwLTM3UldrV1pSRlRVczRVQ2dKQ1Axa1BiWlIxM3pITmV1UXU0aTBNOWNYZ01ud3VSRHVWS0FDSlBGcVlDcXNuNTZqR2RTLUxWQ01vOFAyeTgyMi15RTc4Z2t0Q0lDZG5hMF9FdEYtUQ&q=https%3A%2F%2Fgan.ai%2Fget_started&v=IlVt8zv4ncs] Instagram: ⁠https://www.instagram.com/gan.aiofficial⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3dOX1BjTUpYNkswSEZFUm9uRFNiZzhJYXB4d3xBQ3Jtc0tuV0IwX2tEQzJDTm9naHkta01uMTdHM0V3NDZia00wcmhvY21HWEVuQ3FFbWpZbDhpWDlBc2xEb3FySV9TOGlDallGZm1LTWcwc3kzVkFLdHB1YWFCX1d3WlBnN1ZrNmNlSUlTbGVwZWNrZUNQY0VIWQ&q=https%3A%2F%2Fwww.instagram.com%2Fgan.aiofficial&v=IlVt8zv4ncs] Twitter: ⁠https://twitter.com/GanAIOfficial⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXhjTk5udHYyNkt4UDhtOER3R3Voa2lseUV2Z3xBQ3Jtc0tuNzA0TEd1SDFNdDNYMmY5b09UMUsyU0xaZ3FJNzVBNDYyd0ZqOFlyRVViMW9XZVE5MnRfS2ZkcVpXcUU3RGNPbmxxSkhsc0NrYW83djlUWWI5Ykp6Q1ZHc1FmcjJOUUhwSUdEUmMxV2pCQlZqTWdHOA&q=https%3A%2F%2Ftwitter.com%2FGanAIOfficial&v=IlVt8zv4ncs]

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episode In The Brand Scheme of Things | Episode 2 - Rajneesh Bholia (Executive VP & Head of Creative Tech and Innovation at Ogilvy) artwork

In The Brand Scheme of Things | Episode 2 - Rajneesh Bholia (Executive VP & Head of Creative Tech and Innovation at Ogilvy)

Welcome to the ultimate podcast on all things marketing, branding and advertising brought to you by Gan.ai, In the Brand Scheme of Things! Uncover and learn what it takes to build exceptional brands from companies and leaders that did it right. We explore the strategies, tactics and stories behind some of the most successful brands and campaigns with the people who led them. In today’s episode, we have with us Rajneesh Bolia, Ogilvy’s Executive Vice President and Head of Creative Tech and Innovation. Throughout his glittering career, Rajneesh has gone against the odds and turned extraordinary, never-before-seen campaign ideas into reality with the use of technology in extremely innovative ways. Today we’ll speak to him about the advances in generative AI and how the most innovative brands are using it to transform the way they communicate with their customers. Test out Gan.ai's state-of-the-art generative AI video technology - Shoot once, personalize your video for millions of viewers! https://gan.ai/?utm_source=Podcast#seeItInAction [https://gan.ai/?utm_source=Podcast#seeItInAction] Modernize your brand using our futuristic generative AI video technology and blow your customers' minds with interactive humanized video campaigns! Follow us ------------------------------------------------------------- Website: https://gan.ai/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVpneWVzcGVCRXc0emxDdnUzelBBVFpjeXFGQXxBQ3Jtc0tuM2xnMHNkbXd5TDZQeHo2U2ljemp4Umt6N0VTQ1Eza3pqNjdQTFMtRDMwLW1WZUdXcXNPWVdYTjkyQ3J4OEs3cm5FMXgyT0hIZVNvbFIxa0wteWJrazU0OUZHbS1MRmFqRTZ3cm9uN044TU1ncm5LNA&q=https%3A%2F%2Fgan.ai%2F&v=GiH3Wvl7DYI] LinkedIn: https://www.linkedin.com/company/gan-ai [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWNaUi13VFlkUWNIbGIwNmVpWlIydS1DNEZ0Z3xBQ3Jtc0ttZUFFdUhVRGU2TTM4eDdLakd4dnZLZXZvYkU1Skx2OG9ndWZXczZuLUp6clJoTzl5d3RGb05HN094ZTVQVUlpSWxhRGx2Yy1LTW44d190R1RIUUNDUEkzY25DZEM4WW10a2xjZXBJUGhwS1A4NlpsQQ&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgan-ai&v=GiH3Wvl7DYI] Book A Demo: https://gan.ai/get_started [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmhTcThTRTkwNVJUeTJuWG5oVjRoSHFrNWMxQXxBQ3Jtc0trbkR6UXZBeEJYRDBBa1lVTXlCZTZRTExtZTRFT09aMlpDR0tWMGE4dlVtbVdZMkh2MktfY3hLcXRDRVJRR3JHMWVFdWZIbzVvMjcxQ215NGtSS0pHQnJ2WFZLM3ZDRko2dk9rNndxU0dOMGhQZFNraw&q=https%3A%2F%2Fgan.ai%2Fget_started&v=GiH3Wvl7DYI] Instagram: https://www.instagram.com/gan.aiofficial [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2RnMXR3NjFyTUlGeWg0S1BMT0JyTGtPTTBZZ3xBQ3Jtc0ttODVNS0lMWXhnLWVMeGwzODBWOUVpRElkNUJhbnRfNEdHWEYxZEhWMldYVlpJdDVIdVVNQTM3WFhnaXpDbldwdUlsLU1DOE0xTUYyUkpaa0RFLXRBc0o2dmctNUs0UGFqam9ORzllWllKSkY3NE16Yw&q=https%3A%2F%2Fwww.instagram.com%2Fgan.aiofficial&v=GiH3Wvl7DYI] Twitter: https://twitter.com/GanAIOfficial [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3hILWp4d1R6b3BsSWU4ZjQxLWdyR0JlZk5oZ3xBQ3Jtc0trRUZVTDdReEZjdmRxbXVBQU1oQTI1d0JMQXQ4cnNRa1RwSVRjY09laWwwcjkwMnZFRzY1emQ3V1p1VUdrVFpJZlVlYnhEd3ZwYnhiMnBBUnNBZE1OUU80ZGRWNUpON25mTGlDSWxjTVlwUmZ1UENoSQ&q=https%3A%2F%2Ftwitter.com%2FGanAIOfficial&v=GiH3Wvl7DYI] Blog: https://blog.gan.ai/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWlnYUR4WVk1TWlFMHktb2c3dVVvb3MzZVlfd3xBQ3Jtc0tsbDJlSWtMUnllSTVmOWdrQ3lFOFhvamFBYjRMWU80RDNJYThnQjJVdnJUOVgwUDcwM095QW5rdEsyMGJKMWJtM1M2b3ZqS1k2aFlXc2Z1bVczYXRhX3JzdWgzSS1aS3VMYkdiM0g1eTFxSHdtd21UWQ&q=https%3A%2F%2Fblog.gan.ai%2F&v=GiH3Wvl7DYI] -------------------------------------------------------------

7 de sep de 20231 h 6 min
episode In The Brand Scheme of Things | Episode 1 - Chandan Mendiratta (Ex-Head of Brand Marketing at Zomato) artwork

In The Brand Scheme of Things | Episode 1 - Chandan Mendiratta (Ex-Head of Brand Marketing at Zomato)

Welcome to the ultimate podcast on all things marketing, branding and advertising brought to you by Gan.ai, In the Brand Scheme of Things! Uncover and learn what it takes to build exceptional brands from companies and leaders that did it right. We explore the strategies, tactics and stories behind some of the most successful brands and campaigns with the people who led them. To kick this series off, today we have with us Chandan Mendiratta, Head of Brand at Classplus. Chandan’s expertise spans across industries and runs more than a decade deep. He’s best known for his tenure at Zomato as the Head of brand marketing where he was responsible for several marketing campaigns that went viral and shaped Zomato’s identity as we know it today. Test out Gan.ai's state-of-the-art generative AI video technology: ⁠https//gan.ai/?utm_source=podcast#seeItInAction [⁠https//gan.ai/?utm_source=podcast#seeItInAction] Modernize your brand using our futuristic generative AI video technology and blow your customers' minds with interactive humanized video campaigns! Follow us Website: ⁠https://gan.ai/⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVRHd01JS3FSOFdaRTVsQ0t4aU1ZeTZzVjRlQXxBQ3Jtc0tueV9qNjk4WWc3R0twMEN3Q3ppSVVVUzJLbHVIdUJ0czdQekJmT3hsQzd0OFYxbmk0VVVROWdPLUtHVEwtN3RHc24tbndMUmZxWmJsTmxyYklfV2NQX2xBenpFZGNsWnlaMjJYLXRaU2E3Z3BXU3E2Zw&q=https%3A%2F%2Fgan.ai%2F&v=IlVt8zv4ncs] LinkedIn: ⁠https://www.linkedin.com/company/gan-ai⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXFqU2lRNjM2UmMwRWg1aGtKb09sY09ac255Z3xBQ3Jtc0tubHM5RUV0LU0zU19iWFo0RWNUd1RaWTFpOTAzeWlNYzF4SzEzbHQyMlpIYTNlOEZKWmc0VTB3NHFwTmFwbHk3LTJSQ3FiV1U0em1WaXNNQ0xHSWZTSTBIUGxGTlJDNE5WbHhmVXNHZDB5VHlsVVU4TQ&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgan-ai&v=IlVt8zv4ncs] Book A Demo: ⁠https://gan.ai/get_started⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUpzTVp0MkxuMGE4ZUZGNjhEMlBsZkJyVThQd3xBQ3Jtc0tuSmtYZWdRVzUwLTM3UldrV1pSRlRVczRVQ2dKQ1Axa1BiWlIxM3pITmV1UXU0aTBNOWNYZ01ud3VSRHVWS0FDSlBGcVlDcXNuNTZqR2RTLUxWQ01vOFAyeTgyMi15RTc4Z2t0Q0lDZG5hMF9FdEYtUQ&q=https%3A%2F%2Fgan.ai%2Fget_started&v=IlVt8zv4ncs] Instagram: ⁠https://www.instagram.com/gan.aiofficial⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3dOX1BjTUpYNkswSEZFUm9uRFNiZzhJYXB4d3xBQ3Jtc0tuV0IwX2tEQzJDTm9naHkta01uMTdHM0V3NDZia00wcmhvY21HWEVuQ3FFbWpZbDhpWDlBc2xEb3FySV9TOGlDallGZm1LTWcwc3kzVkFLdHB1YWFCX1d3WlBnN1ZrNmNlSUlTbGVwZWNrZUNQY0VIWQ&q=https%3A%2F%2Fwww.instagram.com%2Fgan.aiofficial&v=IlVt8zv4ncs] Twitter: ⁠https://twitter.com/GanAIOfficial⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXhjTk5udHYyNkt4UDhtOER3R3Voa2lseUV2Z3xBQ3Jtc0tuNzA0TEd1SDFNdDNYMmY5b09UMUsyU0xaZ3FJNzVBNDYyd0ZqOFlyRVViMW9XZVE5MnRfS2ZkcVpXcUU3RGNPbmxxSkhsc0NrYW83djlUWWI5Ykp6Q1ZHc1FmcjJOUUhwSUdEUmMxV2pCQlZqTWdHOA&q=https%3A%2F%2Ftwitter.com%2FGanAIOfficial&v=IlVt8zv4ncs]

16 de may de 202339 min